Silvia Thomas

Silvia Thomas Email and Phone Number

Head - Brand Growth at Factor Notes @ Factor Notes
kochi, kerala, india
Silvia Thomas's Location
Kochi, Kerala, India, India
About Silvia Thomas

Google certified Digital Marketer | Social Media Manager | Paid Ads | Email Marketing | PPC

Silvia Thomas's Current Company Details
Factor Notes

Factor Notes

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Head - Brand Growth at Factor Notes
kochi, kerala, india
Website:
factornotes.com
Employees:
2
Silvia Thomas Work Experience Details
  • Factor Notes
    Head - Brand Growth
    Factor Notes Aug 2024 - Present
    Kochi, Kerala, India
    Hope this will align perfectly with my professional skills and personal passion for colours and crafts.
  • Passio Communications Pvt. Ltd
    Head Of Digital Marketing
    Passio Communications Pvt. Ltd Jan 2024 - Aug 2024
    Kochi, Kerala, India
    1. Manage a team of 10 people2. Plan strategies for digital campaigns3. Managing Google and Social Ad campaigns and budgets4. Manage on-time delivery of ad campaigns5. Test new technological platforms for ad campaignsSet deadlines and confirm deliverables with the team6. Interact directly with ad vendors to optimize campaigns7. Consult on creative best practices and optimization8. Content suggestions for Social, Mobile, Search, Display and YouTube/Reels/Shorts, etc.9. Maintain documentation on campaign process and procedures10. Troubleshoot common campaign issues11. Analyze reporting, look for potential problem areas12. Meet the Key Performance Indicators (KPIs)13. Initiate E-commerce campaigns with shopify14. Conduct meetings with clients to understand their brief and corndinate monthly meetings
  • Passio Communications Pvt. Ltd
    Manager - Digital Marketing
    Passio Communications Pvt. Ltd Feb 2022 - Aug 2024
    Kochi, Kerala, India
  • Social Vibes
    Head Of Digital Media
    Social Vibes Jun 2021 - Mar 2022
    Kochi, Kerala, India
    1. Publish content across client’s social media channels(Facebook, Instagram, LinkedIn, YouTube)2. Create and manage social media content calendar 3. Manage paid social media strategy, boost posts, run ads optimize performance in Facebook, Instagram, LinkedIn, YouTube. 4. Manage, review, and perform daily account responsibilities associated with Google AdWords, (Search Ad, Display Ads, YouTube Ads, Shopping Ad ( Product listing ad)), Setting up the merchant center account. 5. Google Analytics metrics to expand, evolve, and optimize campaigns ● Perform Post Engagement, Video View, Lead generation, Brand awareness, Traffic, Reach, Conversion campaigns, Shopping ads(Product ads) on Facebook, Instagram, and LinkedIn6. Brief and oversee the work of internal designer’ team 7. Work with reports and billing to retain the budgets from clients ● Keyword analysis for SEO. 8. Collaborate with external teams to create landing pages and optimize the user experience. 9. Prepare the documents and presentations to pitch the clients present the pitch meetings and take client meetings 10. Plan and assist in the product photoshoot
  • Stark Communications
    Digital Media Specialist
    Stark Communications Feb 2019 - May 2021
    Thiruvananthapuram Area, India
    Responsibilities:1. Publish content across all social channels(Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube)2. Manage paid social media strategy, boost posts, run ads optimize performance in Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Daily Hunt, Taboola3. Manage, review, and perform daily account responsibilities associated with Google AdWords, (Search Ad Display Ads, YouTube Ads )4. Integrated marketing campaigns with the aim of acquiring and retaining customers in social media like Facebook, Instagram5. Perform Page Like, Post Engagement, Video View, Lead generation, App Install, Brand awareness, Traffic, reach, Conversion campaigns on different social media platforms6. Brief and oversee the work of internal and external team, such as designers, animators and printers, who will deliver much of the campaign activity7. Manage the implementation, tracking and measurement of marketing campaigns8. Ensure that the client’s brand and identity is adhered to in campaigns and in all communication channels9. Work within a budget and report any overspend10. Maintain regular measurement of the ROI of campaigns11. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs to the client12. Work with reports and billing to retain the budgets from clients13. Prepare the documents to pitch clients and attend pitches and client meetings14. Collect and use data to inform new campaigns and the evaluation of existing campaigns15. Take responsibility for Influencer Activities for clients16. Launch and optimize various PPC campaigns17. Outsource and monitor monthly newsletters for clients from external agency18. Work on SEO on client’s websites19. Social media listening
  • Bbp - India Pvt Ltd
    Social Media Manager
    Bbp - India Pvt Ltd Jun 2018 - Feb 2019
    Cochin Area, India
    Responsibilities:1. Develop and lead global social media strategy2. Publish content across all social channels(Facebook, Instagram, LinkedIn, Twitter )3. Create and manage social media content calendar4. Create and manage Ads manager and business manager for Facebook campaigns 5. Setup and monitor campaigns for Brand Awareness Page like ad, Post engagement, Lead generation, Get direction, Conversion Ads6. Attain key performance factors such as CPC, CTR, CTA etc7. Ensure Facebook tasks are being delivered on-time and as expected by client8. Build and manage an influencer program9. Create engaging brand-focused social campaigns10. Community management, Communicate with followers and respond to questions when needed11. Social media listening12. Analyze performance results, perform sentiment analysis, produce reports13. Manage paid social media strategy, boost posts, optimize performance14. Build YouTube & other new channels strategy15. Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns16. Ensure proper tracking, attribution, and consistency across client campaigns17. Launch and optimize various PPC campaigns18. Manage, review, and perform daily account responsibilities associated with Google AdWords
  • Xite Live
    Socia Media Executive
    Xite Live Oct 2017 - May 2018
    Cochin Area, India
    Responsibilities :1. Plan and execute all social media and display advertising campaigns with special focus on Facebook, Instagram and twitter.2. Design, Built and maintain their clients social media presence.3. Create and manage Ads manager and business manager for Facebook campaigns 4. Setup and monitor campaigns for Brand Awareness Page like ad, Post engagement, Lead generation, Get direction, Conversion Ads5. Ensure Facebook tasks are being delivered on-time and as expected by client6. Build and manage an influencer program7. Measure and report performance for all digital marketing campaigns and assess against goals (ROI and KPIs)8. Identify trends and insights and optimize spend and performance based on insights.9. Plan, execute and measure experiments and conversion tests.10.Collaborate with internal teams to create landing pages and optimize user experience.
  • Theorem
    Campaign Management Specialist
    Theorem Mar 2016 - Jun 2017
    Mysore
    Worked 1 year 2 months for a digital marketing company and into Email marketing vertical, got trained on the vertical Ad Operations, Display Advertising (Advertiser and publisher).Responsibilities include:1. Build test and launch simple to highly advanced email campaigns using Exact Target tool on salesforce platform and DREAM tool2. Review project request from clients3. Template build4. Working with HTML email assets and perform modification where necessary5. Perform quality check and best practices to produce work that is error free6. Create and upload recipient lists into platform and creating list filter selections7. Scheduling of the campaign, Deployment of the template, Post deployment activities.8. Accountability for resolving and troubleshooting campaign issues.9. Participate in campaign QA process. Includes:10. Proof reading11. Email rendering12. Brand guideline requirements-CAN SPAM requirements-Audience validation13. Reporting:-Generating required reports regarding campaign status.-Pulling and manipulating system generating reports.14.Got trained on Display advertising on advertiser and publisher15.Worked on DoubleClick Advertiser tool for display advertising

Silvia Thomas Education Details

Frequently Asked Questions about Silvia Thomas

What company does Silvia Thomas work for?

Silvia Thomas works for Factor Notes

What is Silvia Thomas's role at the current company?

Silvia Thomas's current role is Head - Brand Growth at Factor Notes.

What schools did Silvia Thomas attend?

Silvia Thomas attended Annai Mathammal Sheela Engineering College.

Who are Silvia Thomas's colleagues?

Silvia Thomas's colleagues are Rajalakshmi K S, Aparna Shiva, Nijil M V, Eloy Shanmughan, Krishnaja P K, Fredy Mathews, Vishnudas U Krishnan.

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