Silvia Jurecka Email & Phone Number

Düsseldorf, Nrw, De

Arusha, Tanzania

Accra, Ghana

Establish and execute new hotel strategy due to drastic change of market, regain lost accounts, establish marketing strategy (including online marketing), introduce new and innovative concepts. Leadership for 10 team members, teaching, coaching and developing total account management as well as CRM and Quality Management. Additional Key Responsibilities: ▪ Implement effective Group Management and Conference strategies with a strict focus on client experiences. ▪ Vital in overseeing all public relations functions, as well as significant contribution to revenue management ▪ Being responsible for the hotel during General Manager absence as Acting General Manager. Overachieved budgeted gools in revenue, sales costs, and profit in 2019.Initiated effective use of the OPERA Hotel property management system▪ Introduced marketing communications concept for digital marketing (Social media).▪ Prepared monthly/annual results presentations for Head office and Board of Directors▪ Educating colleagues and contribute to customer communication▪ Provide independent check and challenge to all Enterprise Risk Management activities conducted by first line colleagues across the relevant businesses of the Group, including business initiatives, incident recording and management, risk & control assessment registers.Reason for leaving: New Management Company, Accor Hotels.

Accra, Ghana

Amplified sales, enhanced incoming revenue streams, and optimized profit growth through creative marketing, effective management skills and clear strategizing. Directed a team of 8 people by conceptualizing, developing and launching comprehensive training programs that instruct on the core value of sales, marketing, customer service and quality. Capitalized on and lead initiatives for MICE, corporate and online sales with a strict focus on client experiences. Initiated and implemented alliances with airlines, credit card companies and local institutions (partnerhotels of same owner, NGO’s). Manage the process for elevating control risks to senior levels when appropriate.▪ Lead in the developing and improving management reportingHeld trainings on knowledge of SEO techniques. Oversaw all PR functions positioning the company to be viewed in a positive light. Managed events and projects by establishing timelines, scheduling vendors and verifying that all client expectations are met. Optimized cost management by building mutually beneficial vendor partnerships.Left due to work permit issues, quota was exceeded.

Melaka, Malaysia

Enabled the company to achieve economic stability through implementation of long-term objectives, effective processes and lucrative sales techniques. Headed activities of 15 team members and encouraged optimal productivity across functions. Managed revenue cycle management and investigated financial statistics to identify sales trends. Utilized a motivated approach to spark momentum and innovation leading to maximized results. Investigated industry trends, monitored competitors, and consistently worked towards maintaining a competitive edge. Integrated revitalized internal processes to elicit additional success. Piloted corporate, MICE and leisure main segments and acted as first point of contact.Created and executed successfully new M&E concept of ‘Outside locations’, a partnership concept with local historical locations, only available at our hotel which gained us a substantial increase in M&E segment.▪ Implemented social media marketing concept and an effective PR strategy▪ Trained and taught understanding of social media and social media analyticsLeft due to hotel closing down for complete renovation.

Shanghai City, China

Secured a number one position for the hotel within the highly competitive hospitality market through quality client experience, inventive marketing and excellent service. Determined and promoted the hotel as the sole art hotel within the area. Pushed corporate objectives and led daily operations for optimized productivity. Collaborated with well known enterprises including Siemens, Honeywell and Air Products. Overcame business obstacles and resolved any arising issue with charm and professionalism. Addressed customer concerns and generated effective solutions.Left due to work permit restrictions.

Lagos, Nigeria

Managed all sales and marketing activities for the hotel opening. Established and executed business plan, marketing and sales strategies, hired, trained and coached sales and banquet team members. The hotel has been awarded for the successful opening by management company and owning company.Contract was opening based, handed over to local team.

Daressalaam, Tanzania

Played a significant role in building business and sales structures with long term growth at the forefront of priorities, established internal frameworks, and set goals and milestones. Initiated industry-leading sales strategies and collaborated with local businesses and government agencies to launch events and meetings that furthered company missions. Managed successful business relationships with global partners including World Bank, NSN, Motorola and British Gas. Outpaced OCC goals of 63% and ADR target of 110 USD in 2011 due to dedication to excellence. Restructured areas in need of improvement to obtain and maintain nbr 2 position within the active local market. Produced reports outlining measurable data, assessed performance metrics and incorporated meaningful changes to enhance profitability and economic growth. Facilitated the successful transition from Movenpick to the Serena brand.Left due to new owning and management company, Serena Hotels and Resorts.

Beijing City, China

Led the departments sales, reservations, banquet and PR, 40 people. Successfully managed the preparation and execution of the Olympic Summer Games 2008 and the Paralympics 2008 as the Paralympic family hotel.

Lead the sales and marketing team of Swissotel Dusseldorf/Neuss in a very challenging environment. Focused on MICE business due to the biggest ballroom in the area. Hosted on of the top 10 worldwide events every year, the UNESCO International charity gala.

Master Of Business Administration - Mba, International Marketing

General Degree, Hotel/Motel Administration/Management