Silvia Maria Danciu Email and Phone Number

- Heading the newly established Division in Food industry import and local distribution, part of the Atlas Corporation Group

- Leading the Kraft Paints Business Unit (production & distribution of decorative finishing coatings & building materials)- Managing a team of over 50 persons across the Sales, Marketing, Production, R&D, Technical Support & Sales Support Departments, having (up to) 18 direct reports- Full responsibility for the Business Unit, from strategy setting to P&L analysis

(APLA Building Materials Division)- Leading a team of over 40 persons across the Sales, Marketing & Sales Support Departments, having 11 direct reports- Matrix structure, reporting administratively to the General Manager in Romania and functionally to the Business Development Director in Greece- Designing the Sales & Marketing strategy together with the Business Development Director, fully responsible for the implementation, - Building and following up Sales & Marketing budgets, costing & pricing strategy, profitability targets, across all sales channels (Retail, KA, B2B)- Also responsible for directing the Marketing & Technical Support Departments, between 2008-2012- Part of the team managing the post-merger integration of the two very different structures of Atlas Paints & Fabryo Corporation, between 2012-2013

(APLA Building Materials Division)- Sales process monitoring, sales data analysis, resource allocation optimization,- Improvement of communication and cooperation within Sales and across departments,- Strategy proposals for top management.

- Part-time- Contributed to the development of the marketing mix- Analyzed aspects related to consumer behavior- Designed and implemented a study of the customer satisfaction level