Led player experience functions for a portfolio of 16 games with over 15 million daily active users. Grew a team from 6 to 39 in the US, Mexico, Canada, Europe & APAC.- Customer Support, Community and Social Media Management:Led the strategic design of programs for each market segment, excelling in community and social media management. Initiated impactful influencer and social media initiatives to fortify brand loyalty and nurture the gaming lifecycle. - VIP management, Churn Prediction and Segmentation: Applied advanced tools to predict and address user attrition, ensuring precise interventions for enhanced player engagement and brand loyalty. Used data-driven insights to strengthen the brand's connection with users and elevate their gaming experience.Crafted strategies for lasting connections with users and revenue generation.

- Guided account strategy, client management, and P&L- Provided digital services surrounding growth, retention, and UX. - Played a pivotal role in assisting clients in identifying and establishing a compelling brand identity.

McKinsey foundation, has the goal to train social excluded youth and insert them in the workforce.- Elevating brand appeal through UX reviews of corporate and country sites- Marketing Consultancy for 13 countries around the world and GTM and brand strategies (all markets)- Marketing operations - tools, data and vendor management- Responsible for both B2C and B2B international acquisition strategies- In charge of partnerships (e.g.Google foundation)- Managed agencies

- People and budget management- Brand management and monitoring- GTM and pre-launch strategy for new product launch and old product’s sunsetting- ASO, Growth, UX & UI, SMO, Product Marketing, Analytics and Optimization Strategy- User journey, segmentation and retention strategies

SaaS company, B2B2C, with presence in Europe, America’s and Russia. I joined the company to build the Digital Marketing operations.My role included:• People, budget and vendor Management• SEO• SMO• CRM• Web development, UX & Design• E-commerce• Content strategy• SEM• Social Media and community management • Analytics and Optimization• Processes and material to support key accounts manage their customers

- Part of the strategic team- GTM and product marketing management - SM and content strategy- branding agency management -communication strategy (Spain and global)- opening of first shop - e-commerce strategy and management

Education and Leisure industry, B2B2C, both on and offline.My role included:• People management(16 markets)• SEO• SMO• Outreaching and Linkbuilding• Content strategy• Data analysis and reportingMarketing, Content, Graphic designer site office manager.

The most important Gaming company in that time, I was working at Zynga when FarmVille was on everybody’s Facebook profile.My role included but (definitely) was not limited to:• International Social Media Campaign planning and analysis.• Social Media Team Manager • Moderators Team Manger • In charge of Social Media Strategy, Processes and Structure• Content Management• Strict Collaboration with CS and Agencies/Vendor Management• Responsible for training scheduling• ROI and Social Media Analyst.• Brand Reputation and Crisis Management• Contract Assessment plan definition (with third parties and Social Media Tools Companies)

• Point of contact for agents in Dublin (French, Italian, Spanish, Portugueseand German)• Point of contact for Supervisors in Zynga centres outside Europe (French,Italian, Spanish, Portuguese and German)• Point of contact for Product team in USA (reporting bugs and collaborationwith the engineers working at the San Francisco HQ)• Collaboration with International and English Zynga Poker Game Leads-Project Coordinator role on top-

• teams coordinator (teams varied depending on the contract type)• relations with IBM Italy• Madrid centre focal point (South West and North East EMEA) in international process and operation definitions • Bugs report to product team • Education sessions to new SCMs, SMEs and Solution contract agents of all teams involved.

International University exchange student network association. • President of the board• Relation with University and public and private institutions• Relation with European ESN branches and National board• National Platforms (Cosenza, Benevento, Castellanza (VA), Verona, Pisa); National Events ( Palermo '05 and Camerino '06); and an Annual General Meeting (Krakow '06, Poland) attendance. In this last event I represented Genoa University during the European universities convention.• Office and volunteers management.