Sim Li A.

Sim Li A. Email and Phone Number

Ecommerce Brand Marketing Specialist @ HUSTLR
singapore, singapore
Sim Li A.'s Location
Singapore, Singapore
About Sim Li A.

Brand Marketer/Content Creator/Digital Marketer/Product Developer/Forever Student

Sim Li A.'s Current Company Details
HUSTLR

Hustlr

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Ecommerce Brand Marketing Specialist
singapore, singapore
Website:
hustlr.com
Employees:
5
Sim Li A. Work Experience Details
  • Livlola
    Founder
    Livlola Jun 2016 - Present
    • Develop websites and constantly upgrade website to improve user experience. • Brand marketing - from creating LIVLOLA brand vision & mission, RTB (Reason To Believe), collaborating with labels and influencers that shares the same values, create marketing communicating and campaigns.• Market research and digital advertising - understand potential customers' behaviours, community, language, and usage of products.• Social media content creation - from planning to creating brand &… Show more • Develop websites and constantly upgrade website to improve user experience. • Brand marketing - from creating LIVLOLA brand vision & mission, RTB (Reason To Believe), collaborating with labels and influencers that shares the same values, create marketing communicating and campaigns.• Market research and digital advertising - understand potential customers' behaviours, community, language, and usage of products.• Social media content creation - from planning to creating brand & product images & videos for Instagram Posts & Stories, IGTV, Youtube and Facebook.• Involves in handbag designing and raw material sourcing.Find out more of my work at www.livlola.com or on our social media @livlolamy on Instagram & Facebook, and "LIVLOLA Handbags & Accessories" on Youtube Show less
  • Hustlr
    Co-Founder
    Hustlr Jan 2019 - Present
    • Brand marketing• Product development • Market research and digital advertising • Social media content producer - from planning to creating content across all social media platforms namely Instagram, Facebook, Pinterest, Youtube, and Podcast.Find out more of my work at www.hustlr.com or on our social media @hustlrdotcom on Instagram & Facebook, "The Hustlr Show" on Youtube, and "The Hustlr Podcast" on iTunes & Spotify.
  • Unicharm Malaysia
    Assistant Brand Manager
    Unicharm Malaysia Mar 2014 - May 2016
    • Plan and execute marketing strategy and tactics including the consumer marketing plan and programs necessary to meet the overall financial goals. Set objectives to assist in the business planning process to align brand strategies.• Able to work independently to deploy marketing programs and marketing mix elements for brand or multiple brands within a segment.• Generate and interpret insights derived from relevant data and reports as needed.• Lead quantitative and qualitative… Show more • Plan and execute marketing strategy and tactics including the consumer marketing plan and programs necessary to meet the overall financial goals. Set objectives to assist in the business planning process to align brand strategies.• Able to work independently to deploy marketing programs and marketing mix elements for brand or multiple brands within a segment.• Generate and interpret insights derived from relevant data and reports as needed.• Lead quantitative and qualitative research team to identify market opportunity and needs gap• Constantly review category performance for ongoing improvement.• Consumer brand support for product projects based on consumer needs and develop consumer marketing support plan for launch. Support marketing services to monitor consumer trends, buying trends and uncover consumer insights that drive product development.• Work with complex and cross-functional teams including R&D, Sales, Trade Development, Production, Activation, Logistics and Finance.• Work with agency pool (Advertising, Media) to develop low budget, high impact strategies based on compelling 360° campaign ideas, and strong executions for all key channels.• Assist in developing pricing strategy and product positioning relative to the competitive landscape within brand segment. Utilize trade marketing and finance to provide expertise and information for pricing data analysis.• Work closely with production teams, printers and designers on product launches Show less
  • Universal Robina Corporation
    Brand Executive
    Universal Robina Corporation Oct 2012 - Mar 2014
    Shah Alam, Malaysia
    • Plan and execute marketing strategy and tactics including the consumer marketing plan and programs necessary to meet the overall financial goals. Provide input for objectives to assist in the business planning process to align brand strategies.• Able to work independently to deploy marketing programs and marketing mix elements for brand or multiple brands within a segment.• Generate and interpret insights derived from relevant data and reports as needed.• Constantly review… Show more • Plan and execute marketing strategy and tactics including the consumer marketing plan and programs necessary to meet the overall financial goals. Provide input for objectives to assist in the business planning process to align brand strategies.• Able to work independently to deploy marketing programs and marketing mix elements for brand or multiple brands within a segment.• Generate and interpret insights derived from relevant data and reports as needed.• Constantly review category performance for ongoing improvement.• Consumer brand support for product projects based on consumer needs and develop consumer marketing support plan for launch. Support marketing services to monitor consumer trends, buying trends and uncover consumer insights that drive product development.• Work with complex and cross-functional teams including R&D, Sales, Trade Development, Production, Activation, Logistics and Finance.• Work with agency pool (Advertising, Media) to develop low budget, high impact strategies based on compelling 360° campaign ideas, and strong executions for all key channels.• Assist in developing pricing strategy and product positioning relative to the competitive landscape within brand segment. Utilize trade marketing and finance to provide expertise and information for pricing data analysis. Show less

Sim Li A. Education Details

Frequently Asked Questions about Sim Li A.

What company does Sim Li A. work for?

Sim Li A. works for Hustlr

What is Sim Li A.'s role at the current company?

Sim Li A.'s current role is Ecommerce Brand Marketing Specialist.

What schools did Sim Li A. attend?

Sim Li A. attended Monash University, Sunway University College.

Who are Sim Li A.'s colleagues?

Sim Li A.'s colleagues are Bernard Wong, Fred Oyio.

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