Responsible for Marketin and Alliances initiatives for the Empresas Processor group, including Processor and Gotobiz companies.Business generation and development through strategic partners, including AWS, Microsoft, Qualtrics, CheckPoint and Fortinet.

Com mais de 2.500 clientes, 500 projetos de consultoria e 20.000 profissionais treinados, a ADVANCE é uma empresa de consultoria e treinamento em VENDA$ Temos orgulho de ter em nossa lista de clientes algumas das maiores empresas do Brasil como AWS, Benner, Cisco, Cogra, Datarain, DELL, DIMEP, Focco, FWC, Google, IBM, IDTrust, IngramMicro, Intersystems, IUGU, KPMG, Lanlink, Lenovo, Linx, Lumen (CenturyLink), Microcity, Neogrid, Neoway, Panasonic, Premmiar, Propay, Quality, RedHat, SalesForce, SAP, Sebrae, Semantix, Senior, Siagri, SkyOne, Softex, Techne, Thomson Reuters, Totvs, Vivo, WDG (IBM) e Zendesk Nossos clientes dizem que somos excelentes em resolver situações complexas e aumentar as vendas Nosso objetivo é ajudar nossos clientes a VENDER MAIS E MELHOR, para isto atuamos em 3 vetores de crescimento empresarial:​VETOR VENDASVETOR MARKETINGVETOR ESTRATÉGICO

As a Fintech, iDtrust and its Finanfor solution delivers a democratic digital transformation for companies looking for easy and simple access to credit through its supply chain finance solutions. Recently, iDtrust has been acquired by Captalys.Responsible for the full Revenue generation process, including new logos and recurring revenue from installed platforms and customer base.Leading the Sales, Marketing and Customer Success areas for the iDtrust - Finanfor business unit.

Responsible for selling the Digital Transformation portfolio of Sales and Marketing services and software for IT vendors, theirs Partners and Channels network, targeting their ecosystems evolution to digitally enabled sales and marketing operations as well as new business models.Development and implementation of omnichannel go-to-market strategies, creating sales organization and marketing / lead generation / sales operations for different products / software / services for different markets: from Enterprise, SMB and Public Sector to Consumers.PROJECTS:▪ Responsible for selling the Digital Transformation portfolio of Sales and Marketing services and software for ITC vendors and theirs Partner´s network.▪ Partners Go to Market for an Enterprise Apps PaaS / SaaS vendor evolving operations in Brazil, supporting initial activities, channels/customer acquisition and local growth. ▪Development of the Channel Sales Force for a global manufacturer of IT infrastructure and promoting the development and growth of the channels ecosystem, attracting new partners and generating sales growth in new markets / products by their sales and marketing digital transformation.▪Acquisition of specialized channels for mobility solutions sales and services (Tablets, Smartphones, Applications, etc.) to meet the need to launch contracting manufacturer´s products. Identifying, selecting and hiring partners and initiating market development activities and lead generation pipeline.▪Business Development for selling high-tech Solutions for capturing images and various sensors data upon a UAV platform - Unmanned Aerial Vehicles to feeding a Cloud-based Solution - project and support for starting up of services and equipment distribution – Media, Industrial, Agriculture, Construction, Events/PR/Advertising Agencies market segments.

- Strategy and implementation of channel partners sales and marketing for Enterprise, Public, Mid/SMB and Consumer markets through distributors, value-added resellers, system integrators and retailers, hosted in the Computer BU and operating in a matrix model, supporting multiple business units (Servers, Storage, HP Software, Services, PCs, mobile devices, Workstations, Imaging & Printing).- Additional responsibility for the SMB market segment / Mid-Market Territory managing direct sales force, Inside Sales/call Center and indirect Channels to cover these segments.- Global Marketing Initiatives (communication, training, events, media), considering the Channel Programs and demand generation for the Mid/SMB market segments plus the development of sales channels and alliance partners such as Microsoft, Intel, AMD, etc.- Co-responsible for Sales, Marketing and Partnership Programs Operations : metrics, allocation of funds, proposals and sales targets, sales data acquisition and program benefit payments.ACHIEVEMENTS:▪Revenue growth of US$ 180M/year to $ 450M/year in 3 years, consistently winning market share, exceeding annual goals and achieving YoY growth, three times above the average market rates, as a result of the improved SMB opportunities coverage through channels, Inside sales and a larger Sales Territory coverage of the Mid-Market. ▪Telesales creation, ensuring coverage and participation in projects / proposals for 6000 accounts – Mid/Enterprise.▪Recruitment and development of the company's main channels which currently represent 70% of B2B revenues.

- Development of Sales Channels to serve the Enterprise Systems Group / Services, Personal Computing, Imaging and Printing Business Units strategies and targets.- Preparation and Implementation of HP PartnerONE program as a differentiator in the acquisition, growth and retention of channel partners for Latin America, acting decisively in market leadership achievement in the region.- Design and implementation of the responsibilities matrix and procedures among Corporate, Region and Countries to support sales and marketing operations in LATAM .- Improvement of channel development processes to assure right channel capacity and capabilities to deliver sales targets with the required knowledge of the technology (channel training and Certification programs).- Optimization of channel partners business planning and market development funds management, assuring investments with controlled ROI.- Leadership of several LATAM initiatives, in addition to main job responsibilities as part of my Development Plan:• High Education program for LATAM: headed a multi country team to develop the High Education Plan for Latin America countries, as a guide to improve assertiveness and time to market. A successful implementation started with Mexico and Colombia and then the rest of the region.• PMO for a large project to restructure all the Partner Operations organization (around 200 employees) to defining local, regional and Americas roles and resources, improving customer services and overall costs.ACHIEVEMENTS:▪PartnerONE program launch and management generated media and channels high levels of interest, resulting in increased sales of 60% (2006) and 40% (2007), doubling the number of Certified Professionals (2006) and tripling the number (acquisition) of computing solutions Channels (2006-2008).▪Cost reduction and Innovation: creation of the HP Partner TV, a web-based TV channel for training and marketing purposes.

- Sales and Marketing for distributors and value-added resellers, hosted in the SMB Sales Group.- Leverage the HP portfolio with a focus on categories and solutions designed to better serve Small and Medium Businesses.- Development of a local channel program - HP Connect, showing to Channels and the market, the focus and the company's strategy to invest and grow with partners. As a result, the program doubled the number of HP partners willing to do business with the company in the first year, as well as expanding the responsibilities of distributors and revenue opportunities within the new ecosystem (HP-Compaq) - becoming a reference in the IT industry.ACHIEVEMENTS: ▪Integration of HP and Compaq channel operations during the companies merge, maintaining the best practices of each one and driving the growth of the new company.▪Performance improvements in the Brazilian continental area coverage through a 2 Tier model (distributors and resellers), extending HP benefits and sales specialists to develop new business through a direct sales development support to 2nd Tiers , bringing new channels and sales growth.

- Development of sales programs for the Enterprise Systems: RISC HP-UX Servers, Storage, Services and OpenView Software throughout Latin America HP Channels.- Partnership with ISV´s like SAP and Microsoft to creating leveraged go-to-market efforts.- Responsible for all Programs, policies and formal purchase agreements standards for the region, taking into consideration local cultures and legal requirements, as well as keeping company standards of business and commercial policies.ACHIEVEMENTS:▪Positioning of HP Channels – Latin America - as the preferred “one-stop-shop” for Enterprise Business requiring IT infrastructure solutions, mainly in the ERP and CRM space as a result of the investments in: sales force skills/solution profile; finance tools including infrastructure, software and implementation services; combined go-to-market with partners sales force and channels. 60% YoY growth.▪New formal agreements, commercial policies and clear rules of engagement between HP and Channels, bringing optimized margins and more competitive business proposition.

- Business Development responsibilities to drive Enterprise Systems-HP RISC Unix & Software (Openview): Servers, Storage, Services sales through Channel Partners, ISVs and Developers combined programs.- Personal Systems and Imaging and Printing solutions for corporate space. ACHIEVEMENTS:▪Built of the IT Solution Sales Ecosystem for Enterprise and Mid market - HP and ISV's Channel partners, including IT infrastructure, applications, deployment and financing services, which resulted 100% YoY growth in Infrastructure sales.▪Implementation of “Power ON Sales” and "Power ON and Technical" programs - respectively, Certification Programs for Sales and Pre-Sales Support on the RISC/HP-UX Server platform, Storage and HP OpenView software suite and Services.▪Creation and Development of Corporate VARs for Image and Printing Solutions sales and Developers Program delivery.

Participation in the startup of this global software company business in Brazil (PGS). Through the implementation of Progress, we simplified the development, deployment and management of business applications on-premise or web-based, on any platform and on any device with minimal IT complexity and low total cost of ownership.Created and leaded Sales, Pre-Sales and Marketing groups - Database Software, Systems development tools, Applications / ERP sales operations.ACHIEVEMENTS:▪A installed-base of 3500 local customers in 4 years, with recurring revenues of 20% of licenses income per year in maintenance contracts.▪Acquisition and Development of a network of 350 Developers - Application Partners and successful VARs like Datasul (ERP), B&M (Rightsizing and Payroll), Bergen (Export SW, #1 in Automotive), QAD and Symix (Manufacturing), RMS (Banking), etc.▪Growth rates of 2 times the market.