Silvia Lacayo Email and Phone Number
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Marketing leader who's delivered growth for blockchain/crypto, SaaS, and consumer goods companies.Will simplify technical concepts and deliver go-to-market strategy and execution based on customer insights.Analytical chops thanks to deep experience across Fortune 500, hyper growth, and seed stage companies. DePIN enthusiast.15+ years spanning:• Blockchain, web3, cryptocurrency, defi, AI, fintech, SaaS, and consumer goods • General management, brand management, P/L ownership• Product launches, positioning, messaging, and go-to-market• Product marketing, growth marketing, and brand marketing• Customer lifecycle, acquisition, retention, and engagement• Developer marketing and content marketing• Performance marketing, CRM, and SEO• Earned media, PR, social media, and hosted events
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Head Of Marketing And CommunicationsRender Network FoundationUnited States
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Chief Marketing Officer - FractionalAlldefi Jul 2024 - PresentMadrid, Community Of Madrid, EsAlldefi is an investment platform for earning competitive yield from DeFi without the hassle. Navigating a tedious DeFi UX on your own means swapping, bridging, pooling rewards, and signing multiple messages for a single transaction.Alldefi simplifies DeFi investing.With sharp positioning, my job is to build a go-to-market strategy to get Alldefi on the radar in the emerging European web3 ecosystem. -
Go-To-Market Strategy | Fractional Marketing LeaderTkso Consulting Mar 2023 - PresentBuilding go-to-market fundamentals for crypto/blockchain/web3, SaaS, ecommerce, and other industries.Taking companies from 0 to 1 (or 1 to 10) by building product launch motions, distribution models, positioning and messaging, partnership playbooks, and everything else a new business needs to grow.Experience working with defi, web3 infrastructure, ecommerce, data analytics, and technology services companies.Working with long term clients and on short term projects. -
Head Of Marketing Usa + Head Of Growth GlobalBitstamp Feb 2022 - Mar 2023Luxembourg, Luxembourg, Lu(Re)introduced Bitstamp – the longest-running cryptocurrency exchange – to the US market. Also led global growth function, delivering marketing plans that showed the crypto curious what makes Bitstamp a highly trusted brand and how to get started in a safe, reliable way.• Grew US share of global user acquisition by 20%• Increased retail user onboarding conversion rate by 24% in 12 months• Led paid/earned/owned campaign, doubling digit market share gains in Q1 2023• Launched segmented CRM strategy, reactivating retail users and adding millions in trading volumeFeatured in CNN article on intersection of mainstream marketing and web3 https://www.cnn.com/2023/02/04/business/crypto-super-bowl-ads/index.html -
Head Of MarketingViable Nov 2020 - Feb 2022Oakland, UsCustomer feedback analysis software powered by natural language processing models including GPT-4 from OpenAI.• Delivered marketing strategy that grew pipeline and landed fundraising round • Built external partnerships that got Viable featured by OpenAI*, Microsoft• Built repeatable process of content marketing resulting in top 10 search rankings*Viable featured on https://openai.com/customer-stories -
Director Of Product MarketingChainalysis Inc. May 2018 - Jan 2020New York, New York, UsBlockchain analysis and cryptocurrency data intelligence. Early marketing role that drove the hyper growth of this category-leading crypto SaaS business.• Built go-to-market positioning & messaging, making Chainalysis the market leader• Deployed multiple product launch campaigns that helped grow the business 3x• Delivered substantial pipeline/ARR via market-leading positioning, content strategy -
Product Marketing Director, Retail Vertical1010Data Apr 2016 - Feb 2018New York, UsOversaw the retail and CPG vertical of this cloud analytics SaaS business.• Developed go-to-market strategy for large enterprise vertical that grew ARR• Led positioning initiatives that helped acquire the biggest retail client account -
Brand ManagerUnilever Sep 2013 - Feb 2016Blackfriars, London, GbGlobal manufacturer of consumer packaged goods. Like Breyer's ice cream. Knorr cooking ingredients. Dove soap. Great place to indulge dual love of food and business management. Owned the P/L and brand activities for the category-leading bouillon product. Grew the heck out of its revenue and market share.Accomplishment highlights:• Grew market share 3 years in a row for $100mil+ brand• Delivered consistent revenue growth 2x higher than average via innovation & channel strategy• Modernized brand for B2C (Millennial home cooks) and B2B (Club channel growth)• Led cross-functional S&OP process; hit lowest forecast volatility of foods portfolio -
Associate Brand Development ManagerUnilever Sep 2011 - Sep 2013Blackfriars, London, GbBrand Development on the iconic Popsicle brand, the category leader.Accomplishment highlights:• Revamped product roadmap & brand strategy with a refreshed, playful identity• Launched 2 top skus, Hello Kitty and Red Classics pops (~10 years in market)• Developed high-performing marketing assets (2.8 ROI) for digital marketing, print, TV
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Associate Brand Building ManagerUnilever Aug 2009 - Aug 2011Blackfriars, London, GbBrand Building on Ragu, the 2nd biggest Unilever US food brand and No. pasta sauce brand in the country.Accomplishment highlights:• Launched $40mil+ custom products for Costco and Kroger• Led a large, integrated social media/digital campaign that beat industry benchmarks• Managed $35mil marketing budget, driving efficiency and high ROI
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Operations And Finance AnalystWholesoy & Co. Apr 2006 - Aug 2007Grew WholeSoy & Co., the top-selling soy yogurt in the US market, in a general management role. This first foray into startups and consumer goods sparked a career-long love for the ins and outs of business management.
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Operations And Product CoordinatorWholesoy & Co. Jan 2005 - Aug 2006
Silvia Lacayo Skills
Silvia Lacayo Education Details
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University Of California, Berkeley, Haas School Of BusinessMaster Of Business Administration - Mba -
University Of California, BerkeleyPolitical Science; Mass Communications
Frequently Asked Questions about Silvia Lacayo
What company does Silvia Lacayo work for?
Silvia Lacayo works for Render Network Foundation
What is Silvia Lacayo's role at the current company?
Silvia Lacayo's current role is Head of Marketing and Communications.
What is Silvia Lacayo's email address?
Silvia Lacayo's email address is si****@****ata.com
What is Silvia Lacayo's direct phone number?
Silvia Lacayo's direct phone number is (212)-405*****
What schools did Silvia Lacayo attend?
Silvia Lacayo attended University Of California, Berkeley, Haas School Of Business, University Of California, Berkeley.
What are some of Silvia Lacayo's interests?
Silvia Lacayo has interest in Sustainable Systems, Technology, Fintech, Consumer Experiences, Renewable Energy.
What skills is Silvia Lacayo known for?
Silvia Lacayo has skills like Marketing Strategy, Brand Management, Brand Development, Competitive Analysis, Consumer Products, Marketing, Customer Insight, Strategy, Management, Cross Functional Team Leadership, Market Research, Product Marketing.
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