Silvia Rosas Email & Phone Number

Chicago, Illinois, United States

• Oversee strategic management, program logistics, communications, and overall organization and facilitation of resources, timelines, and training materials for Campari Group.• Manage the development and implementation of brand programming ranging from large-scale special events (with up to 1,000+ attendees) to national tours, as well as POS development.• Facilitate communications and collaboration between agency partners to ensure the brand vision is achieved.• Prepare and implement monthly budgets for review to ensure appropriate budget management and process vendor invoices.• Analyze quantitative and qualitative reports to present program status updates and key learnings to clients.

Greater Chicago Area

• Supervised and managed the Midwest Team through effective leadership training and mentoring of market managers, ensuring optimal efficiency and productivity to exceed targeted performance goals.• Created successful promotional campaigns by developing a strategic plan, identifying new opportunities, thoroughly analyzing trends, and monitoring competition and the current market.• Established strong client relationships by providing excellent service, maintaining the determined budget, developing engaging concepts, and fulfilling overall client needs. • Collaborated with headquarters and clients to produce successful campaigns for renowned brands such as Remy Cointreau USA, Stoli, and Citibank. • Directed the development of innovative and powerful marketing strategies to boost sales and generate appealing and valuable content for target audiences.

Chicago, Illinois, United States

• Supported VP of Operations utilizing outstanding organizational and communication skills to ensure tasks were completed accurately and efficiently.• Answered a high volume of phone calls and emails daily, assisting clients and promptly responding to inquiries. • Scheduled appointments, made travel arrangements, and managed calendars to ensure optimal use of the VP’s time.• Conducted Central Region payroll and provided financial management of experiential programs.

• Surpassed utility goals in multi-million-dollar energy efficiency programs by creating and implementing outreach efforts and marketing initiatives to promote the programs to clients and strategic partners.• Collaborated with the marketing department to plan and execute outreach events, including tradeshows and seminars, effectively equipping consumers with knowledge on potential energy and monetary savings. • Generated monthly invoices for ComEd and Integrys’ Multi-Family Home Energy Savings Program.

Chicago, Illinois, United States

• Represented the company brand in a positive light to increase brand awareness and boost product sales.• Worked with local vendors and offered training and education on the company’s products to internal and external audiences to improve brand recognition.