Silvia Guedes Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

• Between September 2021 and March 2023, I led the brand strengthening of GF Piping Systems in the infrastructure and industrial sectors across Latin America. In April 2023, during the M&A with FGS Brasil, I coordinated.
• Brand strategy development: creating and implementing strategies to enhance GF Piping Systems' brand image, aligned with corporate goals and tailored to regional needs.
• Visual communication and identity: coordinating visual communication at facilities (factory and office) to reflect the company's values and ensure a consistent brand presence.
• Promotional campaign management: developing and managing promotional campaigns to promote products and solutions, including planning and executing digital campaigns on LinkedIn and Google.
• Global collaboration: collaborating with the global team to implement PR campaigns and strategies, ensuring consistency and effectiveness of marketing initiatives across regions.
• CRM Microsoft Dynamics Management: administering the CRM for marketing, focusing on lead acquisition and nurturing, and maximizing sales opportunities.

São Paulo, Brazil

Responsible for managing the company’s communication across all customer and consumer touchpoints (online and offline), maintaining the company’s image and market positioning.Developing and implementing a new institutional communication strategy (repositioning) and its rollout to internal and external audiences.Overseeing brand management and adapting.

São Paulo Area, Brazil

• Reporting to the Latam Marketing Manager, I was responsible for marketing and offline communications and distributors in Latin America;
• Development and creation of integrated communication strategies with the offline and online communication agency for 360º actions;
• Validation and monitoring of the Media Plans in the national territory;
• Development of manuals for the network of resellers - toolkits;
• Support and development of distributors in Latin America;
• Development of the printed materials making the interface with all departments involved in the process and suppliers;

São Paulo Area, Brazil

• Responsible for the Marketing and Communication area of the company responding for the products of the hospital and dermatological areas acting in the B2B segment;
• Marketing team management;
• Development of the promotional calendar and product launch project;
• Organization and leadership of small and large hospital and medical national events and congresses, including the logistics of the material needed for the action;
• Follow-up and development of promotional material for events, clinics and hospitals;
• Development, implementation and updating of the company's website and social networks;

São Paulo E Região, Brasil

• Reporting to the Marketing and Relationship Consultant, I was responsible for the websites for the company's doctors and pharmacists;
• Direct contact with the medical area and business unit to approve contents;
• Interface with content and web agencies;
• Development of briefing and approval of new sections and materials of the sites;
• Monitoring and definition of the new visual identity of communications;
• Updating and inclusion of content on websites;

São Paulo E Região, Brasil

• Reporting to the Director of Private Label, I was responsible for the marketing area of the Carrefour Group Private Label, working directly with the food and non-food commercial areas;
• Development of briefing together with advertising and promotion agencies;
• Responsible for the development, coordination, implementation and supervision of materials for the POS and promotional actions of Carrefour Group Private Label products;
• Responsible for hiring and training the promotion / demonstration team;
• Support to the field supervisors, defining the visit itinerary and strategic stores;
• Organization of institutional and sporting events, developing partnerships with suppliers and, publicizing the events for employees and clients;

São Paulo Y Alrededores, Brasil

• Reporting to the Marketing Manager, I was responsible for obtaining the partnership between P&G and Shopping for the development of Family Space;
• Organization of the presentation and content of the bimonthly meetings of the Association of Shopkeepers;
• Responsible for seasonal events and partnerships;
• Responsible for the partnership between Shopping and Arcor Company during the Christmas events;
• Hiring and training staff of promoters for seasonal actions;
• Active participation in the development of promotions involving CEF (Caixa Econômica Federal) and cultural competitions;

São Paulo Area, Brazil

• Reporting to the Trade Marketing Coordinator, I was responsible for the actions in the Carrefour Group stores by suppliers,
• Responsible for the analysis and dissemination of the promotional actions of the suppliers, as well as maintaining a relationship between the trade marketing and commercial area;
• Approval of POS material and control of promotional actions;
• Responsible for communicating marketing actions to stores;
• Monitoring of competition actions;
• Conducting a photography briefing, hiring models and developing the tabloid of the textile department.

International Certification, Digital Marketing

Master Of Business Administration - Mba, Business Management

Master Of Business Administration - Mba, Marketing

Postgraduate, Communication, Market And Information Technology

Graduate, Advertising And Marketing

Scientific article "Pan American Games - the social in the media", 2004.