Simge Özdemir Email & Phone Number

İzmir, Turkey

İzmir, Turkey

İzmir, Türkiye

İzmir, Turkey

My responsibilities encompass the holistic management of projects, from conceptualization to actualization, working in synergy with my exceptional team. Our agency has diverse spectrum of services:• Crafting visually and verbally marketing/sales campaigns• Creative designs for products and displays• Corporate identity works• Proposing online and offline media strategies• In-house and collaborative photography and videography• 2D and 3D desktop video designs• Social Media Management• Event planning• Influencer & celebrity marketing• PRI've had the opportunity to work with well-known companies in Turkey and around the world, including:• Mother & baby products producer and supplier BurdaBebek brands (Wee Baby, Tommee Tippee, Mycey, Bebsi)• A pioneering name in the color cosmetics sector, Golden Rose• An important player in the watch market both globally and in Turkey, Daniel Klein Group• A leading producer in the flexible and paper packaging industry, Baran PackagingMy journey has also intersected with groundbreaking projects for Amazon Turkey, Sephora, Pandora, Doğuş Group, Uğur Derin Dondurucu, and an array of exciting start-ups such as Mina Yatak, Petite Maison, La Fann & as well as local hospitality gems.Currently, my responsibilities include:• Strategic Direction: Developing and communicating goals & direction to align with overall business objectives and client needs.• Team Leadership: Managing & leading a team of creative professionals, including graphic designers, copywriters, art directors, & other creative talents, inspiring them to deliver high-quality work.• Project Management: Overseeing the entire creative project lifecycle, from conception to execution, ensuring projects are delivered on time, within scope, and to the client's satisfaction.• Client Relationship Management• Creative Conceptualization: Driving the development of creative concepts, ideas, and strategies that align with client briefs• Trend Awareness• Problem Solving

Istanbul, Turkey

I joined Gratis Trade Department team category of Makeup, Perfume & Baby Products in order to follow private label and exclusive brands. I work to increase value, awareness and market share of the brands that I am responsible for. Mainly the duties I follow;• Creating brand strategy, brand guideline, price position, vision and value proposition• Establishing sales & marketing budgets, forecasting sales figures• Creating supplier database, supplier selections and agreements, placing orders to foreign and local suppliers• Price negotiations, preparing purchase forecasts & purchasing• Analysis of sales & stocks and reporting to top management, managing optimum stock levels• Planning of new product launches & in/out collections, creating launch calendar • Leading artwork designs of new products, planning and executing photo, still life shootings of products• Planning and creating marketing materials such as image&video shootings, campaign artworks• Online&offline communications such as influencer marketing, celebrity collaborations, digital & print advertising, social media posts, press releases, launch events• Collaborating with creative agencies in order to have unique design and marketing materials• Creating and managing promotional calendar, executing campaigns & measuring results• Competitor and customer analysis• Following trends and trying to predict future trends• Attending international fairs and searching novelties & new suppliers

Istanbul, Turkey

I joined Koton team to recreate Koton Cosmetics that couldn't have reached to success at previous launch. Personally I followed;• Effective role on different decision phases like; product range, display of products, choosing sales locations, logistics, storage of the stock, order quantities, shelf prices, creating sales force• Purchasing of packagings, finished products and placing orders to foreign and local suppliers• Preparation & application of artworks• Marketing activities such as image shootings, still life shootings, launch kits, launch events, influencer&celebrity marketing, offline and online advertising• Creating launch calendar & new product developments• Preparing campaign calendar & store marketing materials• Attending international fairs & benchmark store visits to follow latest trends• Making customer observations and trend analysis to create unique offers

Principally, as the member of New Product Development team I was accountable for projects that help to meet the brand’s positioning, profit and market share objectives. In detail I was responsible from;• Recommending new concepts, product initiatives, new market and product opportunities by analyzing deeply future fashion and product trends via WGSN, Peclers, fashion shows, fashion blogs & social media, attending and following trend seminars, analyzing suppliers' & sub-contractors' recomendations and attending & following international fairs. • Conducting related market researches, SWOT analysis, sector and competitor analysis, feasibility report, project plan preparation in supervision of New Product Development Manager.• Managing cross-functional teams as R&D, Supply Chain, Trade Marketing and Finance in the development of new project including business planning, financial analysis, brand/product positioning and forecasting.• Managing the whole creative artwork process by preparing detailed briefs to graphic designer team and agencies.• Realization of innovative projects that leads brand growth with agreed milestones/timelines with the top management and different marketing teams in the regions. • Preparing monthly facts, findings, recommendations based on market researches, sector analysis for senior management and closely follow-up competitors’ place in the global market to identify gaps and prepare action plans.Moreover,• Product line extension initiatives,• Analyzing performance of existing product lines,• Improvement of existing product lines,• Delisting processeswere under responsibility of New Product Development Team.

Istanbul, Turkey

As the responsible of the brands Voila (kit hair dye) and Alix Natura (kit hair dye, hair care, skin care) I was in charge of following tasks:• Managing the entire product life cycle from strategic planning to tactical activities• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers• Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning• Developing and implementing a company-wide go-to-market plan, working with Purchasing, Sales, Research&Development Departments to execute• Analyzing potential partner relationships for the product• Analyzing market & consumer trends• Analyzing profitability of the new products, marketing campaigns, promotions and customers

Milan Area, Italy

I worked for Mass Market, Makeup, Maybelline New York.• Analysis of brand performance in volume sales and value sales including new products’ performances and competitors’ products and relatively preparation of detailed monthly report to the management team. • Local adaptation of the product information documents, leaflets, advertisements and packages created by the international team based in France and USA.• Following new product launches including the communication of the launch activity internally to customers and consumers.• Preparation of sales support materials (leaflets, brochures, floor standings etc) within specified budget.• Implementation of promotional plans.• Supporting sales, supply chain and logistics activities.• Developing ad hoc point of sale material and promotional plans for the customers.• Effectively and creatively use of social media to develop and strengthen the brand visibility.

Master Of Science, Management, Economics And Industrial Engineering

• Thesis defence: “Mass Customization in Footwear Industry: Setting-up a Web-Based Configurator”. • Core subjects: Project management.

Bachelor'S Degree, Chemical Engineering, 3.06/4.00 (Honour)

• Thesis defence: “Characterization and Preparation of Lysozyme Loaded Chitosan Nanoparticles”. • Design Project: “Production.

3.64/4.00, Chemical Engineering

Activities and Societies: Erasmus Program• Core subjects: Separation systems, ecotoxicology and environmental safety,polymeric materials.

4.74/5.00, Science And Mathematics