Silvia Wei Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Working with clients from fitness studios, real estate agents and lifestyle brands to help grow their social presence, drive traffic and lead generation.- Created a strategic growth plan for the client’s Tiktok channel and grew it to 25,000 followers in three months- Created lead gen campaigns on Facebook and doubled the class sign-up rate within the first month.- Initiated and developed an influencer marketing campaign to build organic content; increased social account engagement… Show more - Working with clients from fitness studios, real estate agents and lifestyle brands to help grow their social presence, drive traffic and lead generation.- Created a strategic growth plan for the client’s Tiktok channel and grew it to 25,000 followers in three months- Created lead gen campaigns on Facebook and doubled the class sign-up rate within the first month.- Initiated and developed an influencer marketing campaign to build organic content; increased social account engagement by 43%, gained 1800+ new followers within a month. - Website optimisation via Searchspring & Google analytics, decreased bounce rate from 55% to 35% within 3 months and increased average search revenue by 12%. Show less

Sydney, Australia

Marketing Manager (Mar 2015 to Mar 2020) + Sales Agent (Mar 2017 to Mar 2020)- Responsible for creating and executing marketing strategy, branding activities and campaigns for Residential/Commercial sales and leasing projects.- Developed and implemented marketing & client relationship strategies for Chinese market, supported sales team to bring in 46 new properties in a year, approx 67k gross profit.- Created customised appraisal with compelling marketing plans, supported… Show more Marketing Manager (Mar 2015 to Mar 2020) + Sales Agent (Mar 2017 to Mar 2020)- Responsible for creating and executing marketing strategy, branding activities and campaigns for Residential/Commercial sales and leasing projects.- Developed and implemented marketing & client relationship strategies for Chinese market, supported sales team to bring in 46 new properties in a year, approx 67k gross profit.- Created customised appraisal with compelling marketing plans, supported commercial team to win a 10 million listing.- Achieved an average 63% more inquiries for new listings with online advertising.- Sold a property within 2 weeks and achieved 35k above the reserve. Show less

Sydney, Australia

Planning and executing online/offline promotion campaigns, developing marketing materials, producing contents for social media traction and engagement, liaising with internal and external group to ensure effective operations.- Initiated marketing plans for brand awareness in the Chinese market- start up Stamford group Weibo account/ design Chinese collateral.- Initiated social media campaign to increase traction and engagement; together with print media increased sales for Park &… Show more Planning and executing online/offline promotion campaigns, developing marketing materials, producing contents for social media traction and engagement, liaising with internal and external group to ensure effective operations.- Initiated marketing plans for brand awareness in the Chinese market- start up Stamford group Weibo account/ design Chinese collateral.- Initiated social media campaign to increase traction and engagement; together with print media increased sales for Park & Fly package by 20% within 3 months.- Designed internal/external collateral for various hotel promotions (ongoing or ad hoc projects) to reduce marketing cost on outsourcing graphic design by $3000/month. Show less

Sydney

Sydney, Australia

KEY RESPONSIBILITIES:1) Management of daily eitorial content for the www.xkb.com.au - Lifestyle Channel2) Maintain overall publishing flow for Lifestyle Channel at 10 (5 original) posts daily3) Make assignments to freelancers, journalists and other assignments that the Editorial Director makes to the team4) Attend and run weekly Editorial meetings and deliver required action items including agendas, notes and assignments5) Social Media Activation (Facebook, Weibo etc.) to… Show more KEY RESPONSIBILITIES:1) Management of daily eitorial content for the www.xkb.com.au - Lifestyle Channel2) Maintain overall publishing flow for Lifestyle Channel at 10 (5 original) posts daily3) Make assignments to freelancers, journalists and other assignments that the Editorial Director makes to the team4) Attend and run weekly Editorial meetings and deliver required action items including agendas, notes and assignments5) Social Media Activation (Facebook, Weibo etc.) to desired friend/follower goals and network referrals6) Achieving Weekly & Monthly Unique Visitor targets against the Programming Traffic Goals7) Achieving Weekly & Monthly Engagement targets (pageviews, time spent, # of comments, etc.) against the Programming Traffic Goals8) Attend all relevant events, red carpets, award shows, and conduct celebrity interviews on phone or via emails Show less

Sydney, Australia

Media & Communication student at The University of SydneySecond major Asian StudiesMEDIA EXPERIENCE:Created “ Quitline” web page for Online Media Unit - analyzed Tobacco advertising effectiveness - used Dreamweaver Created Media Kit, Media Release -Participated in Media Conference for Media Relations Unit -Produced 3 minute News Video for Video Production Unit - interviewed, edited, filmed, - used Final Cut Pro

Bachelor Of Arts, Media And Communications; Asian Studies Major

Units Including: Online media, Marketing, Media Relations, Australian Media Studies

Education record

Bachelor'S Degree, Communication And Media Studies