Silvia Smith Email & Phone Number

Simi Valley, Ca, Us

Singapore, Sg

Responsible for leading teams to deliver project(s) that span across multiple product categories at a global level. Manage resources, schedules, financials and adhere to stage gate guidelines throughout the full development life cycle. This includes management of issues, risks and project change requests to ensure successful and on-time project delivery. Contribute to process improvement initiatives as it relates to improving project delivery.

Singapore, Sg

Manage the budgeting, planning, analysis, authorization and commitment of trade spending so as to meet account performance objectives and maximize company sales volume and profitability.Provide expertise and liaison assistance for Headquarters Management, Field Sales, Marketing and other departments in key meetings. Provide analysis, proposals, and recommendations related to trade spending and account performance management.

Simi Valley, Ca, Us

Recruited to devise and execute marketing strategies for proprietary brands. Direct all activities from inception to launch for new product introductions, existing product enhancements and plan exit strategies for maturing SKUs. Responsible for preparing sales collateral, training, competitive analysis, pricing and program recommendations. Deliver product line presentations to all levels of management and key retail partners. Currently responsible for in house flagship brand TYLT.

Promoted by leading supplier of automotive accessories sold at more than 15,000 auto and mass retailers to manage Soft Lines. Determine business priorities and manage product lifecycle. Collaborate with Sales to ensure account strategies support marketing plan and revenue and profit goals are met. Create and deliver key account presentations for the nation’s largest mass and automotive retailers.

Promoted by leading supplier of automotive accessories sold at more than 15,000 auto and mass retailers to manage Soft Lines. Determine business priorities and manage product lifecycle. Collaborate with Sales to ensure account strategies support marketing plan and revenue and profit goals are met. Create and deliver key account presentations for the nation's largest mass and automotive retailers. Responsible for personal and professional development of four direct reports. Key Results:Responsible for $35M in revenue and over 400 SKUsLaunching new product category Q2 2012 representing $5M in potential revenueDirected Steering Wheel Cover OEM redesign to regain market leadership position representing $2M opportunity Focused attention on new product development in Seat Covers to align with the evolution of car interiorsDefend market share by emphasizing importance of quality and value in low-cost, commodity driven landscape

Key resource for the Finance, Operations, Sales and Marketing teams in the areas of business analysis, pricing and product lifecycle management. Developed reporting utilized by management to guide decision-making and mitigate any issues adversely affecting EBITDA. Shared best practices regarding portfolio optimization process to new senior management team. Implemented revised product lifecycle management procedures ensuring smooth transition. Key Results:Composed effective material master and status reports for Finance, Supply Chain and MarketingDeveloped database to track product lifecycle and inventory levelsAssisted Operations and Software Development Team in reviewing all data to ensure consistency and accuracy Maintained continuous flow of business case presentations to minimize any delays of new product set up

London, England, Gb

Supported Pricing Manager to optimize portfolio profitability of ~2,000 SKUs by eliminating loss generating items, maintaining efficient SKU counts and collaborating with sales to administer pricing actions with retail partners. Managed cross-functional teams to direct and monitor the product lifecycle process from inception to death. Prepared monthly reporting, analysis and presentations published organization-wide and delivered monthly to the Senior Leadership Team.

London, England, Gb

Supported Pricing Manager to optimize portfolio profitability of ~2,000 SKUs by eliminating loss generating items, maintaining efficient SKU counts and collaborating with sales to administer pricing actions with retail partners. Managed cross-functional teams to direct and monitor the product lifecycle process from inception to death. Prepared monthly reporting, analysis and presentations published organization-wide and delivered monthly to the Senior Leadership Team. Key Results:Analyzed historical data to establish profitability thresholds and SKU limits for all product lines. Achieved SKU reduction target of over 40% resulting in profit improvement of ~$6 MMSuccessfully streamlined Global Lubricants process to better fit with SKU intensive CPG lines of business. Increased speed-to-market by 50% resulting in adoption of the process by other business divisions. Developed reporting to highlight potential SKU issues and led cross-functional reviews to drive items through withdrawal process minimizing impact to customers and obsolete inventory. Reduced inventory from $76 MM to $60 MMRecognized as influential change agent and key member of transition team by purchasing company

Support Marketing Director of leading personalized novelty, accessories and souvenir items in all marketing activities selling to consumers through diverse retail channels such as mass merchants, food and drug, gift shops, toy stores, and theme parks. Developed and executed yearly marketing strategy and tactics to build brand awareness and drive profitable sales growth.

Support Marketing Director of leading personalized novelty, accessories and souvenir items in all marketing activities selling to consumers through diverse retail channels such as mass merchants, food and drug, gift shops, toy stores, and theme parks. Developed and executed yearly marketing strategy and tactics to build brand awareness and drive profitable sales growth.Key Results:Promoted to manage souvenir business in addition to personalized categories encompassing over 900 product lines such as stationary, photo frames, shot glasses, plush toys, children's jewelry and a variety of other novelty productsAssisted Product Development Planning consultant to implement project plans and support 2-year business planning cycleImplemented newly designed brand identity across all products, packaging, merchandising and sales materialsRevitalized product designs resulting in increased distribution at major retailers such as Wal-Mart, Toys R US and Kroger Collaborated with Merchandising Manager to craft merchandising solutions for off-shelf product placement

London, England, Gb

Promoted to support Group Product Manager in the creation, implementation and management of annual strategic, financial and marketing plans for assigned product lines. Led development process from inception to launch. Collaborated with Sales regarding promotional strategies, marketing tools, merchandising, planogram recommendations, program launch and attend account reviews to deliver presentation as expert advisor. Key Results:Responsible for Air Freshener lines worth $40M in revenue encompassing 425 SKUsMaximized category profitability via SKU analysis. Reduced count by 43% while increasing SKU level profitability by 25%Pioneered merchandising fashion SKUs as ensembles for top retailers increasing cross-category purchases by 40%Led market launch of new cushion line representing $350K in incremental revenue in its first year in marketDirected Sun Protection packaging using tiered value strategy increasing revenue from $1.8MM to $2.5MM

London, England, Gb

Support Product Manager in the creation of the business, product line and channel strategies to deliver against growth targets. Coordinated development process from end to end ensuring steady stream of new products and upgrades are introduced on time and within planned budget. Assisted in preparation of materials for account presentations, sales meetings and trade shows. Key Results:Knowledgeable in diverse production methods ranging from cut & sew, injection molding and fragrance applications Launched ~75 SKUs annually and teamed with China satellite office to coordinate all areas of manufacturingIntroduced Sun Protection pallet program at Costco and Wal-Mart, generating $3MM in annual revenueResponsible for Target's 24ft Organization planogram encompassing 60 SKUs representing $10MM in annual revenueActed as liaison with licensing contacts such as Nickelodeon, Sanrio and Warner Bros. regarding product design

Norwalk, Ct, Us

Support VP of Marketing in all areas of development for vehicle service contracts sold through franchise and independent dealerships. Led cross-functional team, including Regulatory & Compliance, Contract Processing, Actuarial and Claims for annual product introductions. Directed creative for sales collateral and marketing material.

Mba, Finance

Bachelor Of Science - Bs, Business Administration/Marketing

Associate Of Arts - Aa, Business