Accomplished professional with a track record of creating globally integrated marketing/branding campaigns that increase market share, brand awareness, revenues, and value. Manage advertising and media agencies and creative process. Design winning products and global marketing strategies by leveraging consumer insights through all touch points. Capable of directing cross-functional and technical teams throughout the full product life cycle. International experience (lived and worked in Europe… Show more Accomplished professional with a track record of creating globally integrated marketing/branding campaigns that increase market share, brand awareness, revenues, and value. Manage advertising and media agencies and creative process. Design winning products and global marketing strategies by leveraging consumer insights through all touch points. Capable of directing cross-functional and technical teams throughout the full product life cycle. International experience (lived and worked in Europe, Asia and the USA) and experience in cross-cultural-channel multi-language programs. Specialties: Global Integrated Marketing Campaign / Digital Marketing / Product Life Cycle Management / Go-to-Market Strategy and Execution (B2C and B2B) / Product Creation & Idea Generation / Consumer Segmentation / Branding & Positioning / Market Research & Analysis / Customer Relationship Management / Strategic Alliances / Brand Transformation Show less

Create and execute integrated global marketing campaigns that help accomplish objectives of increasing brand awareness/association and expanding market share both in premium and value product lines across multiple cultural/language geography. Advertising and media agency management / Strategic Marketing Partnership and Alliance / Consumer Insights and Digital marketingGlobal Integrated Campaign - "In Search of Incredible" 2011-2012Euro Effie Award 2012, Mob-Ex Award 2012 (HK)… Show more Create and execute integrated global marketing campaigns that help accomplish objectives of increasing brand awareness/association and expanding market share both in premium and value product lines across multiple cultural/language geography. Advertising and media agency management / Strategic Marketing Partnership and Alliance / Consumer Insights and Digital marketingGlobal Integrated Campaign - "In Search of Incredible" 2011-2012Euro Effie Award 2012, Mob-Ex Award 2012 (HK), Direct Marketing Associate Award 2012 (UK) Show less

Created new business line in multi-screen cloud solution and managed the launch in educational cloud and SMB segments especially in emerging countries. Partner with Software and Hardware venders for new business development. Prepared go-to-market strategy and global launch supports.

Support several start-ups to build and manage marketing, branding, and e-commerce projects.

• Managed new product concepts creation for multimedia displays; led cross-functional teams with designers, R&D and operation managers. • Developed multi-year roadmaps that clearly outlined unique and differentiated user experiences from competition based on technical and consumer trends.• Orchestrated global marketing launch with identified product value propositions and targeted markets and consumer segments

• Built the global Consumer Electronics e-marketing infrastructure, web personalization, consumer database and campaign management system. Deployed new web platform to all Philips countries.• Developed and implemented CRM / web acquisition / traffic generation strategy for both B2B and B2C channels; established business intelligence and management rules based on consumer segmentation in the campaign management tool.• Managed Philips Consumer Care Centers for Europe; Proposed and… Show more • Built the global Consumer Electronics e-marketing infrastructure, web personalization, consumer database and campaign management system. Deployed new web platform to all Philips countries.• Developed and implemented CRM / web acquisition / traffic generation strategy for both B2B and B2C channels; established business intelligence and management rules based on consumer segmentation in the campaign management tool.• Managed Philips Consumer Care Centers for Europe; Proposed and executed the a re-organization of the call center, negotiated new service contract with external service provider. Show less

• Organized deployment of a global consumer segmentation study (12,000+ in-depths interviews worldwide) to all product business units including TV, Audio, PC, mobile Phones.• Managed global consumer research projects such as face value, user interface and new product concept tests for DVD, upmarket TV, audio and basic TV• Member of "Future TV team" to develop concepts with designers, engineers and sales to generate new product ideas from 5-10 years

Researched and evaluated the IT market in Singapore for a Dutch IT consulting company. Proposed a five-year business plan and scenario analysis for the international expansion plan

Assisted in developing new business plan and establishing branches in emerging market for pre-paid card and international routing telcome services.

Conducted numerous quantitative and qualitative research projects for P&G, Coke Cola, ICI, Citibank, Unilever, Castrol, China Petroleum, Nissan and Kikoman

Obtained “Top Sales Award” three consecutive times, ahead of other 600 people in Xerox sales force with a revenue of 250% over company assigned

An active member and leader in FJ LC to the national level National Committee. Participate in numeral International Congress. Become BOA for 5 years.