Simge Arikan Email & Phone Number

Finland

Responsible for On trade Industry marketing and consumer marketing. Development, implementation and cultivation of the Red Bull brand image and the increase of the Red Bull share of mind in the On Premise enviroment.Ownership of full On Premise Marketing and POS budget.Negotation of 3 party events and festival activations and agreements. Local admin of CRM and Digital Posters system.Training On Premise field team in all On Premise marketing guidelines, tools and consepts.Building the annual On Premise Marketing business plan, deriving actionable insights and developing strategies and tactics.

Finland

Setting strategic direction that will deliver the largest opportunity for sustained growth within the entire Horeca and nightlife channel via distribution partners, wholesellers and external sales force companies.Responsible for managing the Horeca volume, performing the annual investing and sales estimate, designing and implementing actions, sales management and commercial relationships, training and engaging sales forces.

**LINEUP AGENCY - CONSUMER MARKETING & EVENT PRODUCTION**Planning, budgeting and producing events and Brand Experiences. Staff training recruiting, booking and production services on site. **ECOMMERCE & MEDIA**Concept and strategy planning, art direction and content- Izlabrand.com - Traditionally loomed turkish peshtemals & blankets (12/2017-)- Driftwood-store.com - Premium Second Hand (2014-2016)- Lineup The online Surf media (2012-2013)**LINEUP TRAVELS**Travel & Accommodation services in Portugal, Ericeira ( 2/2012-6/2013). Designing, marketing and selling Experience based Travel Packages.

Finland

Responsible for planning and executing the Hurley Finnish market penetration. Creating and executing the brand strategies, brand building and management.Head of sales and marketing. Customer acquisition, account management, event coordination, staff training / product workshops. Distribution Strategic planning and implementation.