Responsible for managing Industry partners (ISV’s), running strategic projects w/cross-functional teams, to design, build and execute the sector strategy in the region. Created marketing initiatives such as Industry University, community building, industry partners events. Responsible for sales of US$600M for the sector.

Responsible for business development strategy for the top 100 customers in the region to drive net new sales opportunities in liaison with sales business , leading the region as a innovative one, as the first region to implement key initiatives such as digital marketing, CRM, ERP, cloud. Managed sales of US$80M average per year.

Developed the SMB business first in Mexico and then Peru. Responsible to create the partner ecosystem, customer campaigns, inside sales and customer satisfaction programs. Developed customer loyalty strategies targeted to business unit managers such as HR, Finance and Marketing. Awarded with top price in MS Circle of Excellence. Responsible for US$ 200M in sales in Mexico and Peru.

Implementation of the Solution Provider Program. Developed marketing campaigns to recruit, develop, train and manage the Microsoft channel partners’ ecosystem.

Responsible for Marketing communications for the Computer Organization. Designed and implemented demand generation programs to build pipeline for the Unix products/solutions. Implemented the “Mainframe alternative” program to gain market share from mainframe installations by moving potential customers to HP´s Unix platforms. Transferred to HP Mexico to implement similar programs in the Mexican market.