I support the customers in setting and implementing projects and policies boosting and giving value to flexibility and diversity, particularly the gender diversity, measuring the ROI internal (people engagement and motivation) and external (company reputation and employer branding): strategies of recruiting, training, mentoring, flexitime and smartworking.

reporting directly to the CEO of the 1st Italian store (out of 23): 130-Mio € and around 500 employees: • responsible for the 360° customer’s shopping experience, aiming at creating a long and fruitful relationship with new or existing customers. A relationship that starts at home, can continue physically in store or online and ends with the after-sales in an increasingly multi-channel and interchangeable scenario.• I manage a budget of around 400K € and a team of 80 people (5 direct… Show more reporting directly to the CEO of the 1st Italian store (out of 23): 130-Mio € and around 500 employees: • responsible for the 360° customer’s shopping experience, aiming at creating a long and fruitful relationship with new or existing customers. A relationship that starts at home, can continue physically in store or online and ends with the after-sales in an increasingly multi-channel and interchangeable scenario.• I manage a budget of around 400K € and a team of 80 people (5 direct reports) with different areas such as: sustainability, shopping experience, payment, smaland (children's area), easy buying (services), and loyalty. The total worked hours correspond to about 23% of the total hours of the store.• I share strategies and objectives, supporting the diffusion a truly customer-oriented culture across the store.• I build and execute the 3 years business plan and related 1 year action plan in accordance with administration, considering various data and market researches (GFK, home visits, workshops, interviews etc.) to know the customer’s needs.• I contribute to negotiate national and local contracts, including non-profit associations, municipalities, entertainment agencies for play/funny events in store, etc. Show less

• 2015-2017: I have been responsible for the Italian sales in the Livingroom area (about 250 Mio € of annual turnover). I contributed to rethink and implement a new layout in all 23 Italian stores, starting as a project and becoming an example to follow worldwide.• 2013-2014: I managed the Textile area, with the big launch of new range and the related the project to rebuild the quilts & pillows specialty shop.• Previously, I managed the Workspaces and the Bathroom/ Bedroom areas with… Show more • 2015-2017: I have been responsible for the Italian sales in the Livingroom area (about 250 Mio € of annual turnover). I contributed to rethink and implement a new layout in all 23 Italian stores, starting as a project and becoming an example to follow worldwide.• 2013-2014: I managed the Textile area, with the big launch of new range and the related the project to rebuild the quilts & pillows specialty shop.• Previously, I managed the Workspaces and the Bathroom/ Bedroom areas with the big launch of new products, supporting the stores. Both in Workspaces and Bathroom areas, I delivered, in coordination with other functions, the total rebuild of specialty shops in all stores, to create a positive vision in ‘my’ matrix of 25 people and in the stores as well, contributing to create special guidelines innovating the new platform guidelines.• Within all my assigned scope I optimised sales, gross margin and profit through competitive pricing. I did this by understanding the IKEA business and range priorities, the national market, competition and customers’ living situation. I analysed trends, predicted and optimised commercial/marketing opportunities in close partnership with my stores and the global Headquarters of IKEA of Sweden AB.• I coached the sales people into the 23 stores, e-commerce “store” and the new concept stores in my home furnishing business to ensure they understand the strategies and how best to present the range in a commercial way. I visited every store twice per year to verify trends, address issues, support colleagues and their day to day action. Show less

In the Business Unit Digital Home for e-commerce. I have been involved in the definition of marketing strategy, analysis of market and sales trends, brand promotion, extraction and analysis of sales data.For the brands in charge, I managed the commercial profitability on the different sales channels, the turnover, the negotiations with suppliers and customers, formulating the relevant offers for internal sales workforces. I have been responsible for some of the most important B.U. brands… Show more In the Business Unit Digital Home for e-commerce. I have been involved in the definition of marketing strategy, analysis of market and sales trends, brand promotion, extraction and analysis of sales data.For the brands in charge, I managed the commercial profitability on the different sales channels, the turnover, the negotiations with suppliers and customers, formulating the relevant offers for internal sales workforces. I have been responsible for some of the most important B.U. brands (Canon, Nikon, Kodak, Fujifilm, Olympus, Sony, HP, Benq, Pentax, and others). I participated to projects including:• “Photoshow”: responsible for the event organization inside Milan Fair: the public relations with the Fair and the ad agency for the layout of the stand.• “Digital tour”: realized the “digital days” inside the 15 Italian cash & carry. • “New photography web site”: implemented an area dedicated to photography inside the web site, which become a new sales channel. Show less

All'interno del marketing / area di comunicazione dell'azienda Olivetti Tecnost, ho partecipato:all'organizzazione di eventi come SMAU e CEBIT;al merchandising e gestione dell'identità del canale per le società del Gruppo.