The work profile requires conducting in-depth market research on ed-tech trends and analyzing Dudar's product portfolio to identify opportunities and challenges, Proactively pinpointing product issues based on market demands, user feedback, and comprehensive evaluations, ensuring Dudar's offerings remain competitive.Streamline internal teams for timely delivery of content in form of magazines, exam evaluation books, teacher satisfaction handling online queries, student query resolution efficiency.Reporting on product analyses, market trends, and recommending strategies to senior management.Mentoring the team offering training resulting in improved team performance and morale.

Business development, providing coaching and devising marketing initiatives and growth plans for a new venture in education domain for government exam preparation vertical.

Led the innovative consumer researches for the new product development categories in terms of understanding 4 P’s & 4 C’s and therefore supported closely, the Brand Team & Product Development Team. Brought insights on brand name, product design & quality, product delivery optimization, brand equity, concept development, concept & product fitment check & packaging understanding, category drivers understanding etc.) Built consumer research protocols & conducted Audits for MR agencies so that the right quality output can be achievedLed the In-house Data analysis team for advanced insight data extraction & the external market research agencies to get accurate data for insight generationGot Recognition & awarded “Outstanding Contribution in Consumer Research” Award for leading the strategic Insight researches during 2012-13, 2013-14 on supporting Productivity initiatives by PepsiCo India.Led International Product Testing Initiatives in Dhaka, Bangladesh enabling teams to craft products catering to suitable taste palettes

Joined PepsiCo mid 2012 in the Sensory and Consumer-Research vertical in R&D and handled both Foods & Beverages portfolio for Innovation/ New Product Development, Brand Maintenance, Quality Track, Product Improvement, Productivity and Sustainability initiatives.

I.] Worked with leading Banking Client (serving South & East Asian Markets mainly)Implementation & Validation of Revenue ModelsTail Management – Understanding the characteristics and particular behavior of the customers lying below the thresholdHigh Value Customers Attrition (in the Credit Card industry) – Understanding the customer market in general, narrowing down further to the attriting segment, Understanding the reasons for attrition, Analyzing the customer set and their behaviors while attriting, Generating leads for the Relationship Managers, to be able to retain their valuable customers, Providing Insights (based upon the customers’ reasons for attriting) on avoiding attritionII.] Worked with a leading UK Bank in the Impairment & Loss ModellingData Validation, Benchmarking model inputs with MI numbers, Data Analysis on Rate Fluctuations and gaps in validation results. Worked in consonance with the Data extraction and build-up team to have the data fit for modelling purpose, Model building for a couple of portfolios to generate and forecast Loss Given default (LGD) Rates (using SAS and Excel for the same) based upon the relevant model methodology to deliver upon the business requirements

Worked in the CPG/ Consumer Packaged Goods Division as a Quantitative Researcher, handling ad-hoc customized research studies for clients ranging from telecom, personal care, food & beverage and other consumer goods. Conducted key researches like Market understanding, Brand Health Assessment, U&A(Usage and Attitude), Advertising Impact and Concept Product tests (CAPI and CATI formats). Key activities being Survey Designing, Sampling and Data Collection, Data Validation, Crafting Analysis Plans, Performing Analysis using Excel majorly to mine meaningful insights and finally Reporting using PowerPoint to present research findings.Clients handled : S C Johnson Products India Pvt. Ltd., LG India, Dabur India, Airtel, Nokia, Apollo Munich Health Insurance, Ameriprise Financial etc. thereby having a diverse experience in consumer-care, telecom, financial and health insurance domains to name a few.

Worked as a summer intern at Principal PNB AMC Ltd. for roughly 3 months. Post getting trained and on-boarded on various financial product offerings by the company, key activities in the internship involved working in consonance with IFAs(Individual Financial Advisors) to generate better sales of the mutual fund schemes. Grievance handling of clients, suggesting better products and services, assisting IFAs to bridge the divide between dormant and active clients thereby improving revenue. Prepared reports for better client mapping, understanding scope of problem and designing future roadmap.