Reporting directly to the General manager and to the Sales director.Responsible for planning and development of marketing strategies and communications.Responsible for implementation of the marketing strategy and tactic with creative agency - including campaigns, events, digital marketing and PR.Development and implementation of the Brand strategy and Corporate Identity.Development the marketing strategy for new and existing products.Manage digital presence, social media presence and online reputation.Undertake analysis of competitive environment, consumer trends and competitors.Manage the production of some content such as television commercial, advertising, catalogue and social content.Oversee customer service activities and developing of customer service policy.Monitoring of worldwide Geomagworld presence at fairs. Coordinate corporate communication through presentations and B2B newsletter. Monitoring local ecommerce platform and promotion.Working closely with the Geomagworld’s Sales team; enabling to meet commercial objectives by providing appropriate marketing mix tools, materials and presentations.
 Working closely with Research and Development team to define marketing materials and programs such as point of sales materials.Coordinating Geomagworld subsidiaries (US and Japan) in marketing strategies and activities.Manage the marketing mix for Geomag distributors all around the world.In some markets managing directly the marketing activities sourcing advertising opportunities and placing adverts in various media channel.

Project manager and account in a variety web based applications. Online Strategic Planning and developement and setup online projects with creative team. Planning and management of the site building activities and ADV online campaigns activities. Customer relationship management and team management. Research and management of suppliers. SEO/SEM consultancy.Definition and managing internet project as: Well and Win (www.wellwin.it), Bracco (www.bracco.com), Autogrill Spa (www.autogrill.com). Online Strategic Planning and developement and setup online projects with creative team. Planning and management of the site building activities and ADV online campaigns activities. Customer relationship management and team management. Research and management of suppliers. SEO/SEM consultancy.

Project manager and account in a variety web based applications. - www.ray-ban.com: with my team we managed the development and the updating of website: logical structure, design, user interfaces, some local digital events with subsidiaries, sunglasses still life for e-commerce catalogue (US) and developing worldwide digital adv campaign.- www.persol.com: entire website and collection- www.luxottica.com: some updating and improvement- www.killerloopeyewear.com: entire websiteManaging of some tourism portals:- www.turismo.mantova.it- turismo.provincia.cremona.it- www.podilombardia.it

Consulting for developing education software and websites.