Silvia Alberto

Silvia Alberto Email and Phone Number

Senior Marketing professional, FMCG, international experience, brand builder and team leader @ FORZA10
Silvia Alberto's Location
Milan, Lombardy, Italy, Italy
Silvia Alberto's Contact Details

Silvia Alberto work email

Silvia Alberto personal email

n/a
About Silvia Alberto

Silvia Alberto is a Senior Marketing professional, FMCG, international experience, brand builder and team leader at FORZA10. She possess expertise in gestione marketing, shopper marketing, strategia di marketing, analisi competitiva, marketing communication and 33 more skills. She is proficient in Francese, Inglese and Tedesco.

Silvia Alberto's Current Company Details
FORZA10

Forza10

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Senior Marketing professional, FMCG, international experience, brand builder and team leader
Silvia Alberto Work Experience Details
  • Forza10
    Global Marketing Director
    Forza10 Jan 2023 - Present
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  • Agras Delic Spa
    Marketing Director
    Agras Delic Spa Sep 2019 - Apr 2022
    Genova, Italia
    Head of Marketing with Global scope and 9 direct reports- Upgrade MKTG role in the organisation and set up of key relevant mkgt lead processes- Specialist brands Schesir and Stuzzy re-engineering to improve financials and competitiveness with significant proven results- Generating demand model set up and long term INNO pipeline with strong digital and e-com acceleration
  • Nestlé
    Marketing Manager South Europe (It, Gr, Adb)
    Nestlé Sep 2018 - Sep 2019
    Milano
    Marketing Head of Breakfast Cereals Category (CPW)- Portfolio management of brands like Nestlé Fitness, Nesquik, Lion, Cheerios, Cookie Crisp and Chocapic- Responsible for top & bottom line results, market share and brand equity indicators- Development and implementation of marketing plans - Marketing coordinator for the South EU cluster (Greece, Malta, Adriatics and Bulgaria)- Coach of 2 resourses
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  • Nestle Purina Emena Region
    Team Leader - Emena Region
    Nestle Purina Emena Region Jul 2015 - Aug 2018
    Lausanne Area, Svizzera
    Fully responsible for Purina PRO PLAN DOG brand.I lead the brand at 360 degrees with P&L responsability1. brand & portfolio strategy 2. communication strategy and development - ATL/BLT and digital3. innovation and renovation short/long term pipeline - from concept to launch4. coordination of 30 countries with EMENA regionFull personnel management with direct report of senior brand manager, and leading cross functional global teams
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  • Nestle Purina Emena Region
    Emena Region Senior Brand Manager
    Nestle Purina Emena Region Feb 2014 - Jun 2015
    Lausanne Area, Switzerland
    1. I am leading the EMENA regional re-branding project of the most important brand in the specialist portfolio – from the strategic foundations (new brand essence, positioning, brand story and communication strategy) to the executions (ATL with print and TVC, Digital campaign, BTL and POS toolkits)2. I am responsible for the management and alignment of multifunctional community (EMENA region – ca. 30 countries) with the set-up of a regular internal communication program 3. I coach and help the development of one junior BM
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  • Nestlè Purina
    Category & Shopper Insight Manager
    Nestlè Purina Jun 2013 - Feb 2014
    Milano
    In the Trade Marketing department, I lead the Category Assessment in potential Customers to identify/quantify opportunities for growth and improvements in assortment/space/merchandising, resulting in concrete category management projects for top customers (CONAD, FINIPER, ESSELUNGA). I provided trade and sales force with regular insights, data and performance tracking on PetCare Category to enable clear decisions on the category.I actively collaborate with marketing and sales team to develop annual plan and present the output to customers.
  • Nestle Purina
    Group Brand Manager
    Nestle Purina Feb 2012 - Jun 2013
    Milano, Italia
    Responsible for the Super Premium part of Purina GDO brands, I worked at multi-brands level to create portfolio strategies and initiatives. In strong partnership with NKA, I was leading customer tailored promotions for PURINA IT
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  • Nestle Purina
    Senior Brand Manager
    Nestle Purina Nov 2007 - Jan 2011
    In this role I have learnt to work in a vertical business, understanding regional/local dynamics and way of working. The second biggest learning is sales force interaction/cooperation, visiting customers and working at integrated commercials plans.
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  • Mellin Spa
    Brand Manager
    Mellin Spa May 2006 - Oct 2007
    Milano, Italia
    Here I have learnt the complexity of specialized channels (Pharmacies and Baby Stores) and how to manage a brand that does not only benefits from a direct to consumers approach, but needs also influencers contribution.
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  • Fater S.P.A. (P&G Joint Venture)
    Assistant Brand Manager
    Fater S.P.A. (P&G Joint Venture) 2002 - 2006
    Pescara, Italia
    During my 4 years in FATER, I have learnt the working method I am still using today.The combinarion of the structured P&G way of working and the flexilbility of a local reality closed to the plant, gave me the unique opportunity to develop a 360° business understanding and management. From how to write a new product concept and design consumer researches, to commercial execution and monthly volume forecast, FATER school has been the best I could have wished for at the beginning of my professional carrier

Silvia Alberto Skills

Gestione Marketing Shopper Marketing Strategia Di Marketing Analisi Competitiva Marketing Communication Ricerche Di Marketing Marketing Management Advertising Marketing Strategy Marketing Communications Direct Marketing Marketing Research Digital Marketing People Management Business Plan Brand Management Marketing Digitale Visual Communication Fmcg Analisi Di Mercato Digital Media Social Media Marketing Brand Development Branding Lingua Inglese Lingua Tedesca Lingua Italiana Social Media Pos Team Globali Pensiero Strategico Patrimonio Di Marca Microsoft Office Management Strategia D'impresa Business Management Trattative Business Development

Silvia Alberto Education Details

Frequently Asked Questions about Silvia Alberto

What company does Silvia Alberto work for?

Silvia Alberto works for Forza10

What is Silvia Alberto's role at the current company?

Silvia Alberto's current role is Senior Marketing professional, FMCG, international experience, brand builder and team leader.

What is Silvia Alberto's email address?

Silvia Alberto's email address is s.****@****ods.com

What schools did Silvia Alberto attend?

Silvia Alberto attended Libera Università Di Lingue E Comunicazione Iulm.

What skills is Silvia Alberto known for?

Silvia Alberto has skills like Gestione Marketing, Shopper Marketing, Strategia Di Marketing, Analisi Competitiva, Marketing Communication, Ricerche Di Marketing, Marketing Management, Advertising, Marketing Strategy, Marketing Communications, Direct Marketing, Marketing Research.

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