Recent Projects:New Product Concept Development of a Co-branded payments card (2024) Online IDIs with high-income travelers in Spain to explore perceptions of hotel co-branded cards and identify the most appealing perks they should bring.Brand Positioning & Creative Assets Evaluation (2024) Market Research Online Community to gain insights on how to execute key brand messaging in the most impactful & locally relevant way for a popular theme and leisure park.Webpage UX Test (2023) UX Online Interviews to identify key areas of improvement and provide actionable recommendations to create final webpage version.Fish Markets Consumer needs & preferences (2023) Online Community to co-create new presentations, preparations and formats to inform and adapt the offering of the fishermen's guilds.Professional Power Tools POS Evaluation (2023) Accompanied Ethnographic In-Depth Interviews with professionals to document purchase decision making, evaluate and optimise set-up of the POS. SaaS for Small Restaurants Concept Evaluation (2023) Multi-phased Qualitative Research to explore small restaurants’ business management control needs in Spain. Phase 1: Desk Research + Phase 2: Expert In-Depth Interviews. Product Testing & Development (2023) Online Paired IDIs with Spanish kids and their parents to help train and test the algorithm of voice recognition software to further improve and optimise an interactive toy that responds to voice commands. Recruitment and moderation.Product Evaluation of a stand-up type of personal watercraft (2023) Brand Positioning of a Nutritional Health Product (2023) Business Mobility Needs for Company Vehicle Fleet Operators & Drivers (2022) Organisational Culture Change Exploration (2022) Evaluation of Solar Energy Solutions, Energy Efficiency Home Improvements & E-Mobility (2022) Animal Care Product Communications strategy (2021) If you want to ask for a quote e-mail me to:silviairanzo@inmarketresearch.com

Your reliable Spanish partner for international research projects. We specialise in Qualitative Research for multicountry international studies covering Spain nationwide.Working in English or Spanish in a variety of fields within market research such as Advertising, Consumer Goods, Tourism, IT, Finance or Medical and Pharmaceutical studies with Specialists, PCPs and patients.

Responsible for organising, coordinating and supervising International qualitative and quantitative market research studies. Also collaborating regularly in Ad-Hoc national market research studies. Worked in Viability research, Client Satisfaction, Brand Positioning, Advertising Pre-test, Advertising Post-Test (amongst others). In the Manufacturing and Service sector, Distribution, Construction, Media and Public Sector.

Collaboration within Marketing & Sales since 2002

Provide support to the recruitment processes by scheduling interviews with job candidates, conducting and interpreting psycho-technical tests, writing psychological reports, interviewing in English to test language proficiency level and managing entries via SAP R/3 system.

Provide support to the recruitment processes of different levels of senior executive professionals and other highly specialised and technical positions by screening CVs, conducting and interpreting psycho-technical tests, interviewing in English to test language proficiency level, writing psychological reports, filing documents, managing candidate data base, answering mail and phone queries from candidates and providing the necessary feedback.