Simone Guimaraes Email & Phone Number

Rio De Janeiro, Brazil

Responsible for delivering the external affairs agenda for the country to enhance bp’s reputation and create value for its businesses. Lead the engagement with staff and society, communicating company’s purpose and progress, campaigning for net zero and actively advocating for well-designed climate policies and influencing towards decarbonization.Build and.

Shell Brasil

• Reputation management of the Exploration and Production business in Brazil, which involved the development of strategies to mitigate risks and maximize opportunities, as well as the management of issues and crises.
• Developed advocacy strategies, risk mitigation, and crisis management, generating statements and Questions and Answers (Q&As).
• High delivery and engagement within the business, successfully leading and providing strategies and plans for critical risks and deals, such as acquisitions and divestment, ensuring message alignment for investors.
• Creation of a risk and vulnerability impact map to support business decisions, advocacy and holistic communication strategy to enhance reputation and protect license to operate.
• Liaison with investor relations to develop Brazilian business performance and perspective narratives.
• Development and implementation of communication projects to clarify the company’s activities, maintain the license to operate, and a positive reputation.

Shell Brasil

• Responsible for the development and implementation of reputation and communication strategies in Brazil, including branding, digital platforms, and events, as well as issues and crisis management.
• Participated in global workgroups to define the company’s strategy, the development of communication campaigns and innovative engagement activities.
• In country management of world-class brand campaigns, such as #makethefuture that brought famous football athlete Pelé to inaugurate a football field powered by kinetic energy at Morro da Mineira, a poor community at.
• Managed and implemented a global campaign that included a solar energy project at the Santa Marta community in Rio de Janeiro, engagements with community leaders, and event launch. The global launch of the campaign.
• Coordinated social media strategies in Brazil, including the social media monitoring process, bringing insights from digital influencers for communication initiatives.
• Developed and managed several engagement platforms and events in Brazil, involving key stakeholders such as regulators, governments authorities, academia, and business partners. Some examples of this include Shell.

Brazil

• Development and implementation of processes and tools to incorporate sustainable development principles into the company’s activities, including stakeholder engagement, social performance planning, and strategic social.
• Evaluated key stakeholders’ views and expectations regarding the biofuels industry prior to the creation of a joint venture in 2010. The project led to opportunities to enhance the biofuels industry’s sustainability.
• Developed and implemented stakeholders’ assessments and engagement plans, focusing on NGOs and communities located at business-critical areas, such as fishermen’s associations, contributing to the company’s positive.
• Responsible for the company’s sustainability report.
• Developed and implemented the strategy for the 90th anniversary of operations in Brazil, including the release of the “Energy for Generations” book (Energia para Gerações).
• Member of ESG councils and working groups involving human rights, Anti-Slavery pact and integrity groups at Ethos Institute (local BSR) and at the Brazilian branch of the World Business Council for Sustainable.

Brazil

• Reviewed and implemented a new social investment policy and portfolio, shifting from philanthropy to strategic social investment.
• Coordinated a feasibility study and the launch of Shell’s Iniciativa Jovem program, supporting young entrepreneurs for over 20 years.
• Coordinated renowned social and environmental projects, such as Ostras de Cananeia, a Prêmio Eco award winner in 1999 (Education and Environmental preservation category).
• Created and implemented the company’s volunteering program.
• Member of Social Responsibility councils.

Brazil

Media planning and analysisLaunched Shell Brasil first websiteDealer´s and pump attendent managizes publihserImplementation of sales force motivation campaigns

Sustainable Leadership Business & Sustainability Programme

Master'S Degree, Sustainability Science, Attending

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Communication And Media Studies

Master'S Degree, Sustainability Science