Welcome to my page, where you're probably thinking "Who is this Simbar guy and why did I click on his profile?" Well, allow me to introduce myself. I'm Simbar, a Media grad who somehow ended up in the wild world of Data-driven Digital Marketing, specifically Conversion Rate Optimization. In my previous life, I was a journalist for a weekly newspaper, an editor for TFC Magazine, and even a copywriter for FlyMedi. But now, as the Head of Marketing for Invesp, I spend my days pretending to be a mad scientist, experimenting with A/B tests, concocting marketing strategies, brewing up killer content, and making sure customers have the best possible experience (or at least trying to). So, if you're into that kind of stuff and need a new partner in crime, let's connect!