Simi Kulkarni Email & Phone Number

San Jose, Ca, Us

Us

Planned, organized, analyzed and implemented Online Marketing Programs with CPG partners in order to help drive Safeway/Albertsons’ overall sales, eCommerce sales, and maintained satisfactory ROI to partner companies such as Kimberly-Clark, Procter & Gamble, ConAgra, Coca-Cola, Unilever, PepsiCo and others. Managed, collaborated and built relationships with a combination of internal and external resources. Played a key role in planning, messaging development, project management and analysis of eCommerce marketing efforts. Managed a team of managers and analysts.• Developed individual digital marketing program/campaign objectives and project plans.• Project managed integrated marketing campaigns across multiple teams including: Merchants, Site Merchandising, Production, Creative, Multi-Channel and Vendor partners.• Spearheaded and managed online recipe shopping (Shop By Recipe) program.• Led the Meal-Kit execution on eCommerce.• Developed and improved landing pages.• Created and analyzed campaign/performance reports for program effectiveness and optimization.• Managed and executed compelling and competitive messaging strategies in order to drive online traffic, sales, conversions and redemption numbers.• Negotiated and managed vendor contracts.• Managed a team of managers and analysts.• Owned all aspects of partner relationships and eCommerce marketing programs.

Us

Us

• Planned and executed online partner marketing programs, working with the Director (Partner Programs), vendors, and other internal Interactive Marketing personnel.• Partnered with major CPG companies like PepsiCo, Unilever, Kraft, P&G, Campbell’s, Kellogg’s, Coke etc., and outside online marketing agencies to obtain, review and approve digital assets for the eCommerce site. • Managed promotions from start to finish by providing digital assets to the creative team, approving proofs from the creative team, updating production grid, curating virtual shelves, and setting up promotion codes.

Walnut Creek, California, Us

•Investigated and analyzed marketing programs and their impact. Identified patterns and investigated issues affecting internal and external customers. Provided recommendations for solutions to key decision makers. •Streamlined the financial reporting process for processing claims that increased the overall efficiency by 40%.•Managed deductions and claims in Adage ERP and Web-based applications.•Provided ad hoc marketing program claims reporting and analysis to internal customers as requested.•Acted as a liaison with Trade Spend Administrators and Customers for the resolution of contract and agreement issues and discrepancies. •Worked closely with Marketing and Sales to accomplish BAF’s program and promotion objectives. Communicated potential impacts of allowances or program changes and made recommendations to key decision makers.

Norcross, Georgia, Us

•Monitored performance of the Customer Service Representative (CSR) group to include management of the Production Dashboard and the collection and reporting of related performance metrics.•Briefed senior management on monthly dashboard showing Actual vs. Target for systems and services.•Managed several promotions by tracking and reporting on CSR / Sales Commissions / SPIFFS.•Developed and designed various reports, to alert and explain changes in critical metrics to senior management, such as: -Monthly headcount reconciliation -Cost and Variance Analysis -Monthly P&L Reporting•Automated various processes for tracking commissions and promotions that were previously tracked manually in the customer service department, increasing efficiency by 50%.•Prepared reports in accordance with the analytical results.•Developed, coordinated and maintained Customer Service Website for the Pleasanton and North California Division Centers.•Trained Customer Service Representatives in various Intranet portal sites.•Performed year end budget analysis and provided key financial operations support.•Handled reporting on using performance-based techniques, spreadsheets/charts, automated data collection and reporting through expert-level use of Microsoft Office automation tools. Created efficiencies through integration of multiple Microsoft Office applications. •Assisted in the identification of key business issues. •Assisted in development and utilized data gathering tools to ensure and gather appropriate quantitative and qualitative data for the analyses.

Bachelor Of Science, Computer Information Systems

Business, Management, Marketing, And Related Fields

Ds, Diplôme Supérieur D'Études Françaises Modernes - Advanced Diploma In French