- Women Intimate Health and Dermatology Category screening to define new opportunities and Innovation pipeline.- Aligning with the other EMEA clusters in Brand Architecture, new Demand Spaces and Ability to Win scenarios.- Create the most effective Global communication for the brands (DTC, TV and digital, below the line, HCP and PoS) and the optimal go to market (Drs. Visit, pharmacies, ecommerce).- Formulate and implement Brand Identity strategies across the EMEA region (Gine Canesbalance)

Accountable for growing top line, bottom line and market share of dermatology brand Bepanthen in Iberia Cluster.- Monitor the category trends, screen to define new opportunities and bring innovation to markets.- Marketing Excellence Champion. Create the most effective multi-channel communication.- Build in-depth market and consumer understanding for assigned product segments. - Close partnership with Global and assigned countries to define the innovation pipeline and assortment for each market- Digital enabler. Ambassador for the new #wow agile ways of working Bayer global project 2022.- Lead multidisciplinary teams. Currently leading a 5 people cross-functional team in 2 countries.- Creative thinker. Identification of Drs. insights to reframe the Canesten Doctors e-detailing.

- Brand strategic guide-lines for Berocca in Spain (#4 Multivitamin brand in Spain). - Market and competitive analysis / consumer analysis / market evolution- New product launch: Beroca Boost GO with strong results adding +0,8 %MS- Defining with media agency a new multi-channel communication strategy: TVC, Radio, OOH, PR and digital.

Marketing Adventan (#1 Topical Corticoid in Spain) and other dermatology brands- Build relationships with stakeholders (key opinion leaders) to influence favorable opinions and feedback.- Organization of Dermatologists Congress Sponsorships and development of Dr. Detailing promotional materials.- Analyze and use of market data, monitoring the products’ progress.- Manage proficiently and control approved P&I Budget and Sales forecasts.

- Responsible for Marketing, Communication and Trade Marketing- Lead the development and implementation of multi-channel Anual Marketing Plans.- New product development, from market analysis and R&D briefing to market launch.- Branding: Life cycle management and rebranding of existing brands.Team: 1 PM + 1 Assistant

Responsible of the luxury dermatological brand Sensilis.- New Product Development of skincare and make-up cosmetics.- PR and Event Management: Brand sponsorship of Barcelona Bridal Fashion Week- Direct Marketing projects manager: CRM and loyalty program.- Digital and Community management: web creation and social media dynamization.

- Marketing Plan definition according to the market needs and in close contact with the European marketing team.- Price setting and product positioning considering existing marketplace. - Monthly and annual sales forecast control and definition. - Marketing budget allocation and optimization according to mass media campaign, consumer and trade promotions