Simge Özdemir Email & Phone Number

İzmir, Turkey

İzmir, Türkiye

İzmir, Turkey

• My responsibilities encompass the holistic management of projects, from conceptualization to actualization, working in synergy with my exceptional team. Our agency has diverse spectrum of services:
• Crafting visually and verbally marketing/sales campaigns
• Creative designs for products and displays
• Corporate identity works
• Proposing online and offline media strategies
• In-house and collaborative photography and videography

Istanbul, Turkey

• I joined Gratis Trade Department team category of Makeup, Perfume & Baby Products in order to follow private label and exclusive brands. I work to increase value, awareness and market share of the brands that I am.
• Creating brand strategy, brand guideline, price position, vision and value proposition
• Establishing sales & marketing budgets, forecasting sales figures
• Creating supplier database, supplier selections and agreements, placing orders to foreign and local suppliers
• Price negotiations, preparing purchase forecasts & purchasing
• Analysis of sales & stocks and reporting to top management, managing optimum stock levels

Istanbul, Turkey

• I joined Koton team to recreate Koton Cosmetics that couldn't have reached to success at previous launch. Personally I followed;
• Effective role on different decision phases like; product range, display of products, choosing sales locations, logistics, storage of the stock, order quantities, shelf prices, creating sales force
• Purchasing of packagings, finished products and placing orders to foreign and local suppliers
• Preparation & application of artworks
• Marketing activities such as image shootings, still life shootings, launch kits, launch events, influencer&celebrity marketing, offline and online advertising
• Creating launch calendar & new product developments

• Principally, as the member of New Product Development team I was accountable for projects that help to meet the brand’s positioning, profit and market share objectives. In detail I was responsible from;
• Recommending new concepts, product initiatives, new market and product opportunities by analyzing deeply future fashion and product trends via WGSN, Peclers, fashion shows, fashion blogs & social media, attending and.
• Conducting related market researches, SWOT analysis, sector and competitor analysis, feasibility report, project plan preparation in supervision of New Product Development Manager.
• Managing cross-functional teams as R&D, Supply Chain, Trade Marketing and Finance in the development of new project including business planning, financial analysis, brand/product positioning and forecasting.
• Managing the whole creative artwork process by preparing detailed briefs to graphic designer team and agencies.
• Realization of innovative projects that leads brand growth with agreed milestones/timelines with the top management and different marketing teams in the regions.

Istanbul, Turkey

• As the responsible of the brands Voila (kit hair dye) and Alix Natura (kit hair dye, hair care, skin care) I was in charge of following tasks:
• Managing the entire product life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning
• Developing and implementing a company-wide go-to-market plan, working with Purchasing, Sales, Research&Development Departments to execute
• Analyzing potential partner relationships for the product

Milan Area, Italy

• I worked for Mass Market, Makeup, Maybelline New York.
• Analysis of brand performance in volume sales and value sales including new products’ performances and competitors’ products and relatively preparation of detailed monthly report to the management team.
• Local adaptation of the product information documents, leaflets, advertisements and packages created by the international team based in France and USA.
• Following new product launches including the communication of the launch activity internally to customers and consumers.
• Preparation of sales support materials (leaflets, brochures, floor standings etc) within specified budget.
• Implementation of promotional plans.

Master Of Science, Management, Economics And Industrial Engineering

• Thesis defence: “Mass Customization in Footwear Industry: Setting-up a Web-Based Configurator”. • Core subjects: Project management.

Bachelor'S Degree, Chemical Engineering, 3.06/4.00 (Honour)

• Thesis defence: “Characterization and Preparation of Lysozyme Loaded Chitosan Nanoparticles”. • Design Project: “Production of.

3.64/4.00, Chemical Engineering

Activities and Societies: Erasmus Program• Core subjects: Separation systems, ecotoxicology and environmental safety,polymeric materials.

4.74/5.00, Science And Mathematics