Silvia Creponi Email & Phone Number

Padua, It

Piazzola Sul Brenta, Veneto, Italia

A pivot figure between different corporate areas (Revenue, Marketing, Product&Design), my experience in content marketing and corporate communication - combined with my knowledge of the product and direct contact with the customer - allows me to play a key role in designing and producing content, initiatives and tools that enable the Marketing, Sales&Post Sales teams to communicate, position and enhance our products on the market. Moreover, thanks to my ability to analyse, synthesise, interpret and translate the customer's needs, I am a privileged interlocutor for gathering useful insights to contribute to the definition of strategic positioning and product evolutions.As part of this process, I was also able to see at first hand the work of the Customer Success team, designing and developing initiatives and content designed to position and convey the value of the platform for our customers and simplify the adoption process. In addition, direct contact with customers and collaboration with the Product&Design team allows me to gather useful insights and collaborate on product evolution in line with positioning and market needs.The development of effective cross-team communication therefore allows me to convey the value of the platform to the different company stakeholders and to promote the product and its positioning to different targets and on multiple channels, in a coherent and effective manner.I am responsible for:- Market and competition analysis, definition of product positioning- Definition of product messages and communication plan- Product launches and related campaigns, coordination of cross-channel editorial plan- Design and development of communication materials for internal teams (sales and after-sales)- Product training sessions for sales and after-sales teams- Product insight collection and analysis

Venezia, Italia

Within the Web Content and Social Media team at Banca Ifis, I was responsible for coordinating and creating content for the Group's online and offline channels. Specifically:Content strategy- developing and coordinating the content strategy of the Group's various brands, in line with the positioning, identity and objectives of each brand- coordination and monitoring of the editorial plan- planning content marketing activities for events and special projects- developing and managing personal branding for C-level figures- web reputation monitoring, KPI analysis and report preparationContent management & copywriting- direct management of the Group's social channels (Facebook, Twitter, Instagram, Linkedin, Youtube) and website (Wordpress)- Social customer care and community management- Social ADS- SEO copywriting- content development and editing for the Group's digital channels (blogs, websites, landing pages, DEM)- development of marketing materials and sales collaterals for the rebranding of the Group.

Venezia, Italia

- Management of institutional social channels- Content management and creation for the institutional website- PR and digital PR- Content creation for offline channels (magazine, brochures)- Newsletters- Press office and media relations support- Support for internal communication activities- Supporting the organization of events and trade fairs, including abroad

Padova, Italia

Writing of articles and reportage, sometimes accompanies by photos.Events and projects:- Terre di Ninive - art and culture- Padova Vintage Festival - fashion, design, culture- Jazz by the Pool- Calici di Stelle - food&wine- Male volleyball championship A2- Giornata Mondiale di Atletica Leggera - sport- Corri per Padova - sport and crowdfunding- ZED concerts- Piazzola Live Festival- Padova Pride Village- Macello Festival - music

Padova, Italia

- Management of the ADV activities proposed by foreign suppliers, in partneriship with the trade marketing department and the brand managers;- Support in the realization of special editorial projects, in partnership with publishing houses and fashion houses;- Support in the management of the international events calendar. Support in the organization of corporate and brands-sponsored events;- Administrative management of budget and media initiatives. Management of the purchase orders and invoicing process for media activities;- Periodic reports.

Toronto, Canada

Intern supporting the communication department of the Chamber:- Support in the organization of events such as Buon Appetito Toronto! book launch and ICCO annual Christmas Reception;- Creation of a comprehensive communication-social media strategy for the ICCO and its events;- Organization of B2B meetings between Italian and Canadian companies (food and wine sector) and business trips;- Creation of graphic materials for ICCO events; graphic review of ICCO newsletter template;- Editing of weekly ICCO newsletter.

Redazione di approfondimenti su tematiche di politica e cultura internazionale.

Milano, Italia

Intern supporting the agency in the activities of:- press office: press review, wiriting and translation of press releases;- organisation of events and press conferences: follow up, management of contacts with media, clients and other organizations.

Content Now! - Corso Online In Content Marketing

Master In Web Marketing Strategico E Operativo

Master Of Arts (M.A.)

Education record

Erasmus

Bachelor Of Arts (B.A.)