Silvia Macchiola Email & Phone Number

Rome, It

Main activities include:• Developing and optimizing strategic marketing plans, managing communication and the activation of advertising campaigns;• Managing and presenting creative proposals for new financial products, working closely with partners to define and create communication materials;• Coordinating the launch of strategic surveys, collaborating with internal and external teams to ensure the collection of valuable feedback;• Supervising and finalizing detailed market research, providing relevant insights for the implementation of product strategies;• Participating in the digitalization of financial services, contributing to the creation of efficient and user-friendly platforms;• Managing complex projects, coordinating multidisciplinary teams, and achieving strategic goals.

Rome, Italy

• Project management activites: planning, coordination and monitoring of operational projects aimed at the improvement and technological innovation of the operations area;- PM in the project aimed at the automation and digitalization of processes regarding soft loans disbursement and collection; - PM Assistant in the project aimed at managing the EU resources according to the National Recovery and Resilience (RRP), in collaboration with the Ministry of Economy and Finance; - PM Assistant in the project aimed at the creation and implementation of new operational processes following Prime Ministerial Decrees during pandemic; - Delivery PM in the IT assessment project; • Assistant to Director of Operations and Equity Restructuring: coordination and oversight of the effectiveness of the department's operational processes, ensuring that the policies provide the highest customer satisfaction and outputs; strategy formulation; digital and innovative opportunities identification; data- driven analysis; operations monitoring and reporting; capacity planning; tender management;• Vendor management: tender management; training organization; ensure continuous alignment, thehighest possible operational efficiency, and contractual compliance by tracking and managingperformance against agreed Service Level Agreements.

Rome Area, Italy

• Design and implementation of BTL advertising campaigns in collaboration with top national media and press agencies; • Project manager assistant in the project aimed at the launch and promotion of the soft loans digital platform: collaboration in the customer experience and customer journey design for the soft loans digital platform in collaboration with SACE SpA;• Coordination and monitoring of institutional communication campaigns (ex. “To export Popsicle to Greenland. No mission is impossible for Italian companies”);• Planning, production and publishing of contents on the intranet and company’s website;• Support in the organization of institutional events in Italy and abroad (ex. EDFI Cup tournament)• Digital marketing activities: DEM, SEO, website management, social media accounts content production;• Translation tasks, production and publishing of articles, annual reports and campaign materials from Italian to English.

Modena Area, Italy

• Market research and analysis though international databases (ex. Mintel, Euromonitor International, ecc.)• Development of presentations on products and trends for global and national clients and partners• Support to design and development of new products launch through workshop (design thinking approach) • Definition and production of contents and materials in collaboration with international media agencies to introduce and promote the company at internazional events and fairs (ex. Packaging Trade Fair in Dubai);• Management of Tetra Pak web-based Market Intelligence platform: development and management of content and user experience.

Melbourne, Australia

• Administrative support to management to ensure efficient operation of office;• Planning and implementation of marketing plans and digital campaigns; content calendar design and publishing aimed at the optimization of international clients’ social media accounts and websites;• Direct mailing and SEO activities.

Rome Area, Italy

• English lessons aimed at the preparation for the Cambridge KET exam • Classroom management, coursework materials and handouts production

House Of Fraser, London, United Kingdom

• Creation and implementation of social media campaigns • Excellent customer service as sales assistant at the company’s concession in House of Fraser department store; cash register management.

Master Of Science - Ms

Undergraduate Bachelor'S Degree