Ioana Sima Email & Phone Number

Brașov, Bv, Ro

Bucharest, Romania

I lead a 12-person team that drives email marketing, paid campaigns, SEO, content, and CRO initiatives. Some of my responsibilities: creating product tutorials, overseeing branding, enhancing the marketing site's UX/UI, updating support resources, market research, performance analysis & reporting, budget management, and collecting user feedback.

Bucharest, Bucharest, Romania

- Opened the company's first in-house marketing unit and office in Romania;- Grew the marketing team from 3 to 10 talented and hard-working members.- Managed the team and our marketing efforts across multiple channels, with a focus on: SEO, PPC, and affiliate marketing.- Developed and launched the Touchpoint product and marketing website from scratch, reaching over 1,500 daily targeted organic clicks in 12 months.Tools used: SemRush, Ahrefs, HootSuite, Buzzsumo, Google Ads, Wordpress, Segment, PostHog, Hotjar, GA4, GSC, GTM, Figma, Illustrator, Wistia, MailChimp, VWO, Zapier, Atlassian Suite.

Bucharest

- Responsible for overseeing all marketing efforts of the organization (marketing communications, advertising & promotion, customer service, client & sales management). - Developing programs with quantifiable objectives to measure results and delegating tasks to marketing agents. - In charge of off-site SEO efforts of the team (in particular link-building, branding, and social media). - Responsible for the creation and implementation of marketing strategies for over 50+ websites and projects managed by DigitalWebProperties. - Leveraging data and analytics to drive insights.- Segmentation, competitive analysis, lead generation, product and market development, strategic planing, customer retention strategies.- Overseeing the development of new services and products of interest for our target audience. - Responsible for the creation & marketing of promotional material & services kits. - Developing and measuring KPIs around conversion rates, renewal rates, satisfaction, and acquisition. - Refining AARRR process. Tools used: SemRush, Ahrefs, MajesticSEO, HootSuite, Buzzsumo, Google Keyword Planner, Buffer, Wordpress, Segment, CrazyEgg, Google Analytics, Photoshop CS6, Illustrator, MailChimp,

Bucharest

As a Project Manager I was responsible for the growth & maintenance of 30+ websites. Furthermore, all incoming orders for B2B & B2C clients were redirected to my department. Responsibilities:- managing workflows & assigning tasks to writers - conducting periodic SEO audits for the projects that we were working on (to determine keyword movements, changes in organic traffic, backlink profile, etc)- conducting keyword research & competitive analysis in order to outline a growth strategy- crafting content plans, editorial calendars for 3 to 6 months. - time & cost estimations. - developing schedules & rotations for writers. - monitoring and reporting progress- crafting content for high-priority projects & returning customers (niches: SEO, social media, link-building, technology, business)

- creating SEO-optimized content for clients;- conducting research on various topics (e.g. life-style, health, beauty, SEO, web design, etc.);- formatting & sending articles to clients;- publishing content through the Wordpress Platform.

Master'S Degree, Architecture, 8,20

Bachelor’S Degree, Architecture

Diploma De Bacalaureat, Physical Sciences

Activities and Societies: Voleyball & Choir