Marketing Specialist
Current๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ฏ๐๐ซ๐ฌ๐ข๐ ๐ก๐ญLead the development of end-to-end strategies in alignment with marketing goals and objectives. Craft distinct positioning strategies for push products, accentuating unique selling points and addressing customer pain points to enhance market appeal. Foster cross-functional efforts to achieve shared goals with suppliers and identify cross-selling opportunities.๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ซ๐๐ฌ๐๐ง๐๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐งLead strategic initiatives to optimize the organization's digital presence. Transform the SERP ranking of the website from nonexistent to first-page placement. Execute successful lead generation and acquisition campaigns, growing email contact database from 9,928 to 13,400. Leverage A/B testing and segmentation strategies. Manage online advertising campaigns by targeting key regions with impactful landing pages, achieving measurable results.๐๐จ๐จ๐ซ๐๐ข๐ง๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐จ๐ง ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐จ๐ซ ๐๐ซ๐๐๐๐ฌ๐ก๐จ๐ฐ๐ฌ ๐๐ง๐ ๐๐ฏ๐๐ง๐ญ๐ฌDevise and execute a strategic supplier engagement plan, securing sponsorships for collaborative booth ventures that fostered valuable partnerships. Manage all trade show logistics meticulously, overseeing product demos, shipping processes, paperwork approvals, and design marketing displays within booths. Facilitate meetings with internal staff, suppliers, and stakeholders, ensuring seamless trade show preparation and execution. Implement engaging content and multi-channel promotional campaigns to maximize event visibility and attendance. Achieved a 48% ROI at the most recent trade show (CMTS) with a cost-per-lead (CPL) of $75.52.