Silvia Furghieri Email & Phone Number

Italy

Italy

EIQ – ENOTURISMO ITALIANO QUALIFICATO IS THE FIRST CERTIFICATION IN ITALY THAT GUARANTEES THE EXCELLENCE OF WINE TOURISM SERVICES OF WINERIES, CONSORTIUMS, AND WINE ROUTES.The EIQ standard was created to develop and enhance wine tourism in Italy. Its requirements follow an ecosystemic perspective by integrating wineries' business objectives, market requirements, territorial contexts, and visitors' and professionals' needs related to the sector.- Defined, ideated, and prototyped different iterations of the standard.- Wrote the EIQ requirements at the base of the wine tourism certification. - Managing and coordinating the project.- Involving partners and stakeholders to expand and sustain the project.- Planning and executing educational activities and programs about wine tourism and the requirements of the EIQ standard.- Auditing as a technical expert for the EIQ certification.

- Designing, developing, and conducting training programs for different kinds of organizations, individually and in cooperation with other professionals.- Identifying and assessing future and current training needs based on organizations' and learners' objectives and characteristics.- Applying various training methods and tools, especially facilitation, design thinking, service design, and workshops.- Giving support to learners during training programs.- Monitoring and evaluating training effectiveness.

- Performing brand, communication, and wine tourism audit.- Studying the characteristics of the company, its story and the wines produced.- Examining the distinctive aspects of the territory to create a specific narration to build a precise identity around the products, their design, and their naming.- Elaborating a definite narrative approach to give target customers an emotional and informative experience during events like tastings, fairs, and wine-tasting dinners. - Ideating and evaluating possible solutions to make communication processes and content more effective, considering business objectives and specific targets.- Analyzing the wine tourism processes, activities, and communication to find critical factors and opportunities to improve service, direct sales, visitor attraction, customer relationships, and retention.- Designing, developing, and conducting training programs for wine tourism employees and collaborators based on specific needs and objectives.- Planning and co-leading wine tasting, dinner, and events to convey the storytelling concept and brand narrative.

- Created, edited, and proofread texts (ITA-ENG)- Applied content and visual design principles to increase clarity, effectiveness, and content experience.EXAMPLE OF CONTENTS: Learning and Training Materials, Corporate Documents, Presentations, Business Proposals, F.A.Q., Product Descriptions, Press Releases, Employee and Onboarding Handbooks, Brochures, Catalogues, Newsletters, Style Guides, Project Reports, Case Studies, Standard Operating Procedures, Checklists, How-Tos, Instructional Design Documents, Job Announcements.

Roma, Italia

- Ran brand audits.- Developed brand questionnaires to understand clients' characteristics, vision, mission, targets, objectives, competitors, assets and capabilities, references, and tone of voice to create a coherent and compelling brand experience with them.- Realised brand guidelines to help clients manage their visual assets and use coherently other graphic elements like photos, icons, and images.- Defined or revised with client positioning, promise, narrative, tone of voice, messages, and brand touchpoints.- Designed visual brand identities (color palette, logos, font pairings) and visual brand assets for web pages, brochures, presentations, book covers, window decals, and digital marketing materials (social media posts, e-mail campaigns, ads).- Defined the content design for communication materials to enhance effectiveness and content experience.- Created, edited, and proofread texts in both Italian and English.

- Ran a brand, website, and social media audit.- Conducted a competitive analysis. - Selected clients' industry best practices and their possible application, taking into consideration business goals and target customers.- Pointed out activities, strategies, and initiatives to implement digital marketing and communication.- Managed social media channels.- Created and curated content for social media.- Created email marketing campaigns.- Managed website content on WordPress.

- Supporting the business development team in creating and developing new services and projects based on emerging opportunities and market trends.- Creating business and internal documents to build a coherent and compelling visual and content experience (presentations, business proposals, corporate documents).- Developing facilitating sessions and organizational design and development projects for B2B and B2C clients through systems thinking, design, facilitation, and qualitative methodologies.- Co-creating with the culture team formats and initiatives for businesses and individuals focused on organizational structure, behavior, culture, human resource development, organizational change, spatial design, work-life balance, and collaboration.

Tallinn, Harjumaa, Estonia

- Editing and proofreading for Dev9K editorial products (ITA-ENG)- Creating and editing content for marketing (press releases, PR messaging, email marketing, community updates, product descriptions) and business purposes (project documents, presentations, pitch decks), applying content and visual design principles (ITA-ENG).

Tallinn, Harjumaa, Estonia

- Conducted a market and niche analysis for the Fragments of the Past IP.- Researched editorial and tabletop role-playing game industry best practices.- Analysed PR, marketing, and communication strategy of other successful role-playing games linked to the identified niche.- Built a communication and PR strategy.- Worked with the internal team to design, plan, control, execute, and monitor production, editorial, marketing, PR, and organizational operations.- Gathered PR contacts.- Created marketing and PR content (press releases, press kits) and managed different email campaigns.- Evaluated the best publishing options, platforms, and marketplaces according to business characteristics, needs, and revenue opportunities.- Planned and executed the launch of Fragments of the Past products with the internal team.

Researched data and subject materials for articles, contributor for the wine tourism topic.

Marsala Area, Italy

- Organised and guided wine and food tastings.- Designed wine educational materials. - Assisted wine customers in the decision-making process by understanding their needs and preferences, making recommendations according to them.- Managed day-to-day operations of the Ciacco Popup temporary store and the Marsala Wine & Tapas Bar (driving sales, cash management, inventory controls, ordering and receiving procedures, product shipping and customer service).- Maintained industry-leading store condition and visual merchandising standards.- Developed marketing materials. - Executed PR and communication activities.- Created content for social media.

Tallinn

- Conducted a market and niche analysis for the game Nirvana Pilot Yume.- Researched the indie gaming industry best practices.- Analysed PR, marketing, and communication strategy of other successful indie games linked to the identified niche.- Created a PR, marketing and content strategy for Nirvana Pilot Yume.- Reached people directly who could be interested in the game on a daily basis and through different channels, with a specific focus on Instagram (+400 directly reached).- Created content for Instagram, Twitter, marketing and PR materials, the WordPress website and the Steam Page. - Gathered PR contacts.- Wrote a Press Release, elaborated a Presskit, and managed different email campaigns.- Reached and covered major and niche gaming websites (God Is A Geek, Multiplayer.it, Old Games Italia, Hardcore Gamer, Siliconera).- Periodically analysed and improved the strategy based on data and results.

Rome Area, Italy

As a member of the Guest Experience Team my responsibilities were:- Professionally greeting members and guests.- Welcoming and checking guests into sessions, overseeing all guest accounts, notes, purchases, and bookings.- Providing the highest level of customer service to members, prospective members, and guests.- Anticipating guests needs, and handle inquiries helpfully and attentively, meeting all issues about guest satisfaction through phone, email and face-to-face contact with customers and prospects. - Driving sales of products and services in alignment with company sales goals. Being knowledgeable about products, programs and pricing and actively promoting them to all visitors.- Maintaining a flawless and welcoming studio aesthetic by organising common areas and studio rooms.- Using the MindBody CRM to manage business operations.

Rome Area, Italy

- Designed, planned and led tours with a focus on some of the less well-known spots and architectural sites of Rome.- Conducted guided tours of temporary exhibitions. - Planned and executed educational projects for primary school, based on onsite activities at the museum and archaeological sites, followed by dedicated school laboratories.

Rome Area, Italy

- Assisted with care and maintenance of permanent collection as required.- In collaboration with the Chief Curator and Registrar, provided instruction and assisted in the de-installation and installation of the porcelain collection after the parquet floor restoration of The Cini Gallery.- Provided direct oversight for the movement of artwork, including receiving, packing/unpacking, shipping, storage, and occasionally transporting artwork.- In collaboration with the Chief Curator and Registrar, arranged all outgoing shipments and coordinated incoming shipments, prepared and completed all necessary national and international loan requests, agreements, condition reports, and other documents.- Conducted inventory control and cataloging.

Postgraduate Certificate, Digital Marketing And Social Media Communication

1. The integrated digital marketing strategy: - How to create a Strategy and a Digital Communication Plan. - Digital Display Advertising..

Professional Certificate, Service Design: How To Design Integrated Service Experiences

1. What is service design? 2. How to Prepare Your Service Design Team. 3. How to Build a Research Foundation for Your Service. 4. How.

Professional Certificate, Design Thinking

Foundations in Design Thinking Insight for Innovation - Better understand the social, emotional, and behavioural needs of your customers..

Postgraduate Certificate, Food And Wine Tourism

1. Food, Culture and Tourism - The link between food, culture and territory. - Sustainable agriculture and high-quality food: the impact.

Master Of Arts - Ma, Art History, Criticism And Conservation, 110 Cum Laude/110