Silvia Prado Email and Phone Number
Florida, United States
Silvia Prado's Location
Miami-Fort Lauderdale Area, United States, United States
Silvia Prado's Contact Details
Silvia Prado work email
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Silvia Prado personal email
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About Silvia Prado
Silvia is a bilingual and multicultural communications professional with over twenty years of experience working with clients across multiple industries in Florida, Latin America, the Caribbean and the U.S. Hispanic market. Having worked for various companies including HBO Latin America, Cisneros Group of Companies, SouthFlorida CEO Magazine, Televisa Publishing+Digital, Marketwire, Boingo, Medscape/WebMD, Yahoo! and WiConnect. Silvia brings a unique professional background that combines business development, multicultural advertising and public relations, with an emphasis in the Hispanic and Latin America media market and a strong focus on incorporating new media and digital technologies. Passionate and savvy, Silvia has been pioneering the evolution of Hispanic and Latin America digital communication tactics to better position her clients for increased online visibility. She is a networking powerhouse who brings a wealth of experience to her roles including strategy and consulting, advertising and sponsorship sales, public relations, event marketing and promotions. #digitalmarketing #advertising #latinamerica #adtech #ctv #doohSpecialties: Wi-Fi, connectivity, digital advertising, mobile marketing, Hispanic, Latin America, Sales, Branding & Advertising, Integrated Marketing Communications, Latin America and Hispanic Public Relations (PR), Bilingual (English/Spanish) Media Training, Social Media, Events & Promotions.
Silvia Prado's Current Company Details
Silvia Prado Work Experience Details
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Founder And PrincipalImpact Group International LlcFlorida, United States
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Director, Digital Ad SalesWiconnect Llc Mar 2023 - PresentNew York, Ny, UsWiConnect offers the most flexible Wi-Fi engagement platform in the world. We enable brands to reach a captive audience by sponsoring the #1 most requested amenity: free Wi-Fi in airports, public transit systems, smart city, hotels, shopping malls, retail establishment, restaurants and other venues that provides public Wi-Fi. We offer limitless audience engagement that enables brands to sponsor free Wi-Fi in exchange for watching an ad. It’s a win-win: A win for the consumer and a win for your brand!https://wiconnect.com/who/
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Mgr, Platform SalesYahoo Jan 2022 - Feb 2023Sunnyvale, Ca, UsYahoo is a global media and tech company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com.#advertising through adtech, data, insights, targeting and reachLATAM · Data Analytics · Adtech · Full funnel advertising · Streaming Media · Online Video Marketing · Omnichannel Marketing · CTV Advertising · DOOH · Branded Content · Traditional and Native Advertising -
Manager, Strategic Accounts - Latin AmericaWebmd Apr 2021 - Sep 2021UsMedscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free C.M.E. and C.E. courses and other educational programs for physicians, nurses, and other health care professionals. Medscape is a subsidiary of WebMD Health Corp.#digitalmarketing #pharmamarketing #digitalhealth #healthcare -
Director, Digital Sales — Southeast & Latam At Boingo WirelessBoingo Wireless Apr 2014 - Jan 2020Frisco, Texas, UsBoingo Media offers brands a global advertising network with 100% view-ability via Wi-Fi sponsorships across more than 50 leading global airports, hotels, buses, sports stadiums/arenas, cafes/coffee shops, shopping centers, outdoor city centers (reaching locals in major US Cities) reaching more than 1.5 billion people annually. Our advertising formats can drive efficient video views, 100% viewability, no ad blocking issues, and high CTRs all in the same sponsored ad experienceBoingo Wireless, Inc. (NASDAQ: WIFI), the world's leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at thousands of hotspots worldwide. -
Managing DirectorLogos Pr, Inc. Jul 2010 - Dec 2019Miami Beach, Fl, UsLOGOS PR - Your Communications Partner to the US Hispanic and Latin America Markets is a Miami based full-service communications agency providing expertise on US Hispanic and Latin America media markets. We provide a range of marketing communications services to local, national and international clients. We are a client centric agency focused on delivering result oriented integrated communications campaigns. We work hand in hand with clients offering: Consulting and Strategy (Brand management, crisis management, CSR, Integrated Marketing Communications and Public Relations)New Media (Digital Campaigns, Search Engine Optimization, Social Media, Mobile Media & Marketing)Marketing and Promotional Services (Web Development, Collateral Material, translations, Graphic Design, Photography, Market Research, etc.)Media Relations (Press Release Writing and Distribution, News Pitching, Media Monitoring, Bilingual Spanish-English Media Training, Conferences/Breakfasts, etc.)Events and Promotions (Concept Development and Execution for Product Launches, Seminars, Panels, Conferences, etc.) -
Digital Advertising Sales ManagerTelevisa Publishing Jan 2012 - Apr 2014Distrito Federal, MxHispanic and Latin America Advertising Sales for over 89 magazines and websites including Vanidades, Cosmopolitan en Espanol, Poder, TVyNovelas, NatGeo, Esquire, among others. Develop print, digital, social media and event sponsorship advertising sales strategies to drive advertising revenue in US Hispanic and Latin America.Identify, develop and maintain relationships with key digital advertising networks and agencies in US Hispanic and Latin America to support advertising sales and revenue.Ensure all digital advertising sales targets and KPI’s are constantly met and exceeded.Deliver sales presentations to clients.As a consultant provided Hispanic Public Relations and Event Promotion for Hispana Leadership Summit 2011 and 2012 and Hispanic PR and Media Relations for EMERGE 2012 Series (San Antonio, Charlotte, Chicago, Miami)Email Marketing and Social Media Marketing to drive visibility, event attendance, website traffic growth, Strategic Consulting, advertising and event sponsorship sales, cross promotion, media and community partnerships, etc. -
Board Member & Ibwoy Co-ChairOwit South Florida Jun 2010 - Jan 2012Coral Gables, Fl, UsThe mission of OWIT-South Florida is to enhance the status of women in the field of international trade and commerce. Our chapter reaches out to our members and our community through educational, cultural, and networking events once a month. At these events, a variety of experts provide insight into timely business, government, and social issues. At the same time, our events provide a unique forum for our members to meet and establish relationships with other professionals in the community. -
Board Member & Hispanic Market Committee ChairPrsa Miami Chapter Sep 2008 - Jan 2012As a board member and PRSA Miami leader the Hispanic Committee brings attention to the issue of diversity in the public relations profession with a mission to: make PRSA more inclusive and welcoming by reaching out to industry professionals of diverse racial backgrounds and ethnicity with a focus on Hispanic PR practitioners; help diversify the industry by supporting minority candidates who aspire to a career in public relations by helping them develop industry knowledge, relevant skills and a network of professional contacts; and bring multicultural understanding and expertise to public relations professionals in order to address the diverse audiences in the nation.Developed various professional development programs including: 2011: PRSA Miami and Univision Present Webinar - Census 2010 Going Beyond the Numbers and Adapting to a new Demographic Reality 2010: PRSA Miami Presents Spanish SEO Webinar: Maximizing Your Hispanic PR Initiatives: Reaching Latinos and Hispanics Online2009: Hispanic Media 3.0: Social, Bilingual and Ready to Mingle Professional Development Workshop -
Account ExecutiveMarketwire Jun 2008 - Jul 2010El Segundo, Ca, UsMarketwire is a leading newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.Success: In the top 5 sales executives for generating new business in 2009- Responsible for managing US Hispanic sales for the East of the US, Caribbean, Latin America and half of the Florida territory, - Responsible for increasing sales, market share, profitability and brand awareness in emerging markets and Florida- Consultant to my clients on new media, SEO, Social Media and online visibility- Drive sales and achieve sales objectives while creating new business opportunities and building strong client relationships- Create strategic alliances and sponsorships with Hispanic and Latin America media outlets, associations and industry events and implement lead generation initiatives to gain new clients -
Southeast Advertising Sales ManagerEditorial Televisa 2005 - Jun 2008Distrito Federal, MxEditorial Televisa is the world’s leading Hispanic magazine publisher Success: #1 sales manager for English Language magazine portfolio. Brought in a significant amount of new business and key accounts.- Responsible for managing 12 states for all the US Hispanic English language magazines- Key account development, research and prospect new business- Responsible for increasing sales, market share, profitability and brand awareness in new emerging Hispanic markets- Implement new opportunities and develop special projects for clients by creating strategic marketing plans to promote clients’ brands/products within the fastest growing minority group in the US. - Sell sponsorships as well as aid in the execution and planning of sponsored events - Effectively negotiate print advertising and sponsorship packages with clients and agencies
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Southeast Advertising Sales ManagerEditorial Televisa 2005 - 2008Distrito Federal, MxTelevisa Publishing + Digital (www.televisapublishing.com) is a division of Grupo Televisa, the largest Spanish-language media company in the world with 89 brands/130 distinct magazines, with an annual circulation of over 169 million. - Managed territory of 14 states for all the US Hispanic and English language magazines- Increased sales, market share, profitability and brand awareness in new Hispanic markets- Successfully developed and implemented print and online advertising, promotions and public relations campaigns for clients- Sponsorship sales, planning and execution of events such as Hispana Leadership Summit as well as customized client events and programs
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Senior Account ExecutiveCeo Publishing Group Jun 2004 - Aug 2005SouthFloridaCEO magazine is a monthly business publication serving South Florida’s well-educated, well-traveled and affluent executive decision-makers 2004 - 2005Senior Account Manager- Responsible for growth and profitability of SouthFloridaCEO magazine - Managed new business development, marketing and sales promotion- Key account development, research and prospect new business- Effectively manage sales cycle process from client consultation to closing including development of pricing structures - Effectively negotiate print advertising with clients and agencies within the real estate, healthcare, financial services and banking industries among others
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Executive OfficesCisneros Group Of Companies 2001 - 2004Miami, Fl, UsThe Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. - Executive Assistant to the President & COO responsible for all administrative functions relating to the support of the executive team. -
Freelance PromotionsSchupp Company 2002 - 2003Saint Louis, Mo, UsExecuted South Florida Miller Lite Lens onsite consumer pomotions and product sampling at various restaurants, bars, and clubs throughout Miami and Ft. Lauderdale. -
Sales & MarketingHbo Latin America 2000 - 2001Coral Gables, Fl, UsHBO Latin America Group is a company who manages several cable networks in the region of Latin America. It is owned by Time Warner.- Executive Assistant and Sales and Marketing Coordinator responsible for providing administrative support for a variety of sales activities and in support of VP of Sales.
Silvia Prado Skills
Social Media Marketing
Integrated Marketing
Online Advertising
Media Relations
Advertising
Public Relations
Email Marketing
Marketing
Social Media
Marketing Communications
Strategy
Seo
Press Releases
Marketing Strategy
Online Marketing
Digital Media
New Business Development
Spanish
New Media
Brand Awareness
Media Planning
Strategic Communications
Lead Generation
Sales
Advertising Sales
Brand Management
Multilingual
Strategic Partnerships
Publicity
Entrepreneurship
Media Buying
Online Publishing
International Sales
Sponsorship Sales
Market Planning
Latin America
Multicultural
Nonprofits
Hispanic Marketing
Bilingual Spanish
Online Sales
Online Pr
Salesforce.com
Entrepreneur
Small Business
Non Profits
Cultural Diversity
Magazine Advertising
Public Speaking
Seminar Speaker
Silvia Prado Education Details
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University Of LouisvilleManagement And International Business -
Saint Louis UniversityBusiness Degree
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Eureka Senior High SchoolHigh School
Frequently Asked Questions about Silvia Prado
What company does Silvia Prado work for?
Silvia Prado works for Impact Group International Llc
What is Silvia Prado's role at the current company?
Silvia Prado's current role is Founder and Principal.
What is Silvia Prado's email address?
Silvia Prado's email address is pr****@****hoo.com
What is Silvia Prado's direct phone number?
Silvia Prado's direct phone number is +130550*****
What schools did Silvia Prado attend?
Silvia Prado attended University Of Louisville, Saint Louis University, Eureka Senior High School.
What are some of Silvia Prado's interests?
Silvia Prado has interest in Collecting Antiques, Exercise, Sweepstakes, Cultural Events, Home Improvement, Reading, Collaborating, The Arts, Home Decoration, Health.
What skills is Silvia Prado known for?
Silvia Prado has skills like Social Media Marketing, Integrated Marketing, Online Advertising, Media Relations, Advertising, Public Relations, Email Marketing, Marketing, Social Media, Marketing Communications, Strategy, Seo.
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