Simamnkele Booi Email & Phone Number

Cape Town Area, South Africa

- Generate targeted strategies that grow market share and brand’s reputation, improve our customer’s experience and ultimately drive growth. Through events and B2C engagement campaigns. - Transform the brand agenda into actionable and measurable brand plans, positioning and go-to-market strategies.- Analysing and influencing how the brand is positioned in the market to achieve the desired and relevant perceptual value.- Inform and influence creative development and create motivating stimulus to get targeted population to “take action”.- Project manage events and campaigns from start to finish including - briefing of internal creative and design teams, approvals and production.- Measure and report performance of all events and marketing campaigns and assess against goals (ROI and KPIs).- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.- Oversee campaigns, events, marketing, advertising and media activities to ensure consistency with product line strategy.- Anticipate bottlenecks.- Brainstorm new and innovative growth strategies.- Align the company around the brand’s direction, choices and tactics.- Budget management skills and proficiency.- Stakeholder relationship management.

Cape Town Area, South Africa

- Independently managing marketing projects and initiatives, planning and implementation between retail marketing business units, tenant liaison and digital Marketing.- Maintaining and coordinating the organisations marketing collateral and communication.- Creating content that connects with the customers and aligns with the business strategy.- Daily updates of the organisations website content. (events & retail)- Measuring and analysing insights to leverage available analytics to help inform business decision-making and reporting on the effectiveness of content.- Facilitating allocated projects by - Liaising with internal business units to evaluate and edit content submitted by the client.- Liaising with 3rd party suppliers on ad-hoc content projects.- Act as an advocate for and representative of the organisation by -developing a trusted relationship with key internal/external stakeholders.

Cape Town Area, South Africa

- Development and implementation of business unit campaigns and marketing initiatives aligned to the V&A business strategy. - Using data, insights and strategic priorities to inform and influence the operational implementation plans. Moreover, ensure input and participation from the relevant internal and external stakeholders and facilitating collaborative implementation. - Responsible for creating compelling and commercially viable brand experiences.

City Of Cape Town, Western Cape, South Africa

- Assisting managers (first and second level of superiority) in marketing initiatives, planning and implementation.- Running independently smaller marketing projects, to build and manage tenant relationships with small businesses and food franchises in order to further develop their businesses and to significantly contribute to their category’s turnover growth.

Cape Town Area, South Africa

Developing trendy engaging content for social media platforms and building brand presence for local small businesses.

Digital Marketing, Marketing & Communications

Activities and Societies: 1. Thinking Strategically about Digital Marketing 2. Planning Digital Assets 3. Creating Digital Assets 4..

Bachelor Of Technology (Btech), Marketing/Marketing Management, General

Activities and Societies: CPUT marketing society: Student mentor

Nd, Marketing