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Cheng Yu Sim Email & Phone Number
Marketing Manager | Global, APAC and MEA
at
KODAK Lens
LinkedIn matched
✓ Verified July 2026
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Profile completeness 100%
Current company
Role
Marketing Manager | Global, APAC and MEA
Location
Singapore
Company size
Who is Cheng Yu Sim? Overview
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Quick answer
Cheng Yu Sim is listed as Marketing Manager | Global, APAC and MEA at KODAK Lens, a with 8 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Cheng Yu Sim.
Cheng Yu Sim previously worked as Marketing Manager | Global, APAC & MEA at Kodak Lens and Trade Marketing Manager | APAC & MEA at Essilorluxottica. Cheng Yu Sim holds Bachelor Of Business Administration With Honours - Bba(Hons), First Class Honours from National University Of Singapore.
Company email context
Email format at KODAK Lens
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KODAK Lens
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Profile bio
About Cheng Yu Sim
As a strategic thinker with the passion for bridging the gap between marketing prowess and commercial success, I excel in solving business challenges, and identifying potential opportunities to create substantial value. My professional journey has been marked by a keen ability to analyze market trends, identify customer and market needs, and develop innovative strategies that drive growth and profitability across multiple regions and cultures.With a robust background in both marketing and strategy, I bring about a unique perspective that balances creative marketing solutions with data-driven decision making. This dual focus ensures commercial moves that not only resonates with target consumers but also aligns with broader business objectives, delivering measurable results.I personally thrive in environments that are dynamic, agile and forward-thinking, with opportunities to collaborate with cross-functional and cross-regional teams to turn ideas into impactful business outcomes. My career goal is to continue leveraging my experience and insights to craft strategic moves that leads to long-term success, while at the same time also play a role in benefitting mankind.
Listed skills include Microsoft Office, Video Editing, Community Service, Leadership, and 17 others.
Current workplace
Cheng Yu Sim's current company
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Kodak Lens
10 roles
Cheng Yu Sim work experience
A career timeline built from the work history available for this profile.
Marketing Manager | Global, Apac & Mea
Current• Manages the marketing and brand management of KODAK Lens, a mainstream optical lens brand within the EssilorLuxottica portfolio sold in over 70 territories.Global• Shapes the KODAK Lens brand and develop brand marketing strategies for global rollout• Develops and coordinates the brand's social media, website, digital platforms' strategy and execution• Leads the Gift of Great Vision - the annual global social campaign for KODAK LensRegional (APAC & MEA)• Support… Show more • Manages the marketing and brand management of KODAK Lens, a mainstream optical lens brand within the EssilorLuxottica portfolio sold in over 70 territories.Global• Shapes the KODAK Lens brand and develop brand marketing strategies for global rollout• Develops and coordinates the brand's social media, website, digital platforms' strategy and execution• Leads the Gift of Great Vision - the annual global social campaign for KODAK LensRegional (APAC & MEA)• Support commercial growth through new market entry, product extension and new category development.• Develops strategies, playbook and assets to support new market expansion, category extensions and new product launches across markets• Support local marketing needs including consumer campaigns (including socials), trade shows and in-store executions (shop-in-shop, experience corners, dress up, demo tools) Show less
Feb 2022 - Present
Trade Marketing Manager | Apac & Mea
Current
Feb 2022 - Present
Manager, Myopia Management | Amera & Singapore
Essilorluxottica
Regional (AMERA)• Working with global, regional and functional teams to develop a regional launch strategy for a new high potential category (market entry, roadmap, GTM, trade & consumer activation, advocacy & partnerships)Local (Singapore)• Reviews to improve on market entry and trade activation strategies for a new product (pricing, USP, consumer journey, ecosystem building)• Drives the performance review and commercial model evaluation for the myopia management category
Apr 2021 - Mar 2022
Digital Strategy Manager | Greater China
Essilorluxottica
• Part of Greater China's digital strategic partnerships team mainly supporting digital transformation programs• Projects: Strategic Partnership with Tencent to co-develop online eye care consumer journey, Ecommerce Channels and Product Portfolio Optimization, Ecommerce Strategy (Branding, Pricing and Promotion)
Nov 2020 - Dec 2021
Business Transformation Analyst | Amera
Essilorluxottica
• Part of a regional Business Transformation team covering strategic transformation projects across 20+ key markets in Asia Pacific, Middle East, Africa and Russia (AMERA).• Projects: Commercial Operations (CRM Implementation, Salesforce Effectiveness), Performance Improvements (Lean Manufacturing, Opex Transformation) and Post-Merger Integration and Synergy efforts.
Oct 2019 - Nov 2020
Business Analyst | Japan
•Projects: Market Entry and Category Potential Assessment for Fortune 500 tech clients with a combined market capitalization of over $30B.
Jun 2018 - Jul 2018
Business Development Analyst
Projects: Market Opportunity Assessment, User Surveys, Pricing Determination, Marketing Strategies (by channels and target users).
Jan 2018 - May 2018
Business Development Analyst | Usa
• Projects: Identifying Key Value Proposition, Mapping Value Chain and Stakeholders, Category and Market Potential Assessment, Revenue Stream Identification and Projection, Commercialization Financing Support (Pitch preparation for client's Commercialization Readiness funding required to bring the company to the inflexion point of the first medical product in the market).
Sep 2017 - Dec 2017
Teaching Assistant
• Modules facilitated: MBA Design Thinking, Business Model Development, Value Proposition, Start-Up Ideation and Validation, Start-Up Marketing, Digital App Design
Aug 2016 - Jul 2017
6 education records
Cheng Yu Sim education
Bachelor Of Business Administration With Honours - Bba(Hons), First Class Honours
Visiting Exchange Student (Fall Semester), Business
Visiting Student Delegate, Entrepreneurship/Entrepreneurial Studies
Visiting Student Delegate, Entrepreneurship/Entrepreneurial Studies
Language Study Program, Japanese Language
Gce 'A' Levels
FAQ
Frequently asked questions about Cheng Yu Sim
Quick answers generated from the profile data available on this page.
What company does Cheng Yu Sim work for?
Cheng Yu Sim works for KODAK Lens.
What is Cheng Yu Sim's role at KODAK Lens?
Cheng Yu Sim is listed as Marketing Manager | Global, APAC and MEA at KODAK Lens.
Where is Cheng Yu Sim based?
Cheng Yu Sim is based in Singapore while working with KODAK Lens.
What companies has Cheng Yu Sim worked for?
Cheng Yu Sim has worked for Kodak Lens, Essilorluxottica, Baycurrent Consulting, Inc., Sg Bike, and Nanomag, Llc.
How can I contact Cheng Yu Sim?
You can use AeroLeads to view verified contact signals for Cheng Yu Sim at KODAK Lens, including work email, phone, and LinkedIn data when available.
What schools did Cheng Yu Sim attend?
Cheng Yu Sim holds Bachelor Of Business Administration With Honours - Bba(Hons), First Class Honours from National University Of Singapore.
What skills is Cheng Yu Sim known for?
Cheng Yu Sim is listed with skills including Microsoft Office, Video Editing, Community Service, Leadership, Communication, Public Policy, Social Services, and Entrepreneurship.
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