Silvia C. Email and Phone Number

SEAO WOMEN LEATHER GOODS

Full category, MEN

Full category, WOMEN & KIDS

• Prepare sales plan (BDG and OTB) in line with market trend and merchandise strategy for omni-channels.• Join full categories buying campaign (8 times/year), real time comprehensive analysis,review and co-work with buyers.• Weekly business analysis, fulfill ad hoc needs and raise concern with team.• Participate new-open/renovation/improvement store project. Proposed analysis of SKU, sales projection to reflect Merchandising strategy of the store (20+projects/per year), cross-function cooperation.• Frequent store visits (30+ stores covering all regions of China), familiar with store and client profile to conduct high level details of planning.• Roll-out the inventory-planning system in Taiwan and communicate with corporate team to have timely and appropriately product allocation.

• Reported sales performance on daily/weekly/monthly basis.• Analyzed KPIs performance and set actions for improvement.• Prepared competitor sales to track the market trend. • Proposed and execute customer treatment program and in-store CRM events.• Sales forecasting and expense budget planning. • Coordinated with stores and other departments.

• In charge of seasonal buying. Four times a year.• Monitored sales and inventory. Analysed KPIs and prepared sales reports.• Understood customers’ preferences and proposed marketing/sale plans. • Participated in store expansions and liaised with department stores.• Delivered product training.