Silvia De Pauli Email & Phone Number

Maipú 835 - Floor 2 - Office 204, Rosario, Argentina

Preparation of the biannual Strategic Plan and its work programs, based on the strategic objectives defined by the Executive Committee of Fundación Rosario. Presentation, follow-up and evaluation of the plan before the Board of Directors. Management of its human resources and available economic resources. Generation of new sources of financing for the sustainability of the organization. Institutional representation of the Foundation in local and international environments, strengthening its active relationship with public and private actors, and with its members. General coordination and leadership of the Rosario City Brand project, central axis of the organization. Development of the purpose, attributes, storytelling and positioning of the brand. Design of the terms and conditions of the contest for the development of the Rosario graphic brand. Design of the communication strategy for its launching.

Maipú 835 - Floor 2 - Office 204, Rosario, Argentina

Honorary collaboration. Reorganization of the team by adding the communication leaders of the main companies, city hall and intermediate organizations of the city of Rosario. Design of the Integrated Communications Plan: media relations, logo redesign, digital strategy design, internal communications program. Design of the portal "Rosario es más" with specific contents for journalists and media producers, the first positive news agency in the city. Member of the team responsible for the development of the Institution's Strategic Plan for the 2016-2018 period.

Rosario, Santa Fe, Argentina

Leadership of crisis committee, mentoring of spokespersons, definition of axes and messages, media attention. Institutional relations. Integral management of advertising campaigns. Media planning and budget management. Idea and general coordination of the interdisciplinary team of professionals that developed Espacio 75, a solidarity celebration for the 75th anniversary of San Cristóbal. General coordination of the book for the 75th anniversary of the company.

Rosario, Santa Fe, Argentina

Team leader responsible for the redesign of the company's logo and development of Grupo San Cristóbal's branding system. Idea and general coordination of the solidarity celebration for the company's 70th anniversary. Design, development and implementation of the Corporate Social Responsibility program. Integral management of advertising campaigns. Media planning and budget management. Coordination of the team responsible for the design of the organization's commercial platform. Organization of art exhibitions and photo contest.

Rosario, Santa Fe, Argentina

Design and implementation of the organization's first communications plan. Integral management of advertising campaigns. Media planning and budget management. Generation of the idea and general coordination of the team that developed the Corporate Image Manual for the commercial network. Generation of the first relationship plan with local, regional, and national media, establishing and consolidating links with journalists.

Rosario, Santa Fe, Argentina

Leadership, at the request of its president, of the restructuring of the chamber and its internal processes, including the design of a budgeting and funding system. Coordination of the multidisciplinary work team that managed the chamber's proposal that later became part of the National Insurance Strategic Plan 2010-2020. Design of the Chamber's Integrated Communications Plan: new corporate identity, logo redesign, website layout and content design, media relations. Leadership of the organizing committee for the 30th anniversary commemoration event.

Rosario, Santa Fe, Argentina

Execution of the internal and external communication strategy of the organization. Management with advertising agency. Member of the re-launching team of the Tarjeta Azul brand. Responsible for the launching event for the central region based in Córdoba.

Rosario, Santa Fe, Argentina

Entry as a scholarship holder by competitive examination. Member of the Communications team of the Secretariat of Social Promotion.

Bachelor In Social Communication, Social Sciences, 9

Master In Communication Strategy Design, Comunicación Empresarial