• Manages the marketing and brand management of KODAK Lens, a mainstream optical lens brand within the EssilorLuxottica portfolio sold in over 70 territories.Global• Shapes the KODAK Lens brand and develop brand marketing strategies for global rollout• Develops and coordinates the brand's social media, website, digital platforms' strategy and execution• Leads the Gift of Great Vision - the annual global social campaign for KODAK LensRegional (APAC & MEA)• Support… Show more • Manages the marketing and brand management of KODAK Lens, a mainstream optical lens brand within the EssilorLuxottica portfolio sold in over 70 territories.Global• Shapes the KODAK Lens brand and develop brand marketing strategies for global rollout• Develops and coordinates the brand's social media, website, digital platforms' strategy and execution• Leads the Gift of Great Vision - the annual global social campaign for KODAK LensRegional (APAC & MEA)• Support commercial growth through new market entry, product extension and new category development.• Develops strategies, playbook and assets to support new market expansion, category extensions and new product launches across markets• Support local marketing needs including consumer campaigns (including socials), trade shows and in-store executions (shop-in-shop, experience corners, dress up, demo tools) Show less

Regional (AMERA)• Working with global, regional and functional teams to develop a regional launch strategy for a new high potential category (market entry, roadmap, GTM, trade & consumer activation, advocacy & partnerships)Local (Singapore)• Reviews to improve on market entry and trade activation strategies for a new product (pricing, USP, consumer journey, ecosystem building)• Drives the performance review and commercial model evaluation for the myopia management category

• Part of Greater China's digital strategic partnerships team mainly supporting digital transformation programs• Projects: Strategic Partnership with Tencent to co-develop online eye care consumer journey, Ecommerce Channels and Product Portfolio Optimization, Ecommerce Strategy (Branding, Pricing and Promotion)

• Part of a regional Business Transformation team covering strategic transformation projects across 20+ key markets in Asia Pacific, Middle East, Africa and Russia (AMERA).• Projects: Commercial Operations (CRM Implementation, Salesforce Effectiveness), Performance Improvements (Lean Manufacturing, Opex Transformation) and Post-Merger Integration and Synergy efforts.

•Projects: Market Entry and Category Potential Assessment for Fortune 500 tech clients with a combined market capitalization of over $30B.

Projects: Market Opportunity Assessment, User Surveys, Pricing Determination, Marketing Strategies (by channels and target users).

• Projects: Identifying Key Value Proposition, Mapping Value Chain and Stakeholders, Category and Market Potential Assessment, Revenue Stream Identification and Projection, Commercialization Financing Support (Pitch preparation for client's Commercialization Readiness funding required to bring the company to the inflexion point of the first medical product in the market).

• Modules facilitated: MBA Design Thinking, Business Model Development, Value Proposition, Start-Up Ideation and Validation, Start-Up Marketing, Digital App Design