Delivering and managing the communication strategy, execution, reputation and image of Prora's clients and partners.Seizing opportunities to enhance and optimize the communication strategy for all clients and partnersReshaping and building effective content strategies for business leaders, innovators and entrepreneurs.Providing customized communication approaches for various types of businesses and industries.Proudly servicing the communication area for:AFOR · Citylink · Connexion Group · CPP Luxury · easySales · E-INFRA · Electrogrup · Global Vision · MyKi · Netcity Telecom · Nova Power & Gas · Phonetastic GSM · Provident Financial Romania · Red Bull · Sloop · SPE Digital · Sweet&Safe · Șapte Seri · Țiriac Auto · Vegacomp Consulting · VoxaAlso running communication and image services in the Sports industry, to federations and events like: The Romanian Triathlon Federation · Smartatletic · Winter Triathlon World Championship 2018 · Winter Triathlon European Championship 2019 · TriChallenge / H3RO Mamaia · Brașov International Marathon · Mișcarea Face Bine · XTERRARomania · Pegas Triatlon Buftea · Pegas Duatlon Buftea · Semimaratonul Buftea · UNIF

Delivering and executing the communication strategy for an extensive range of brands and services relying on Oxygen for efficient integrated communications. Actively enhancing comms for brands and companies active in IT, telecom, retail, real estate, financial services, heavy industry and general services. Integral part of a high-performing team proficient in 360 communication.

Developing and managing the Marketing and Communication strategy for Romania's largest auto dealership and service networkDeveloping and coordinating the Marketing and Communication strategy for Tiriac Auto, Tiriac Auto Corporate and Tiriac Auto RulateManaging the Marketing and Communication strategy for the top automotive brands in Tiriac Auto's portfolio: Mercedes-Benz, Jaguar, Land Rover, Ford, Hyundai and MitsubishiCoordinating the Bucharest and regional Marketing and Communication teamsDeveloping and coordinating communication content such as media announcements, press releases, advertorials, online, radio and Social Media content Organizing, planning and conducting branded corporate conferences, public and media events, exhibitions and industry events

▪Interim Head of Corporate Communications, August, 2014 - April, 2015▪Developing and implementing the external communication strategy for both Vodafone Romania and the Vodafone Romania Foundation, in line with the stakeholders, brand and Group requirements▪Developing and coordinating communication content such as CEO and top executive interviews, media announcements, press releases, TV news, advertorials, online and Social Media content ▪Organizing, planning and conducting branded corporate conferences, public and media events▪Organizing, planning and conducting third-party partner conferences and events. Communications lead for events like Webstock, the largest online and Social Media conference in Romania▪Communication for CEO, communication go-to for regulatory and authorities subjects▪Communication lead for Enterprise Business Unit, Consumer Business Unit, Technology, Legal, Online, Finance and corporate subjects, as well as Corporate Social Responsibility aspects▪Point of contact for domestic and international industry analysts▪Providing competition intelligence to the executive management team ▪Strengthening the position of the company as Top Social Brand, for seven years in a row

▪Planning media events and communicating activities to the relevant online, print and social media▪Liaising with all stakeholders and generating accurate media coverage for key developments throughout all the business areas in the company▪Setting up and training the first social media support team in Romania▪Turning the company into the Top Social Brand in terms of social media activities, presence, communication and support▪Developing communication content such as interviews, press releases, TV and radio news, advertorials, online and Social Media content ▪Developing the first electronic newsroom database, with audio, video and written content for the media and bloggers

▪Coordinating the team covering the IT and telecom page▪Setting up the daily content, approach and strategy▪Generating top stories, relevant for the IT and telecom market segments▪Conducting interviews with both local and external key executives, top representatives, government officials, analysts▪Providing an in-depth analysis of the IT and telecom key movers, events, trends and developments

▪Generating top stories, relevant for the IT and telecom market segments▪Conducting interviews with both local and external key executives, top representatives, government officials, analysts▪Providing an in-depth analysis of the IT and telecom key movers, events, trends and developments

▪Setting up the daily content, approach and strategy▪Maintaining and training a strong, dedicated team of journalists▪Generating top stories, relevant for the IT and telecom, banking, real-estate and corporate market segments▪Conducting interviews with both local and external key executives, top representatives, government officials, analysts▪Providing an in-depth analysis and developing out-of-the-box media content

▪Generating top stories, relevant for the IT and telecom, banking, real-estate and corporate market segments▪Conducting interviews with both local and external key executives, top representatives, government officials, analysts▪Coordinating and editing the daily news flow

Correspondent in charge with M&A and IPO exclusives in Romania

▪Providing timely coverage for the most important business and political events in Romania for a dedicated news agency active in the south-eastern Europe▪Providing fast, reliable content for all the Reuters media terminals▪Liaising with Romania’s top executives▪Local government accredited correspondent