Silvy Valeira Email & Phone Number

Paris, Fr

Guyancourt, Saint-Quentin-En-Yvelines, Fr

- Web strategy and responsibility for all new sites to be created regarding the new acquisitions of the SOCOTEC Group.- Website migration, content strategy for existing websites.- In charge of the graphic redesign project for our entire website factory (25 websites).- Responsible for rebranding following acquisitions in France and abroad (online and offline). - Ensuring compliance with the web charter and monitoring the quality of all SOCOTEC websites worldwide. - Responsible for the employer brand (definition of the new brand, communication plan and launch, variations on the various media, links with countries - USA, Europe (Germany, Spain, Italy, UK, Netherlands), North Africa, Asia, Middle East). - Coaching of teams and group trainer on social networks.

Guyancourt, Saint-Quentin-En-Yvelines, Fr

• Management of international digital projects: creation of a website factory for 23 countries (CMS - Drupal), optimisation of the customer journey (UX) in order to encourage the supply of leads, reflection and optimisation of the SEO (competitive studies, semantic positioning, technical architecture of the web sites), management of the migration, drafting of functional specifications.• GDPR manager for the different web sites SOCOTEC• Accompaniment of internal and external application development projects on all types of systems• LinkedIn + Twitter social network management (LinkedIn audience x2 in 6 months)• Training and management of business school apprentices - Master 2

Saint-Quentin-En-Yvelines , Fr

• Development of the web communication in France and Europe for Easytrip• Development of the product / brand KiWhi Pass - EV charge pass• Deployment of our websites per country• Web traffic analysis and reporting - Google Analytics• Participation in the evolution of the interface of websites• Reflection and actions to improve the SEO / SEA / SMO

Saint-Quentin-En-Yvelines , Fr

• Management of the Egis website factory (multilingual website FR - EN) - CMS: Drupal • Webmastering of the group websites (egis-group.com and egis.fr), launch of the country websites, technical and editorial support • Local webmasters training (Cameroon, Romania, Poland)• Management of the web agency: budget monitoring, developments • Community management for the group: LinkedIn, Twitter, Youtube, Vimeo

Saint-Quentin-En-Yvelines , Fr

• Member of the Microsoft Dynamics CRM group CRM deployment project team (+15,000 users): international development workshops, business support, UX work, group referent and trainer• Implementation of communication supports for the international teams in Asia, West Africa and South of America• Participation in tenders in Asia, West Africa and South America (budget: between 500k and 2M€)

• Management of the offer on the website Horloger-paris.com (BDD 10000 products) and website Bijoux-haribo.fr• Supply Management "opportunity" on Ebay.fr, Lacotedesmontres.com• Management of our press actions (Marions-nous magazine)• Updating technical data respecting charters / agreements in communication with luxury brands ( LVMH Group, Richemont, Chanel, Swatch)• Setting up regular action for improving SEO, SEA and SMO - Analysis of the evolution of the CPC, ROI and monthly budget for adwords - € 200K / year (Google AdWords + Display / FB Ads).• Management of targeted Emailings campaigns • Community Management• Management of International Tenders - € 450K to € 850K• Benchmark and monitoring of the market to track the latest trends• SugarCRM Training Manager

• Management of the offer: on the website of the agency Elyseavenue.com and other real estate websites Seloger.com, Logic-immo.com, Leboncoin.fr• Creation of marketing and commercial monitoring tools: sales performance monitoring, analysis commercial / marketing strategy• Management of the CRM information and monthly reports • Market analysis and development of prospecting campaigns

Master'S Degree, Communication Manager And Digital Strategy

Bachelor, Digital Communication And Marketing