As a Senior Product Manager at Pricefy, I am responsible for defining the product vision, mission, and principles, setting goals, analyzing data, driving improvements with quantifiable metrics, and influencing resource allocation. Working in an Agile environment, I lead a tribe with 2 squads dedicated to the development of new products aimed at promotional management and advertisement material editing.My expertise in fostering productive discussions results in precise decision making and my ability to build partnerships with clients, internal and external teams, and engineering teams helps determine which projects move forward and in what priority. I create plans with clear and measurable success criteria to ensure that we are always moving forward and delivering impactful solutions.

As a Senior Product Manager at Riachuelo Stores, I was responsible for designing, modeling, and implementing a supplier portal for the group, aligning external solutions such as the Electronic Market and receipt anticipation and supplier management with internal developments such as the appointment portal and integrating all solutions into the company's systems, in a wide-ranging digital transformation effort. This resulted in a potential savings of up to 6% baseline.I led the development and management of the project to centralize the logistics of electronics (cell phones and accessories) and reverse logistics, resulting in a 2.4 p.p. improvement in the final margin. I also implemented a project to sell added services in conjunction with physical product sales, which now puts us in 3rd place nationally for telephone service sales and 1st in productivity.I modeled and managed the implementation and rollout of the electronics category in both physical stores and e-commerce, as well as all systemic tools to support the new business. This led to an 8% increase in overall revenue. Additionally, as a product owner within the Agile methodology, I was in charge of a squad of suppliers developing technology products.

As a consultant at Balão da Informática, I was responsible for developing a project to implement new product categories and drive sales through custom orders on the company's e-commerce website. I provided expert guidance to enhance the online sales strategy and increase revenue.

As the purchasing manager and non-food sector team leader at Bandeira Bretas, I was responsible for ensuring operational success and EBITDA level results for the sector, which represented 15% of the company's revenue. Additionally, I developed a strategy for own brands, from sourcing and importing to final sales. This effort resulted in a 30% increase in the participation of these brands and a 3.5 percentage point increase in the average margin.

As a purchasing manager and team lead for the new technology category (telephony and computing), I was accountable for ensuring operational success and results. I was responsible for 25% of the electronics sector's revenue for the group. I leveraged my expertise to oversee the procurement and implementation of cutting-edge technology products, resulting in improved efficiency and increased profits. I worked closely with cross-functional teams to implement and execute successful sales and marketing strategies, leading to growth in the new technology category. My commitment to delivering results, combined with my ability to drive change, made me a valuable asset to the organization.

As a solution provider, I led the development and implementation of a comprehensive national after-sales service and reverse logistics project. This project encompassed every aspect of the process, from the moment of sale, through support and remanufacturing services, triage and transportation, to the final disposal or recycling of solid waste. My efforts resulted in a 60% reduction in consumer returns, and a 1.6 percentage point increase in profit margins. Additionally, I structured a customer service portfolio aimed at both retaining customers and monetizing the operation to make it self-sustaining. With my management skills, I successfully oversaw the daily operations of the team and department.

As the manager of the electronics division in the southeast region, I was responsible for the operational result from October 2009 to June 2010. I had a 20% participation in the division's revenue and developed sales, promotion, and marketing strategies to boost results. By applying my management skills, I was able to increase efficiency and sales, becoming a valuable member of the team.

As a national purchasing manager and team lead for the audio category, until September 2009, I was accountable for ensuring operational success and results. I developed strategies for launching private label products, as well as being responsible for sourcing and importation. My contribution was 8% of the division's revenue.

As an introduction leader for Oregon Scientific in the retail sector of the southern region, I opened over 1000 sales points. Furthermore, using my management skills, I was responsible for opening new clients, product sales, contract negotiation, pricing and promotions, delivery follow-up, technical assistance, and merchandising.

During my tenure, I had the opportunity to manage teams and purchases in various categories, bringing significant results to the company. From June 2003 to July 2004, I was responsible for managing purchases and the DIY, pet care, and automotive teams, resulting in the highest tire sales in retail during a campaign. Additionally, from November 1998 to June 2003, I was in charge of managing purchases and team for the computer and telephony categories, being the national retail sales leader in recordable media.Additionally, I was responsible for implementing multi-operator sales and conducting the first GSM telephony start-up in the southern region.With my ability to develop product lines, negotiate contracts, purchases, prices and promotions, I had the honor of developing the model that became a reference in the sale of games in Brazil.

As a junior buyer of Software Category, I was responsible for leading the purchasing and overseeing the sales and marketing efforts. It was crucial to ensure the acquisition of quality products at competitive prices, as well as optimize sales and marketing strategies to achieve desired outcomes.