Silvio Perucca Email & Phone Number

Milan, Lombardy, Italy

Milano, Italia

• Grew the online revenues 440% YoY in 2022 achieved sold a single product. The Boxer Milano - Relaunch and rebuild the Kloters on-Line store to becoming the first online store for men's underwear in Italy.- Raised money.
• Overseeing internal initiatives, company rapresentation at large events and collaboration with other companies for RepAir technology.
• Help company to the new on-line market and redifined new customers segmentation.
• Help to relaunch the original on-line business, develop a new products (downsizing grid) and innovation technologies.

Milano, Italia

• Raised by investors around 500K Euro.
• Developed strategic growth scenarios and 3 years business plan for Kloters, including definition of potential market, identification of major growth opportunities, design target organization.
• Lead the company towards a hedge fund entry.
• Presentation RepAir T-shirt, in Paris, at Kering for Fashionforgood.com, and developed the Kickstarter.com campaign in the USA market achived 12k USD

Milano

• Full responsibility for E-commerce, Sales and P&L
• Opened the first two flagship stores, 4 shop-in-shop and built E-commerce website.
• Developed international wholesale network through department stores as Sack5Ave or United Arrow, reaching on the second year 130 retailes worldwide.
• Grew the company from start-up to 7 employees, achieved 150% YoY growth on top line.
• Organized company comunication strategy and projected international worldwide fashion week (Milan, Paris, Berlin, NYC and Copenhagen).
• Responsible to lead google Ads/Adv, social campaigns, manage the web agencies and track the KPIs

London, England, United Kingdom

Alba, Milan

• Running a team of 14 FTEs (10 stores FTEs + 3 Company Marketing and Multichannel B.U. FTEs + 1 Plant FTE's) Merged B2B2C realities putting together TheColorsoup.com and MT Outlets.
• Responsible to drive an annual top line revenue of 2,5M euro/year, grew revenues 25% YoY + 12% in margin in first year during Codid19 pandemic.
• Launched a new website TheColorSoup.com, the first italian platform for textile printing on demand. I added the new fabrics, already printed, to develop cross-selling strategy.
• Responsible to manage 3 web agency, one for the social content, one for e-commerce platform development and the last for S.E.O and Google Ads/Adv.I created Instagram and Facebook Miroglio Textile profile and promoted.
• I have improved new technological innovation, shopping experience and e-mail marketing.

Alba, Milan

• Direct report to C.E.O, responsible to ensure marketing and communication planning and execution in 70 Mln euro/year turnover company.
• Defined new company reporting to track sales KPIs, new offer/sales package for agents and developed new mail marketing strategy for over 1200 company clients
• Managed an overall budget of over 1,5 Mln Euro/year and 2FTEs
• Launched new website Mirogliotextile.com, a digital showroom and set bases for the physical one in Milan
• Restructured e-commerce team and lauched marketing transfomation program to enhance marketing effectiveness on sales results.

Torino, Milano, Montecarlo

• Developed sales network becoming one of the top service concierge on Vertu devices and achieving commercial synergie with Quintessentially lifestyle.
• Opened the first website blog where fixing an appointment and learn something more about made to measure world.
• Launched new start-up in made to measure men tailoring service with my own brand.

Cuneo, Italia

• Developed sales network also with B2B operations and marketplace activities leading the company over 60% of growth in the first three years. Opened 3 P.O.S. in only 3 years from the beginning.
• Lead a team of 6 FTEs, driving the company to innovation through e-commerce marketplace (E-bay and Amazon) and new platform as Farfetch.com and Raffaello network.
• Reinvented my family company developing a high fashion retail with best international men fashion brands (Givenchy, Dior, Fendi and more).

Regno Unito

• First made to measure clothing supplier to Quintessentially customers.
• Building relationships between Vertu customers and Sartail, managed the complete sales process to the device and driving the marketing strategies.

Turin, Milan

• Built a new e-commerce platform, defined stores partner, customer segmentation, digital adv and sales strategy
• Drove Sales strategies, managing establishing promotion defined marketing and comunication budget for stores and brands.
• Launched new start-up (Farfetch.com business model) has been sold to Corsoalto.com.