Silvia Vega personal email
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Computer science engineer with over 18 years of experience in online advertising in Latin America and the U.S especially in the online media/technology sector. Expert in programmatic advertising and ad operations using platforms such as DFP, Google Adx, Appnexus, Dataxu, DV360 and The Trade Desk. Strong negotiation and management skills. Proven ability to learn new industry trends to generate revenue for companies in any stage of growth, including expansion or start-up mode. Extensive experience managing teams for multinational companies. Bilingual English and Spanish. Specialties: Online Advertising, Ad operations, Ad Serving (Google for Publishers, Xandr, Magnite, CTV, TTD, Google AdExchange, and Google Adsense), Yield Management, Ad Optimization, Inventory Management, behavioral targeting, RTB, private exchanges, negotiation.Over 10 years of experience developing stronger relationships between advertisers and publishers to help publishers achieve higher revenue.
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Founder And PresidentAdops Team Aug 2015 - PresentMiami, Florida, United States• AdOps Team's expertise in ad operations helps Publishers connect with advertisers to optimize revenue and build successful ad campaigns.• Utilizing our trusted industry knowledge to empower clients in maximizing results through direct and private marketplace strategies, ultimately boosting publisher revenue.• integrates new technology that allows Publishers to increase revenue and open new inventory formats such as in-text units, rich media using outstream video, etc.• Proactively evaluating and refining existing processes to enhance teamwork and elevate day-to-day operational efficiency, ensuring a dynamic and responsive work environment.• Conducting comprehensive reviews of publisher technology stacks to offer insightful recommendations on new technologies, thereby enabling more efficient workflows and driving increased revenue for our partners. -
Vp Of Operations Us And LatamOrange Advertising Network Americas - A France Telecom Company Apr 2013 - Sep 2015Miami, Fl• Coordinated the implementation of new technology across 100 publishers with inventory on Video, Web and Mobile in Latin America and the U.S. This allowed also direct clients to increase buys through programatic initiatives. • Optimized direct and private marketplace to increase the company’s revenue by 30% with the launch of the first private exchange in the U.S. Hispanic market.• Negotiated contracts with technology vendors in U.S. and Europe to reduce company ad serving fees up to 50%.• Improved inventory’s value by guaranteeing viewability through the use of new technology such as Pixalate, Comscore VCE and Doubleverify.• Managed and trained a team of 15 traffickers in U.S., Mexico, Colombia and Argentina.• Implemented new advertising formats for video and mobile inventory and increased revenue by 40%.
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Head Of Operations Optimizer Manager Us And LatamOrange Advertising Network Amerias May 2010 - Mar 2013Miami, Fl• Monetized unsold inventory by implementing Adsense, Google Adx, Rubicon, Pubmatic and other yield management platforms.• Improved process of campaign implementation/optimization between traffic team and other areas. • Maintained relationships with account managers from technology vendors to improve existing terms on contracts and renew expiring contracts.• Evaluated and made constant optimization to client’s performance campaigns to make sure they would be profitable.
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Account Manager And TrafficBatanga Nov 2006 - Apr 2010Miami/Fort Lauderdale Area• Coordinated with implementation teams on changes needed to achieve performance advertiser’s objectives.• Coordinated on the integration of new campaigns with special targeting.• Implemented performance oriented campaigns on the ad server and made optimizations to ensure delivery. -
Traffic CoordinatorUnivision Online Nov 2004 - Jul 2006• Implemented campaigns on the ad server and made optimizations to ensure delivery.• Coordinated with other areas on the implementation of new Insertion Orders as well as provided reports for billing upon campaign completion.
Silvia Vega Skills
Silvia Vega Education Details
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Computer Science -
CujaeInformatics
Frequently Asked Questions about Silvia Vega
What company does Silvia Vega work for?
Silvia Vega works for Adops Team
What is Silvia Vega's role at the current company?
Silvia Vega's current role is Founder and President.
What is Silvia Vega's email address?
Silvia Vega's email address is ve****@****ail.com
What schools did Silvia Vega attend?
Silvia Vega attended Florida International University, Cujae.
What skills is Silvia Vega known for?
Silvia Vega has skills like Ad Serving, Online Advertising, Ppc, Online Marketing, Digital Strategy, Digital Media, Digital Marketing, Mobile Marketing, Ad Networks, Mobile Advertising, Doubleclick, Web Analytics.
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Silvia Vega
Seattle, Wa4gmail.com, acm.org, chiltern.com, amgen.com -
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