Co-founder and Director at Three Shades Creative, a creatively-led production company

Ideated and produced a wide array of content pieces for multiple channels such as YouTube, Facebook and Instagram.

Worked across social and editorial content. I was involved in content production at all stages, from ideation to completion. My responsibilities included:- Writing engaging social posts and editorial pieces to appeal to the specified target audience.- Creating monthly social content calendars that implemented the social strategy.- Creating photo and video assets for social media using Adobe Photoshop, Illustrator, and Premiere Pro.- Defining audiences using industry tools such as Sysomos and Netbase.- Using data to inform content and ensure it’s engaging with existing conversations taking place amongst the target audience.- Analysing data to develop highly targeted content strategies.- Brainstorming creative ideas for new briefs.- Working across numerous clients and projects simultaneously.

As an SEO Account Executive my role was comprised of:- Using industry tools such as Google Analytics, Google Webmaster Tools, Linkdex and Majestic SEO to gain insights from data and use this to inform a strategy to improve organic results.- Analysing competitors to benchmark clients against them and identify possible strategic opportunities. - Creating topical content ideas and plans based on clients specific target audiences.- Writing content and outreaching to bloggers and website owners as part of off-page SEO campaigns.- Writing copy for blurbs, product descriptions, title tags, h1's and meta descriptions on client web sites ensuring that tone is in-keeping with the brand.- Conducting keyword research and using it to create a clear keyword focus for campaigns.- Providing weekly, monthly and ad hoc reports to clients.- Liaising with clients on calls, in meetings and presentations to identify priority areas and ensure visibility.- Working with large eCommerce clients such as French Connection

- During my internship at 7thingsmedia I have gained an understanding across SEO, PPC, Affiliates, Display and Social channels, with an emphasis on SEO and PPC.-My responsibilities include weekly client reporting, client management, copywriting, keyword research and link-building.- I am comfortable using web analytics tools such as Google Analytics, Google Adwords/Editor, and Linkdex.