Silvia Valgoi Email & Phone Number

Milan, Lombardy, Italy

Reporting directly to the General Manager the position is focused on strengthening of Board’s portfolio in the market.Working closely with Sales Directors and Partners Managers the responsibility covers the marketing plan outline with a strong focus on the development of lead generation activities, having a strong orientation towards pipeline growth.Strong orientation to customers’ needs and expectations by putting in place specific and tailored ABM strategies, verifying consistency and returns from a business perspective.

Milan, Lombardy, Italy

In this role, I develop and implement the marketing strategy for Digital Finance, Supply Chain and HCM Applications (CX in dotted line) within the context of the overall corporate plan with strong attention to the Sales objectives. Monitoring constantly the results of the activities that are part of the demand generation engine is key to initiating and fostering relationships with other lines of business: Sales, Business Development, Alliance & Channel and Solutions Engineering, PR and Communications. Strong focus on several KPIs that guarantee the company’s success and ensure that the appropriate operational planning is effectively executed. I am part of international teams focused on specific projects aim at positioning Oracle’s solutions in the market leveraging customers’ experiences and best practices.

Reporting directly to the Southern Applications Marketing Director I’m currently leading all the Italian Marketing activities for all the Applications business lines – CX, HCM, ERP, EPM and SCM for Oracle Italia (a subsidiary of Oracle, the world's largest enterprise software company)Leveraging all the potential given by the Digital Marketing Techniques (primarily the Inbound Marketing Methodology) and working closely with all the other internal business areas I help and support Sales Teams to achieve their goals, identify key business opportunities, support our customer’s needs and expectations, engage customers/prospects, drive and improve marketing sourced pipeline to Sales Teams.

Directly reporting to the Southern Applications Director, the position is focused on strengthening Oracle’s Customer Relationship Management (CX) offerings for the Italian market, supporting and working with the Sales Department. In addition to the activities below, I have enlarged my local perspective by being the CMU Marketing Coordinator for Western Europe. It means coordinating all the marketing (and demand generation) activities for these specific industries: Communications, Media and Utilities.

Rock is a communications agency that provides services for Oracle. My role is the put in place marketing & communications plans for some agency’s top customers and in particular I’m focused on Oracle, working with Marketing Italian Team to execute the CRM marketing Plan.

As a contractor, I have worked for Oracle Italia in the position of CRM (Customer Relationship Management) Marketing Manager.Directly reporting to the CRM Oracle EMEA Director the position is focused on the strengthening of Oracle’s Customer Relationship Management offerings for the Italian market, supporting and working with Sales Departments and Alliances & Channel Marketing. The main activities can be summarized as follows:• To outline and develop lead generation activities, having a strong orientation toward pipeline trends• To establish alliances with partners and other organizations• To develop strong relationships with the Italian network, particularly with specific associations, public and private entities, and academic representatives.• To plan, manage and run events (cross-markets, specific per industry or tailored for a single customer), making sure that results are in line with the original business ideas.• To establish sponsoring activities, verifying consistency and returns from a business perspective• To outline a business plan and to make it operate in agreement with Sales Industry Leaders (according to their specific markets) • To manage budgeting activities for the CRM area

CSC - Computer Sciences Corporation, a leading global information technology (IT) services company.Primary responsibility: To take care of the coordination and supervision of all internal and external communication strategies.In agreement with the Marketing & Communications Director, I have full responsibility for developing, implementing and controlling the Communication Plan for the Italian market.In particular, the activities can be summarized as follows:· Branding management, working close to the Corporation on image implementation and specific projects· Implementation of business communication tools (coordinating all the graphic dept.’s activities), by Corporate image guidelines · Institutional and internal events management (Italian and/or promoted by the Corporate), all activities from planning to the final execution· Establishment of the sponsoring activities, verifying consistency and returns from a business perspective· Marketing and Communications budgeting activities· Management of special internal projects (i.e. Customer Satisfaction Survey, in compliance with the Quality Management Systems Standard ISO 9001:2000) · PR and opinion leader relationship management

Responsible for Progres Center, member of Gruppo Progres (Italy’s no. 1 private group of companies in the IT services industry, later acquired by CSC Computer Sciences Corporation). Directly reporting to the Marketing & Communication Direction. My responsibility was developing a unique image for the Group and deploying the marketing and communication plan. The management and monitoring of the budget along with the coordination of all Team activities (3 people) enriched my professional experienceBesides the role mentioned above, I was responsible for all the Facility Services Progres Center supplies (purchasing, moving plans, estate management, and so on).

Edizione Ritman was the Publisher of “Logistica & Management” (a leading magazine in Logistics). I had the opportunity to significantly improve my knowledge about implementing Marketing & Communications techniques, increasing my responsibility in integrated communications project management. Autonomy, creativity, initiative, and dynamism describe my attitude toward the job.

Compagnia della Comunicazione (Advertising sales agency, part of Edizioni Ritman). In the company, there was a business communications agency, particularly dedicated to the workshop and events organization, and direct marketing activities deployment. My role was to support all the communication projects outlined by Marketing & Communications Director.

Master’S Degree In Sociology, Branch: “Sociology Of The Communication And Cultural Phenomena”

Master In Digital Marketing & Communication

Digital Customer Engagement Certificate

Digital Strategy Certificate