Lucas Siméon-Killis Email & Phone Number

Lyon, Fr

Lyon, Auvergne-Rhône-Alpes, France

- Develop the CRM and Customer Support strategies (priorities, budget, resources, etc.) and determine annual action plans for EMEA- Elaborate strategies to leverage the 1st party data caption and usage within BNEU's ecosystem- Build additionnal synergies with internal & external departments- Build and manage a network of partners and stakeholdersKey projects- Set up of a Customer Data Platform (imagino)- Revamp the loyalty program (Key value proposition and experience)- Active collaboration with Japan headquarters on global CRM projectsManagement- 4 full time persons- 1 intern- 15 FTE externalized

Lyon, Auvergne-Rhône-Alpes, France

- Develop the CRM strategies (priorities, budget, resources, etc.) and determine annual action plans for EMEA- Identify key loyalty channels (e-mail, mobile, app, web, mail, etc.) and assess each of their performances- Enrich and facilitate the cross-channel customer experience- Manage and implement appropriate tools to capitalize on our 1st party data- Build and manage a network of partners and stakeholders- Participate in technical development projects in conjunction with internal teams : Web, IS, Data, Marketing,…Key projects- Rework the internal processes for CRM reportings- Redesign of the Brand Scoring used for targeting- Add new ways of recruiting people on a larger scaleManagement- 3 full time profiles- 1 intern

Ville De Paris, Île-De-France, France

Data - PRM / CRM Management - SEAT FrancePRM- Maintenance and optimization of the brand's proprietary digital PRM platform.- Creation of a digital appointment booking process directly from the SEAT.fr platform (UX, Design, Front, Back).- Coordination of lead acquisition campaigns with different service providers.- Management of the relationship with the Call-Center and the network of SEAT distributors, main stakeholders in the use of the PRM platform.CRM- Creation of a Waiting / Welcome program email scenarios to support new SEAT customers.- Implementation of a recognition system for customers at the end of their possession or in the purchasing phase on the SEAT.fr website- Creation of newsletters and activations related to brand news.Data & Personalization- Implementation of a DMP in SaaS: establishment of connectors with the different DBs owned by the brand.- Creation of on-site personalization scenarios via behavioral triggers and intention scorings.- Creation of RTG media & email scenarios according to observed behavior.Tools used: Mailjet, Mailchimp, Google Analytics, Adobe Analytics, Adobe Target, AB Tasty, JIRA, Confluence, Trello.

Région De Paris, France

October 2015 - March 2017Redesign of “Ma Vie en Couleur” - Mondelez & Unilever CRM program (approximately 70 brands)- Strategic approach: Participation in the definition of the functional spectrum and the CRM strategy of the program.- Operational supervision of the project: Supervision of UX, Design, FrontEnd, Backend teams using AGILE method.- Drafting of functional specifications, creation of planning and follow-up documents.March 2014 - September 2015Creation of “#Beertime” - CRM program of Brasseries Kronenbourg (9 brands)- Digital production: Production monitoring of the digital platform and activation operations.- CRM program animation: implementation of animation rules, monitoring and management of activation campaigns, emailings and e-coupons.- Performance reporting.- Drafting of functional specifications, creation of planning and follow-up documents.

Ville De Paris, Île-De-France, France

- Training of Customer Care operators- Deployment of the socialization strategy for the group's sites- Development and management of social applications (collaboration with e-commerce services, CRM, Loyalty)- Reporting of the activity of the different platforms- Animation of social networks- Coordination of internal (worldwide network) and external teams

Toulouse, Occitanie, France

- Management of acquisition campaigns (Media & SEO)- Management of e-reputation on social networks, web.- Animation and optimization of sites and applications.- Implementation of a complete email welcome process (via Smartfocus)- Consolidation of reports and analysis of results.

Ville De Paris, Île-De-France, France

Customers: Caisse d'Epargne, Total...- Animation and moderation of social networks and forums.- Management and optimization of websites (using Joomla.- Establishment of partnerships (net linking, co-registration)- Management of media campaigns (affiliation, SEM)- Creation of automated statistical reports for ROI monitoring

Msc Webmarketing & International Project Management, Marketing

Activities and Societies: Synopsis, Equipe de Basket

Dut Techniques De Commercialisation, Marketing