I am privileged to work within a team that handles a broad spectrum of projects, ranging from branding and web design to social media marketing and impactful campaigns. Some of these endeavors focus on promoting vital topics such as community health and fostering discussions on race unity.

For over 10 years, I have freelanced for a range of businesses, managing many of these projects on the go. From assisting startups in bringing their ideas to life and helping established companies refresh their brands to align with their vision, some highlights include:- Klèos Ceramics Studio & Your Ceramic Store: Complete brand identity for a Ceramic Artist and an online Ceramic Supplies business both based in the Middle East.- Future Skills Academy: Brand and website refresh for an educational and training provider from South Auckland.- Lustre Beauty Studio: The beauty salon launching in Grey Lynn required ground-up branding, website design, in-store signage, as well as all other print collateral.- Core City: An Auckland-based property development company sought a brand refresh in conjunction with new office space, along with brochures and sales documents for a new property project in Grafton.- Absolute Auto-glass: Collaborated alongside Smith & Smith to conceptualise branding for a new sub-brand they were developing.

Despite a busy schedule juggling my freelance work with raising two kids (giving me excellent time management skills!) – I also pursued my dream of launching a line of hand-lettered prints and greeting cards. Highlights of my achievements include: - Developed resilience, patience, and efficiency while multitasking various roles such as Director, Production Manager, Social Media Marketer, and Photographer.- Gained valuable insights into effective marketing strategies, promos, and giveaways across social media platforms.- Achieved a doubling of sales within a year from the online store’s 2016 launch.

In addition to serving as the main graphic designer, I had the opportunity to collaborate closely with the CEO, providing design and brand expertise, and contributing to client meetings.- Coordinated diverse projects across JVOS departments, including branding, new websites, e-newsletters, web redevelopment, and marketing.- Developed cohesive branding for JVOS departments and external clients, and successfully implemented website designs for various businesses.

As the only Graphic Designer alongside the in-house marketing team, I worked across all Fletcher brands. - Effectively managed layouts for business materials, produced visuals for specialties, and created graphics for external suppliers. - Ensured seamless production and assistance in a successful tender submission during the Christchurch Earthquake Recovery. - Improved signage visibility and designed a user-friendly Health and Safety Manual layout, applied across all divisions.

Designed and produced a variety of different materials for a brand new course in the most cost-effective way possible, which also allowed both the students and teachers to follow the very detailed information within the workbooks with ease.