Guinda is a full-service design studio working with startups, consultancies and businesses to concept and design thoughtful digital experiences.Born between Barcelona and Andorra. Based around the globe.I have worked for global brands such as IDEO, Designit UK, Banco Sabadell, Cynergy Connect, SCPF, Mr John Sample, 080 Fashion Week Bcn, Privalia & Vente Privée, Gencat & more.

The challenge: launch new non-banking services.Small and medium-sized businesses are a strategically important market segment that are underserved by traditional banks in the UK. Cynergy wanted to explore how they could better help businesses grow, beyond providing finance. We explored potential propositions, to assess their commercial potential and how they might work in practice.We were looking to shape propositions that have the following characteristics:- Targeting current and future Cynergy client base -Solving a key customer problem-Potential for non-linear growth-Strong data science story

El programa Emprèn UPC puso en marcha un itinerario de emprendimiento de 10 sesiones impartidas por expertos en diferentes ámbitos. https://epseb.upc.edu/es/noticias/noticias-20-21/emprende-upc

InnoCells is the hub of new digital ventures of Banco Sabadell. A place where design, strategy and technology generate new business opportunities.

I lead projects from concept to production, coordinating teams with different profiles. I am primarily dedicated to digital products (websites & Apps - UX & UI) and branding.

The Wallery is the place where a unique selection of international wallpaper artists think outside the frame. The Wallery wants to bring art to the walls through wallpaper murals and vinyls and some accessories like phone cases and much more.

Worked on different UX/UI projects related on the brand, making continuous optimisation of products and services for Privalia mobile and web channels.Privalia is an online fashion outlet present in Spain, Italy, Brazil and Mexico, leading the market share in all those countries.

Branding & Graphic Design - TEDxYouth@Barcelona, an independently organized TED event.

Professor of Global Project and Guided Studies of Degree in DesignProfessor of Global Project at Elisava School of Design and Engineering for Graduate in Design (Bachelor’s Degree in Design, accredited qualification awarded by Pompeu Fabra University (UPF)).

Brand Identity, visual comm designer & photographer.