Silvio Lignarolo Email & Phone Number

Carlsbad, California, United States

San Diego, California, United States

San Diego, California, United States

San Diego, Ca

United Arab Emirates

Managers 4 Health is a Healthcare Management, Planning and Consultancy company operating across the GCC area.Duties and Responsibilities:- Work in close coordination with major diagnostic companies for the launch of a new product line for microbiology laboratories in the GCC area.- Responsible for the identification, selection and management of the local distributor/partner network in each Region.- Develop the regional strategy and its implementation to ensure business growth and consolidated profitability.- Create regional synergies and partnerships and optimize distribution channels.- Define sales targets in coordination with C-level management, including strategy and execution roadmap. - Manage regular training programs (both technical and sales) for the local sales force, quarterly business review meeting, and all relevant on the ground activities.- Build strong relationship at all level within the distribution network and with key accounts in each Region.

Brescia Area, Italy

Copan specilizes in developing collection and preservation systems for a wide range of applications, ranging from microbilogy, to virology, to environmental and forensic. Copan has recently entered the laboratory automation market by developing WASP (Walk Away Specimen Processor) the first fully automated system that allows to automatically process all bacteriology samples.Duties and Responsibilities:- Responsible for the selection, organization and management of the distribution channels in the UK, Belgium, Holland, Luxemburg and France for the entire Copan product portfolio, with strong focus on automation. - Managed the launch of WASP, a novel automated front end solution for clinical microbiology laboratories, in each Region.- Researched prospective clients and markets to identify early adopters for the launch of new technology. - Developed strategic partnership aimed at increasing market penetration in key Regions.- Provided continuous sales and marketing support to the local distributor: sales training, market intelligence, marketing collateral, technical support for Tenders submission.- Designed and developed marketing and sales tools such as proposal and presentation template and ROI models- Organization of scientific workshops and user groups aimed at building and strengthen Copan direct exposure to the scientific community.

Milan Area, Italy

DA Sistemi specializes in Information Technology and Point-of-Sale Solutions.Duties and Responsibilities:- Managed and implemented the new Marketing Communication campaign.- Recommended Marketing strategy to reach Corporate and Countries objectives.- Event management for international trade shows.- Created and implement Value Added Resellers/ Partnership programs.- Secure all Product Management tasks from the Marketing side: market research, quarterly competition analysis.- Roadmap implementation for new products development.- International Sales support: follow up customers’ requests, prospects, design targeted sales campaign.

Greater Boston Area

WAY Systems, Inc is a hi-tech company, ranked # 7 in the FastCompany Annual Report 2007, which specializes in cutting edge wireless POS solutions.Duties and Responsibilities:- Reported directly to the Chief Marketing Officer - Analyzed prospective markets and clients within markets in order to achieve best positioning for new products.- Performed detailed demographic and market sizing analysis, leveraging on internal customers’ database.- Managed, as part of a team, the development and implementation of Branding strategies.- Given consistency to all marketing material and advertising meanings. Focus on PR vs. Advertising. - Performed ROI analysis for each new marketing initiative. Analysis were submitted to the CMO and the CEO for final approval.- Support the Director of Global Operations, as needed. Gained exposure to Operations, Logistic and Export procedures.

Greater Boston Area

Color Kinetics was at the forefront of LED lighting solution having developed a broad technological portfolio covering important patents relating to intelligence and control technology for LED lighting, with over 70 patents issued and sales growing at a compound annual rate of 31% between 2001 and 2007. The company was eventually acquired by Philips in June 2007 for $790 million.Duties and Responsibilities:- Assisted BDMs with ad-hoc projects such as monthly marketing campaign.- Designed marketing plans and handled leads generation process.- Researched prospective clients and markets.- Responsible for bi-weekly reports regarding the ongoing activities within the firm.- Gained exposure to sales and client relationship management.

Master, International Marketing

B.A., Political Science

Certificate In International Development, International Relations And Affairs

Summer Program