AeroLeads people directory · profile
Silvia Lacayo Email & Phone Number
Head of Marketing and Communications
at
Render Network Foundation
2 work emails found
@bitstamp.net
1 phone found area 212
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Marketing and Communications
Location
United States
Who is Silvia Lacayo? Overview
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Quick answer
Silvia Lacayo is listed as Head of Marketing and Communications at Render Network Foundation, based in United States. AeroLeads shows a work email signal at bitstamp.net, phone signal with area code 212, and a matched LinkedIn profile for Silvia Lacayo.
Silvia Lacayo previously worked as Chief Marketing Officer - Fractional at Alldefi and Go-to-Market Strategy | Fractional Marketing Leader at Tkso Consulting. Silvia Lacayo holds Master Of Business Administration - Mba from University Of California, Berkeley, Haas School Of Business.
Company email context
Email format at Render Network Foundation
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{first}.{last}@bitstamp.net
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AeroLeads found 2 current-domain work email signals for Silvia Lacayo. Compare company email patterns before reaching out.
Profile bio
About Silvia Lacayo
Marketing leader who's delivered growth for blockchain/crypto, SaaS, and consumer goods companies.Will simplify technical concepts and deliver go-to-market strategy and execution based on customer insights.Analytical chops thanks to deep experience across Fortune 500, hyper growth, and seed stage companies. DePIN enthusiast.15+ years spanning:• Blockchain, web3, cryptocurrency, defi, AI, fintech, SaaS, and consumer goods • General management, brand management, P/L ownership• Product launches, positioning, messaging, and go-to-market• Product marketing, growth marketing, and brand marketing• Customer lifecycle, acquisition, retention, and engagement• Developer marketing and content marketing• Performance marketing, CRM, and SEO• Earned media, PR, social media, and hosted events
Listed skills include Marketing Strategy, Brand Management, Brand Development, Competitive Analysis, and 32 others.
Current workplace
Silvia Lacayo's current company
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12 roles
Silvia Lacayo work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer - Fractional
CurrentAlldefi is an investment platform for earning competitive yield from DeFi without the hassle. Navigating a tedious DeFi UX on your own means swapping, bridging, pooling rewards, and signing multiple messages for a single transaction.Alldefi simplifies DeFi investing.With sharp positioning, my job is to build a go-to-market strategy to get Alldefi on the radar in the emerging European web3 ecosystem.
Jul 2024 - Present
Go-To-Market Strategy | Fractional Marketing Leader
CurrentBuilding go-to-market fundamentals for crypto/blockchain/web3, SaaS, ecommerce, and other industries.Taking companies from 0 to 1 (or 1 to 10) by building product launch motions, distribution models, positioning and messaging, partnership playbooks, and everything else a new business needs to grow.Experience working with defi, web3 infrastructure, ecommerce, data analytics, and technology services companies.Working with long term clients and on short term projects.
Mar 2023 - Present
Head Of Marketing Usa + Head Of Growth Global
(Re)introduced Bitstamp – the longest-running cryptocurrency exchange – to the US market. Also led global growth function, delivering marketing plans that showed the crypto curious what makes Bitstamp a highly trusted brand and how to get started in a safe, reliable way.• Grew US share of global user acquisition by 20%• Increased retail user onboarding conversion rate by 24% in 12 months• Led paid/earned/owned campaign, doubling digit market share gains in Q1 2023• Launched segmented CRM strategy, reactivating retail users and adding millions in trading volumeFeatured in CNN article on intersection of mainstream marketing and web3 https://www.cnn.com/2023/02/04/business/crypto-super-bowl-ads/index.html
Feb 2022 - Mar 2023
Head Of Marketing
Customer feedback analysis software powered by natural language processing models including GPT-4 from OpenAI.• Delivered marketing strategy that grew pipeline and landed fundraising round • Built external partnerships that got Viable featured by OpenAI*, Microsoft• Built repeatable process of content marketing resulting in top 10 search rankings*Viable featured on https://openai.com/customer-stories
Nov 2020 - Feb 2022
Director Of Product Marketing
Blockchain analysis and cryptocurrency data intelligence. Early marketing role that drove the hyper growth of this category-leading crypto SaaS business.• Built go-to-market positioning & messaging, making Chainalysis the market leader• Deployed multiple product launch campaigns that helped grow the business 3x• Delivered substantial pipeline/ARR via market-leading positioning, content strategy
May 2018 - Jan 2020
Product Marketing Director, Retail Vertical
Oversaw the retail and CPG vertical of this cloud analytics SaaS business.• Developed go-to-market strategy for large enterprise vertical that grew ARR• Led positioning initiatives that helped acquire the biggest retail client account
Apr 2016 - Feb 2018
Brand Manager
Global manufacturer of consumer packaged goods. Like Breyer's ice cream. Knorr cooking ingredients. Dove soap. Great place to indulge dual love of food and business management. Owned the P/L and brand activities for the category-leading bouillon product. Grew the heck out of its revenue and market share.Accomplishment highlights:• Grew market share 3 years in a row for $100mil+ brand• Delivered consistent revenue growth 2x higher than average via innovation & channel strategy• Modernized brand for B2C (Millennial home cooks) and B2B (Club channel growth)• Led cross-functional S&OP process; hit lowest forecast volatility of foods portfolio
Sep 2013 - Feb 2016
Associate Brand Development Manager
Brand Development on the iconic Popsicle brand, the category leader.Accomplishment highlights:• Revamped product roadmap & brand strategy with a refreshed, playful identity• Launched 2 top skus, Hello Kitty and Red Classics pops (~10 years in market)• Developed high-performing marketing assets (2.8 ROI) for digital marketing, print, TV
Sep 2011 - Sep 2013
Associate Brand Building Manager
Brand Building on Ragu, the 2nd biggest Unilever US food brand and No. pasta sauce brand in the country.Accomplishment highlights:• Launched $40mil+ custom products for Costco and Kroger• Led a large, integrated social media/digital campaign that beat industry benchmarks• Managed $35mil marketing budget, driving efficiency and high ROI
Aug 2009 - Aug 2011
Operations And Finance Analyst
Wholesoy & Co.
Grew WholeSoy & Co., the top-selling soy yogurt in the US market, in a general management role. This first foray into startups and consumer goods sparked a career-long love for the ins and outs of business management.
Apr 2006 - Aug 2007
Operations And Product Coordinator
Wholesoy & Co.
Jan 2005 - Aug 2006
2 education records
Silvia Lacayo education
Master Of Business Administration - Mba
University Of California, Berkeley, Haas School Of Business
Bachelor Of Arts - Ba, Political Science; Mass Communications
University Of California, Berkeley
FAQ
Frequently asked questions about Silvia Lacayo
Quick answers generated from the profile data available on this page.
What company does Silvia Lacayo work for?
Silvia Lacayo works for Render Network Foundation.
What is Silvia Lacayo's role at Render Network Foundation?
Silvia Lacayo is listed as Head of Marketing and Communications at Render Network Foundation.
What is Silvia Lacayo's email address?
AeroLeads has found 2 work email signals at @bitstamp.net for Silvia Lacayo at Render Network Foundation.
What is Silvia Lacayo's phone number?
AeroLeads has found 1 phone signal(s) with area code 212 for Silvia Lacayo at Render Network Foundation.
Where is Silvia Lacayo based?
Silvia Lacayo is based in United States while working with Render Network Foundation.
What companies has Silvia Lacayo worked for?
Silvia Lacayo has worked for Render Network Foundation, Alldefi, Tkso Consulting, Bitstamp, and Viable.
How can I contact Silvia Lacayo?
You can use AeroLeads to view verified contact signals for Silvia Lacayo at Render Network Foundation, including work email, phone, and LinkedIn data when available.
What schools did Silvia Lacayo attend?
Silvia Lacayo holds Master Of Business Administration - Mba from University Of California, Berkeley, Haas School Of Business.
What skills is Silvia Lacayo known for?
Silvia Lacayo is listed with skills including Marketing Strategy, Brand Management, Brand Development, Competitive Analysis, Consumer Products, Marketing, Customer Insight, and Strategy.
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