- Marketing & Communication's strategy design and implementation for GSE Italian branch- Budget allocation and optimization- Management of Brand and corporate image - Reputation management of key board figures (interviews, press meetings)- Lead generation (digital marketing campaigns, ABM, offline events)- Coordination of media relations, press office, interviews, events, content marketing, video strategy and digital adv

I've been in charge of coordinating the agency's content and social media team and supervising clients' communication strategies and engagement activities, according to their annual marketing plan and main campaigns. Main industries: food and beverage, beauty, pharma, design.My daily work was focused, in particular, on Project management and coordination of all marketing & communication activities for an international company, leader in the production and distribution of food products (dairy, juice, bakery and meat) in the Emirates and Oman.- Supervision of editorial plans for social media (Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest), creative concept definition and content production.- Management of creative material production: website and landing pages, articles and advertorials, social media contents, POSM artworks according to inputs from trademarketing team, packaging redesign and adaptations, Organization and coordination of ATL and BTL activities, in-store activations, PR, media relations coordination.- Management of special projects and campaigns (goals & KPI definition, strategic planning, creative concept design, content production, offline and online media strategy and planning, celebrity management, influencer marketing)

Accounting and Project Management for H-FARM Digital Marketing clients. Main industries: Food and Beverage, Fashion, Pharma and Hospitality.Internal Communications management: Support for the development of internal communication projects, activities and organizational announcements; management of the internal communications strategy and key point of contact between Marketing teams, HR, Operations and suppliers.External Communications management:Coordination of all H-FARM Digital Marketing communication (LinkedIn editorial strategy, Media Relations and Digital PRCoordination of special projects and partnerships (e.g. Carbon Neutrality certification, from assessment process, to project management and communication)

Content and social media team leadCorporate and product communications managementStrategic coordination for presales and ongoing projectsClients' account management

As a Senior digital content strategist I managed the digital presence of brands and companies, dealing with paid, owned and earned content.- Benchmark, competitor and comparable analysis- Content and promotion strategy- Editorial strategy and content optimization for company websites & official blogs- Content advertising- Social Media Strategy and management- Social Advertising Campaigns- Digital PR

- SEO copywriting (websites, e-commerce, blogs)- Content Management (content requirements identification, content solutions design and implementation, definition of editorial standards and strategies, definition of Personas to guide use case and content presentation, creation of editorial guidelines for nomenclature and digital content tone of voice and style, content KPIs definition and measurement, development of taxonomies and metadata for cataloguing and organization of digital content)- Content Marketing- Social Media Management (content and community management, scenario and competitors' analysis, definition and implementation of multichannel strategies, editorial planning, insights monitoring and reporting, management of SMM campaigns)- Digital PR / Link building

- Media Relations- Social Media Management (content and community management)- Digital PR - Content editing

- Copywriting: press releases, translations (from French and English) and content editing (clients: Bonduelle, Pago, Herbalife, easyJet, Bialetti Industrie, McCain, Kuoni, Remington, Varta, Saila, Dietor, Sperlari)- Media Relations- Social media management- Digital PR

Author of interviews and reviews.

Shows:- MTV CHART BLAST, international music chart / show.- BEST DRIVER, quiz show about road safety, sponsored by the Italian Ministry of Education.- VALE TUTTO, quiz show.- YOUR NOISE, daily "link & clip" live show.Researcher and content editor.Guests & talents manager.Script supervisor.Content and community manager for YN's official blog.

Show: Your NoiseResearcher.Guests and talents management.Community manager for YN's official blog.

Shows:- Operazione Soundwave- Live Earth 7/7/07- MTV Day 2007 (Roma)

Show: Our Noise.Assistance and cooperation in all editorial activities and production needs.

Show: Paperissima.Proofreader and scripts supervisor.