As a Marketing Director, I bring a strategic mindset and a passion for driving brand growth through innovative campaigns and data-driven insights. With 10 years of experience in leading cross-functional teams, I excel at crafting and executing comprehensive marketing strategies that align with business objectives and deliver measurable results. My expertise spans digital marketing, brand management, content creation, and market analysis, ensuring that every initiative not only reaches but resonates with target audiences. Committed to staying ahead of industry trends, I leverage cutting-edge tools and techniques to enhance brand visibility, engage customers, and ultimately drive revenue growth. My goal is to inspire and lead marketing efforts that not only meet but exceed expectations, positioning the brand for long-term success in a competitive marketplace.

I am currently working at Hxpert Home Service which provides all types of home services at the doorstep. We are now reaching out to more cities and towns in Odisha for home services and have the ultimate goal of reaching every corner of India and providing home services at consumer convenience along with increasing the employment opportunities in India

I am working with Oditek's clients in the US/UK on Human Resource Management System, working on transformation projects to significantly bring more value & insights into businesses. From business analysis to delivery, my responsibilities are all summarized in one sentence- ensuring customer success!

‣ Developed and managed brand identity & web presence including social media, website, third-party review sites, ads, blogs, and press/media‣ Created strategic email campaigns with MailChimp by optimizing subject lines, copy, CTA, and overall design driving a 20% increase in engagement rates‣ Delivered superior service through customer inquiries, partner relationships, tech support, and community relations to retain and expand the relationship with new and existing clients and partners

• Web analytics reporting and dashboard development• Social media measurement and strategy implementation• Set up an early SEO strategy‣ Planned, scheduled and executed social media and email strategy‣ Digital branding for the company‣ Created compelling content, information, and stories for social media & website‣ Create social content for client's Facebook, Twitter, and Instagram profiles• Executed organic and technical SEO audits• Use of Google Search Console, Ahrefs, SEMRush• Site structure analysis; optimization of HTML, CSS, canonical tags, robots.txt• Designed Google Analytics dashboards and socialized KPIs