Silvia Varela Email & Phone Number

Villaviciosa De Odón, Es

Madrid, Community Of Madrid, Spain

Madrid Area, Spain

- Manager of a multidisciplinary team, mainly product owners. - Leader of Agile iniative in IoT team. Implementation of new ways of working following Agile mindset (SCRUM and KANBAN)- Definition of B2B product strategy and portfolio for the transformation of the Retail sector. Digital signage, proximity marketing, customer behaviour analytics, queue managers, guest wifi, audience measure, smart energy, etc. - Customer-centric product definition. Identification of the client's pains. Translation of the needs of customers into product requirements- Portfolio roadmap definition- Prioritization and backlog management- Innovation - incorporation of new products- Definition of the Telefonica Smart Retail platform which integrates the global technological solutions for the digital transformation of the retail sector. - Stakeholder management: technology, operations, marketing, business development and sales teams- Business development and market consolidation in UK and LATAM (Brazil, Argentina, Chile, Peru and Mexico)

Madrid Area, Spain

- Implementation of new E2E products: definition, validation, technical specification, development management, implementation and support, commercial materials and marketing. - Support for the generation of commercial offers to end customers. Training and support to the Commercial Area- Launch of the Mass Market Product Channel in LATAM

Madrid Area, Spain

www.sherpandipity.com"Using technology to increase excitement, travel for new experiences and get closer to the local perspective"Ideation and creation an online marketplace with Inception Capital investment. As co-founder, in this experience I had the opportunity to get to know the E2E business and learn from each of the areas, mainly:- Market analysis and forecasting- Business plan development - Financial management, investments and grants- Definition and development of the product plan- Supplier Management - Sales and marketing

Madrid Area, Spain

American start-up accelerator, specialized in advising on initial stages of business creation.At FI I had the opportunity to present our business idea (Sherpandipity) to multiple experts to collect their feedback, and finally turn an idea into a real company, with real financing.The different aspects that we delved into during the acceleration process were:- Vision&Values- Startup Research- Naming&Branding- Startup Legal&IP- Revenues,Costs&Profits- Product Development- Marketing&Sales- Presentation&Publicity- Fundraising

Madrid, Community Of Madrid, Spain

- Development of an automated video sampling system for Digital TV network tester (C/C++ over Windows).- Development of an interface to insert advertisement events in a Digital TV platform (SOAP and PHP)- Development of a multicast server for DVB-IPI signalling in Digital TV networks (C++ over UNIX)- Development of an unicast server for video on demand service (C/C++ over UNIX)- Development of an AVC, MPEG-4 codification entity for the Imagenio IPTV project- Implementation of multicast and HTTP servers for IPTV signalling network - Multimedia search engines: implementation and optimization

WSN State of the Art analysisPilot developments of wireless sensor applicationsSoftware development on TinyOS embedded Open Source systemsDesign of sensor models for different environments: structural monitorization, environmental monitorization, infrared surveillance, biometric sensors...Definition and implementation of several topologies for radio networks

Embedded systems development (Windows CE)Analysis of MPEG 2 international standardsAnalysis and implementation of PDH transport layer for embedded systemsProject managementProduct customizationField support

Master, Business Telecommunications Management

Project management, information systems, communication plans, process innovation, etc

Master'S Degree, Big Data And Business Intelligenc

Master in BigData and Business Intelligence by U.Nebrija and IMF Business School. Currently on going - Fundamentals of data processing.

Master In International Humanitarian Aid, Humanitarian Aid

- Advanced Management in Humanitarian Action - International law and international humanitarian law - International Relations.

Telecommunications Engineer, Comunications And Audiovisual Technologies

Master´s thesis : Video Quality Analisys

Global Project Management (Gmp)

GLOBAL PROJECT MANAGEMENT (GMP) - Economic environment - Strategy - Finance - Communication - Leadership - Decision making - Customer.

Intrapreneurship Program, Business Administration And Management, General

Activities and Societies: - Foundations of Innovative Intrapreneurship - Understanding the customer - Defining the business needs.