• Business Analysis: - Lead of all reports concerning online KPIs, shared on a weekly basis with the top management- Responsible of cascading EMEA online KPIs data with multiple stakeholders- Monitor order management system data to promptly spot any anomalies- Main point of contact for the Global digital business performance team- Lead cross-functional analysis to support specific business areas such as Digital Merch & Content, Digital Operations, Digital Client Engagement, Client Service- Currently reporting to the VP of Digital Business & Client Service and directly managing a resource • Behavioral Analytics: - Lead analysis focused on optimizing Gucci.com client customer journey on site with the objective of improving CVR- Monitor A/B test performance for the EMEA region in collaboration with Global digital- Responsible of supporting digital product with ad-hoc analysis and forecasts• Traffic, Media, SEO:- Main point of contact between Digital Business and Media Team, responsible of cascading all relevant information to digital business- Support EMEA Media team with forecasting by channel- Weekly monitoring of media channels - Responsible of ad-hoc analysis focuses on traffic sources

- Management of all reports for the EMEA region monitoring KPIs such as traffic, conversion rate, revenue, AOV and bounce rate on a daily, weekly and monthly basis- Developed ad-hoc analysis of online properties leveraging Google Analytics 360 and Contentsquare, focusing on behavior, acquisition, user experience and conversion, to deliver insights and help driving decisions with the key objective of providing a better customer journey- Supported on analyzing A/B tests results for the EMEA region- Successfully leveraged data visualization tools such as DataStudio and Tableau to build dashboards- Provided support to the retail & operation teams by building ad hoc reports monitoring digital & omnichannel projects - Worked Closely with the Media team by monitoring marketing channels through ad hoc reports focused on performance towards traffic and revenue targets, with a close eye on CVR and ROI- Supported the SEO team with the objective of optimizing Gucci.com organic ranking

• Website Merchandising: Tasks:- Definition of digital & marketing plan to ensure a clear trading strategy for the year. Work closely with CRM, performance marketing manager and brand manager to ensure a 360 alignment.Monitoring of the website to ensure content is inline with the marketing plan. Creation and merchandising of product pages and categories to drive Ecommerce sales performance.Management of a direct report, definition of its goals and tasks-Weekly reporting on Ecommerce performance based on sales and relevant KPIs (sessions, transactions, conversion rate, AOV) against budget and forecast for the month.Achievements:Acquired communication skills to deliver efficient presentations to senior management -5% decrease on the site bounce rate, +34% increase in sessionsContributed to overreach budget for the year by +5% vs forecast.• Digital Marketing: Tasks:- Management of PPC, Paid Social and Affiliate Marketing strategy- Weekly alignment with the agency and agreement on next stepsAchievements:- +20% increase in conversion YTD in PPC and Social • Project Management: Tasks:- Participation to the website replatform. Support on the creation and delivery of the website development roadmap with main focus on customer journey and merchandising optimisation. Achievements:-Presentation and approval from senior management of the site navigation proposal and merchandising

• Project Management: - Management of a different portfolio of projects from pre-launch to post-launch, finalised to improve customer journey on site.- Launch of a new browse experience leading to a +30% increase in conversion.- Involvement in a cross functional task force with product team to improve data quality and catalogue on site. Results proved to increase data quality by 18% in the first month.• Customer Journey Optimisation: - Daily monitoring of pages’ content and performance, analysis of competitors and best in class to ensure customer journey on site is optimised (Major KPIs: CTR, conversion, bounce rate, influenced sales).Direct weekly reporting to the Director of costumer journey and buyer experience.- Alignment with SEO team to grant the best ranking on organic search. Identification of top searched keywords to increase external traffic.- Contributed to grow YoY sessions performance by 10%

• Analysis of the company’s performance through Nielsen. • Competitor’s analysis, Strategic planning and monthly reporting to Senior Management• Order management and inventory check through SAP.• Management of co-marketing activities and in-store activation projects.

Daily support to clients in English and Italian, problem solving, daily contact with the company's logistic providers, sustain to the marketing team by managing the social networks (Facebook, Instagram, Twitter), close contact with the managerial team, professional understanding and utilization of technical tools in a fast-paced business

Office activities, direct mailing and outbound telemarketing, updating of databases, informational front office, control of LUISS’ desks, support at LUISS’ orientation days

Promotion of holiday packages, development of strategies to promote the Hotels through social networks (Facebook, Instagram, Twitter)