Silvia Rota Email & Phone Number

Milan, It

Milan, Lombardy, Italy

I lead the creation and implementation of reputation strategies aimed at enhancing employee engagement, reinforcing corporate culture and elevating HR branding, positioning the company as an Employer of Choice. My work has strengthened both employee retention and talent acquisition.Key Responsibilities:Internal Communication: Developed and executed communication strategies across internal channels (newsletter, video, podcast, intranet, email) aligned with the company's mission… Show more I lead the creation and implementation of reputation strategies aimed at enhancing employee engagement, reinforcing corporate culture and elevating HR branding, positioning the company as an Employer of Choice. My work has strengthened both employee retention and talent acquisition.Key Responsibilities:Internal Communication: Developed and executed communication strategies across internal channels (newsletter, video, podcast, intranet, email) aligned with the company's mission and values (Hilti Way). Used HR data to map internal audiences and target communication initiatives effectively.Executive Communication: Provided strategic consultancy to the General Manager and Leadership Team on content creation for LinkedIn personal branding, internal/external presentations, and executive speeches, ensuring coherence with company goals.Crisis Communication: Supported the General Manager and the Crisis Management Team by delivering proactive and reactive communication content to manage crisis situations and protect the company’s reputation.Employer Branding: Designed and delivered an Employer Branding strategy based on the EVP and Great Place to Work certification, crafting compelling content that showcases the company’s story, values, culture, and career opportunities to attract top talent.Internal Event Management: Organized key internal events such as Townhalls, Meet the Leaders sessions, Management Meeting and the annual national convention, engaging over 1,500 employees across Italy.Employee Surveys: Led the annual employee survey campaigns, overseeing analysis, reporting, and collaboration with leadership to monitor and implement action plans that drive employee satisfaction and engagement. Show less

Milan, Lombardy, Italy

Reporting directly to the CEO and working closely with the Italian Board, I manage both internal and external communication, ensuring a consistent messaging platform aligned with the company’s purpose. My role is key to driving employee engagement across 4,000 Italian employees and strengthening relationships with stakeholders to support the company's ambition of being the #1 player in the HORECA market. I manage a team of 2 resources and oversee a dedicated budget.Key… Show more Reporting directly to the CEO and working closely with the Italian Board, I manage both internal and external communication, ensuring a consistent messaging platform aligned with the company’s purpose. My role is key to driving employee engagement across 4,000 Italian employees and strengthening relationships with stakeholders to support the company's ambition of being the #1 player in the HORECA market. I manage a team of 2 resources and oversee a dedicated budget.Key Responsibilities:Branding & Communication Strategy: Developed and executed an annual branding and communication strategy for the Italian market, with a strong focus on change management to align internal and external messaging.Market Positioning & Sustainability: Designed communication plans aimed at enhancing HORECA market positioning, and led the rollout of the company’s new sustainability agenda by managing relationships with external PR and public affairs agencies.Executive Communication Support: Provided strategic support to the CEO, Board, and Managing Directors by crafting key messages, preparing presentations, and delivering public speaking training to ensure effective communication at external and internal events.Internal Communication & Employee Engagement: Drove employee engagement by communicating the company’s vision, strategy, and business performance through a range of internal communication channels, including newsletters, intranet, and LinkedIn.Event Management: Organized high-impact events such as HQ town hall meetings, the annual national convention, and the supplier conference, all designed to foster alignment and engagement across the company.Collaboration with International HQ: Worked closely with the Corporate Communications team at METRO Cash & Carry International in Germany to ensure messaging consistency and alignment with global communication strategies. Show less

London, England, United Kingdom

I completed an international academic journey based on advanced neuroscientific techniques, culminating in certification as an Associate Certified Coach (ACC), accredited by the International Coaching Federation (ICF). With over 100 hours of client coaching experience, I specialize in supporting leaders and high-performing teams within structured corporate environments to unlock their full potential and drive business success.Key Responsibilities:Cultural & Performance… Show more I completed an international academic journey based on advanced neuroscientific techniques, culminating in certification as an Associate Certified Coach (ACC), accredited by the International Coaching Federation (ICF). With over 100 hours of client coaching experience, I specialize in supporting leaders and high-performing teams within structured corporate environments to unlock their full potential and drive business success.Key Responsibilities:Cultural & Performance Development: I collaborate with organizations to enhance cultural and performance outcomes by elevating the quality of conversations, fostering an inclusive culture, and driving team performance. My coaching energizes teams, strengthening their collaboration and engagement to meet and exceed business goals.Leadership & Growth Mindset Coaching: I design tailored capability-building journeys for individuals, empowering them to learn, grow, and cultivate a bold, long-term growth mindset. This mindset fuels innovation and enables leaders to meet their business targets with greater confidence and resilience.Personal Branding & Career Development: I support highly skilled professionals in defining and enhancing their personal brand. Through a personalized coaching approach, I help them articulate their unique purpose, talents, and values, empowering them to navigate more ambitious career paths and realize their full potential. Show less

Milan Area, Italy

Reporting to the HQ in London, I am responsible for developing the annual strategy for key brands such as Zacapa, Johnnie Walker, Talisker, Lagavulin, Classic Malts, WorldClass, and Bulleit across all channels. I manage a direct budget of €1.5 million and oversee 10 external agencies.Key Responsibilities:Long-Term Brand Strategy: Shaped and influenced long-term marketing vision in collaboration with European senior leadership, ensuring alignment with each brand’s DNA and… Show more Reporting to the HQ in London, I am responsible for developing the annual strategy for key brands such as Zacapa, Johnnie Walker, Talisker, Lagavulin, Classic Malts, WorldClass, and Bulleit across all channels. I manage a direct budget of €1.5 million and oversee 10 external agencies.Key Responsibilities:Long-Term Brand Strategy: Shaped and influenced long-term marketing vision in collaboration with European senior leadership, ensuring alignment with each brand’s DNA and communication territory. I led integrated plans across multiple channels to maximize the impact of iconic luxury brands.Creative Leadership at European Level: Championed the creative brand strategy for top-performing portfolio brands such as Zacapa and the newly launched gin Villa Ascenti, overseeing marketing execution in priority markets (UK, Germany, Spain).Innovative Communication Campaigns: Designed bold campaigns in collaboration with the cultural industry, including the launch of Zacapa Noir Festival and brand content programs in partnership with Sky Art, reinforcing the brand’s cultural relevance.Integrated Media Plans: Delivered innovative media plans integrating offline and online channels through content creation, influencer management, and social media strategy. Launched a digital food strategy in partnership with Gambero Rosso, Italy’s leading food editor, organizing events and creating content for TV, websites, and social media activation.External Relations Management: Managed press office activities, organized events, and coordinated communication partners (external relations, digital and event agencies, media centers) to ensure seamless execution.European Team Engagement: Collaborated closely with the European Leadership Committee to engage both Italian and European teams on brand vision, marketing planning, and celebrating team achievements and performances. Show less

Milan Area, Italy

I led the PR and communication strategy for OMEGA, the luxury watch brand of the Swatch Group, overseeing the Italian market. My responsibilities included managing high-profile international partnerships, celebrity endorsements, and press office activities, ensuring OMEGA’s brand messaging was aligned across all channels.Key Responsibilities:Collaboration with HQ for Global Initiatives: Worked closely with the headquarters in Switzerland to organize and manage the press office… Show more I led the PR and communication strategy for OMEGA, the luxury watch brand of the Swatch Group, overseeing the Italian market. My responsibilities included managing high-profile international partnerships, celebrity endorsements, and press office activities, ensuring OMEGA’s brand messaging was aligned across all channels.Key Responsibilities:Collaboration with HQ for Global Initiatives: Worked closely with the headquarters in Switzerland to organize and manage the press office and communication activities for major global sponsorships, including the Olympic Games (London 2012, Sochi 2014), America’s Cup, Ryder Cup, as well as charity and environmental programs like Orbis International and GoodPlanet.External Relations & Press Office Management: Managed external relations and built a highly effective local press office, ensuring consistent media coverage and strong relationships with key media outlets in Italy.Media Training & Opportunities: Prepared and trained OMEGA’s top management for media interviews, facilitating opportunities for national media coverage with international brand ambassadors such as Michael Phelps, George Clooney, and Nicole Kidman.Event Management & International Press Trips: Organized national press events and coordinated international press trips, ensuring seamless execution and maximum exposure for OMEGA’s brand initiatives.Content Creation & Strategy for Swatch Group: Led the vision and strategy for content creators in Italy, aligning with OMEGA’s global brand image while tailoring communication to the local market. Show less

Milan Area, Italy

Led communication activities for the Nestlé Cereals Business Unit, working closely with the Italian marketing team to drive brand visibility, internal engagement, and strategic partnerships across digital and traditional channels.Key Responsibilities:Digital Media Strategy & Budget Management: Coordinate the digital media strategy, managing budget allocation for online campaigns, ensuring alignment with brand objectives and maximizing return on investment.External… Show more Led communication activities for the Nestlé Cereals Business Unit, working closely with the Italian marketing team to drive brand visibility, internal engagement, and strategic partnerships across digital and traditional channels.Key Responsibilities:Digital Media Strategy & Budget Management: Coordinate the digital media strategy, managing budget allocation for online campaigns, ensuring alignment with brand objectives and maximizing return on investment.External Relations & Events: Supervised external relations strategies for brand and cross-brand nutritional projects, overseeing press office activities and organizing events such as medical congresses and press trips to boost brand presence among key stakeholders and opinion leaders.Corporate Events & Internal Communication: Organized corporate events, including sales conventions and product launches, while driving internal communication projects within the business unit to foster team alignment and engagement.Corporate Communication & Employee Engagement: In partnership with the Italian HR team, coordinated internal communication and engagement plans for the business units and factories. This included leading communication efforts for the annual corporate surveys, designed to engage all employees and support overall company objectives.Nutritional Projects & Thought Leadership: Coordinated category-specific nutritional projects, targeting both opinion leaders and consumers through dedicated marketing platforms, ensuring alignment with Nestlé’s broader commitment to health and nutrition. Show less

Milan Area, Italy

Supported the management of press and advertising investments for Italian and European fashion brands, ensuring effective brand representation in major publications across the American market.Key Responsibilities:Assisted in the development and execution of advertising strategies for fashion brands, ensuring alignment with brand guidelines and objectives in key American publications.Coordinated with internal teams and external media partners to manage advertising placements,… Show more Supported the management of press and advertising investments for Italian and European fashion brands, ensuring effective brand representation in major publications across the American market.Key Responsibilities:Assisted in the development and execution of advertising strategies for fashion brands, ensuring alignment with brand guidelines and objectives in key American publications.Coordinated with internal teams and external media partners to manage advertising placements, ensuring timely and effective execution of campaigns.Monitored advertising budgets and performance, providing insights to optimize media investments and enhance brand visibility in the American market. Show less

Internship

Advanced Coaching Skills Gestalt Embodiment - Foundation Programme, Executive Coaching, Certificate Level Programme

The programme focuses on how any coach brings the personal experience and somatic response into the coaching relationship to facilitate.

Brain Based Coaching Certificate, Coaching Professional Credential

Professional Certificate, Mindful Self-Compassion Core Skills Training

Masterclass "Lavoro, Dunque Scrivo" Con Luisa Carrada, Business Writing

"The Art Of The Digital Storytelling" - Online Course, Creative Writing

Luxury Marketing & Communication Professional Certification

Master In Web Content Management, Digital Communication And Media/Multimedia

Bachelor In Public Relations, Communication And Media Studies, 105/110

Secondary School Diploma